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The posting benchmark

Omaha World-Herald on Facebook, beside its peers

How Omaha World-Herald's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 98 peers: news publishers in the United States with 50k to 500k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

Omaha World-Herald: 41 a day

Median in United States: at least 26.6 a day

That is 14.4 more a day than the median in United States.

Place the dots by

Posts a day25th/99Photos and video19th/99Evening posts22nd/26Weekend day1st/26
Engagement per post62nd/99Engagement a day57th/99Per 1,000 followers52nd/99Comments per post69th/99Comments a day53rd/99

Omaha World-Herald, United States

25thof 99

Rank among its peers, highest first, posts a day

Omaha World-Herald posted 41 times a day to Facebook, 33% more than the median of 98 news publishers in the United States with 50k to 500k followers, 29 June to 20 September 2026.

Its first gap: evening posts

14 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

See all nine measures

Omaha World-Herald's 98 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Omaha World-Herald beside 98 peers

Omaha World-Herald and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day4125th of 9930.8
Photos and video91%19th of 9958%
Evening posts22%22nd of 2627%
Weekend day99%1st of 2666%
Engagement per post762nd of 9910
Engagement a day2,33057th of 992,978
Engagement per 1,000 followers0.05252nd of 990.053
Comments per post1569th of 9925
Comments a day61853rd of 99745

What it would take

What would reaching the median of its peers take?

Omaha World-Herald's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

14more posts a week

between 18:00 and midnight, of its 287 a week: 63 now, 77 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • Omaha World-Herald
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • Omaha World-Herald, 18:00 to midnight: 22%
  • Median of its peers, 18:00 to midnight: 27%
Show as a table
Posts in each local hour, beside the median of its peers
HourOmaha World-HeraldMedian of its peers
00:003.2%0.1%
01:003.0%1.2%
02:003.1%0.1%
03:003.4%1.2%
04:003.8%0.0%
05:004.0%4.4%
06:004.1%5.1%
07:004.5%5.3%
08:004.4%5.3%
09:005.1%5.7%
10:004.8%5.6%
11:005.0%5.6%
12:004.1%5.5%
13:005.8%5.6%
14:005.0%5.7%
15:004.8%5.7%
16:005.1%5.6%
17:004.9%5.6%
18:004.8%5.3%
19:004.4%5.1%
20:004.4%5.0%
21:004.0%4.7%
22:003.6%4.4%
23:000.7%2.2%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • At or above the median of its peers on posts a day, photos and video and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Omaha World-Herald's posts drew 618 comments a day. The median of its peers: 745.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Omaha World-Herald's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Omaha World-Herald posted, beside its peers

Its own posts beside its 98 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Omaha World-Herald
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Omaha World-Herald, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayOmaha World-HeraldMedian of its peers
Monday 29 June3025.5
Tuesday 30 June2728
Wednesday 1 July3133.5
Thursday 2 July3530
Friday 3 July3227
Saturday 4 July2521
Sunday 5 July2820
Monday 6 July1926
Tuesday 7 July2931.5
Wednesday 8 July2730
Thursday 9 July2731
Friday 10 July2728
Saturday 11 July3023
Sunday 12 July3024
Monday 13 July2828.5
Tuesday 14 July3032
Wednesday 15 July3532.5
Thursday 16 July3431
Friday 17 July3030.5
Saturday 18 July3023
Sunday 19 July3021.5
Monday 20 July3126.5
Tuesday 21 July3031
Wednesday 22 July2832.5
Thursday 23 July4432.5
Friday 24 July4531.5
Saturday 25 July4625
Sunday 26 July4321
Monday 27 July4827
Tuesday 28 July4832.5
Wednesday 29 July3631
Thursday 30 July4132.5
Friday 31 July4731
Saturday 1 August4626
Sunday 2 August4720.5
Monday 3 August4928.5
Tuesday 4 August4735
Wednesday 5 August4635.5
Thursday 6 August4933
Friday 7 August4834.5
Saturday 8 August4624
Sunday 9 August4820.5
Monday 10 August4928.5
Tuesday 11 August4831
Wednesday 12 August4632
Thursday 13 August4934
Friday 14 August5134
Saturday 15 August4526.5
Sunday 16 August4621
Monday 17 August5029.5
Tuesday 18 August5031.5
Wednesday 19 August4837
Thursday 20 August4633
Friday 21 August5228.5
Saturday 22 August4627
Sunday 23 August4621
Monday 24 August4830
Tuesday 25 August4833.5
Wednesday 26 August2933
Thursday 27 August4633
Friday 28 August4936
Saturday 29 August4628
Sunday 30 August4721.5
Monday 31 August4729
Tuesday 1 September4832.5
Wednesday 2 September4637
Thursday 3 September4932.5
Friday 4 September4533.5
Saturday 5 September4525
Sunday 6 September4622
Monday 7 September4819.5
Tuesday 8 September4925.5
Wednesday 9 September3436
Thursday 10 September4436.5
Friday 11 September4533
Saturday 12 September4225.5
Sunday 13 September4620.5
Monday 14 September4229
Tuesday 15 September4136
Wednesday 16 September4436
Thursday 17 September4434.5
Friday 18 September4534.5
Saturday 19 September4328
Sunday 20 September4327

Share of posts by local hour

Show the figures as a table
Share of posts by Omaha World-Herald in each local hour, beside the median of its peers.
Local hourOmaha World-HeraldMedian of its peers
00:003.2%0.1%
01:003%1.2%
02:003.1%0.1%
03:003.4%1.2%
04:003.8%0%
05:004%4.4%
06:004.1%5.1%
07:004.5%5.3%
08:004.4%5.3%
09:005.1%5.7%
10:004.8%5.6%
11:005%5.6%
12:004.1%5.5%
13:005.8%5.6%
14:005%5.7%
15:004.8%5.7%
16:005.1%5.6%
17:004.9%5.6%
18:004.8%5.3%
19:004.4%5.1%
20:004.4%5%
21:004%4.7%
22:003.6%4.4%
23:000.7%2.2%

Posts a day by weekday

Show the figures as a table
Posts a day by Omaha World-Herald on each local weekday, beside the median of its peers.
WeekdayOmaha World-HeraldMedian of its peers
Monday41.326.8
Tuesday41.328.4
Wednesday38.129.8
Thursday42.229.8
Friday43.126.9
Saturday40.922.3
Sunday40.515.8

What it posted

Show the figures as a table
Share of each format among posts by Omaha World-Herald, and the median across its peers.
FormatOmaha World-HeraldIts peers, median
Photo89%53%
Video or reel2%4%
Album0%0%
Link9%43%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Omaha World-Herald, 18:00 to midnight: 22%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Omaha World-Herald posted 99% of a weekday's posts. The median of its peers: 66%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Omaha World-Herald's peers are 98 news publishers in the United States with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 98 peers, A to Z.

The peers

Its 98 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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