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The posting benchmark

East Bay Times on Facebook, beside its peers

How East Bay Times's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 99 peers: news publishers in the United States with 30k to 300k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

East Bay Times: 48.4 a day

Median in United States: at least 26.6 a day

That is 21.8 more a day than the median in United States.

Place the dots by

Posts a day5th/100Photos and video12th/100Evening posts35th/36Weekend day7th/36
Engagement per post60th/100Engagement a day32nd/100Per 1,000 followers60th/100Comments per post48th/100Comments a day27th/100

East Bay Times, United States

5thof 100

Rank among its peers, highest first, posts a day

East Bay Times posted 48.4 times a day to Facebook, 2.1 times the median of 99 news publishers in the United States with 30k to 300k followers, 29 June to 20 September 2026.

Its first gap: evening posts

50 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

See all nine measures

East Bay Times's 99 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

East Bay Times beside 99 peers

East Bay Times and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day48.45th of 10023.2
Photos and video99%12th of 10052%
Evening posts10%35th of 3624%
Weekend day92%7th of 3674%
Engagement per post560th of 1007
Engagement a day2,91532nd of 1001,485
Engagement per 1,000 followers0.04760th of 1000.065
Comments per post1648th of 10016
Comments a day79127th of 100324

What it would take

What would reaching the median of its peers take?

East Bay Times's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

50more posts a week

between 18:00 and midnight, of its 339 a week: 33 now, 83 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • East Bay Times
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • East Bay Times, 18:00 to midnight: 10%
  • Median of its peers, 18:00 to midnight: 24%
Show as a table
Posts in each local hour, beside the median of its peers
HourEast Bay TimesMedian of its peers
00:000.0%0.7%
01:005.4%1.0%
02:004.7%0.3%
03:004.6%0.4%
04:005.2%0.1%
05:005.4%3.7%
06:005.5%5.1%
07:005.7%5.6%
08:005.6%5.8%
09:005.6%6.1%
10:005.6%5.9%
11:005.5%6.1%
12:005.4%4.8%
13:005.4%6.2%
14:005.3%5.7%
15:005.3%5.8%
16:005.1%5.6%
17:005.0%5.6%
18:004.9%5.2%
19:004.8%5.0%
20:000.0%4.7%
21:000.0%4.4%
22:000.0%4.1%
23:000.0%2.1%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • At or above the median of its peers on posts a day, photos and video and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

East Bay Times's Facebook posts drew 791 comments a day, 2.4 times the median of 99 news publishers in the United States with 30k to 300k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside East Bay Times's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How East Bay Times posted, beside its peers

Its own posts beside its 99 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • East Bay Times
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by East Bay Times, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayEast Bay TimesMedian of its peers
Monday 29 June4621
Tuesday 30 June3820
Wednesday 1 July024
Thursday 2 July023
Friday 3 July224
Saturday 4 July019
Sunday 5 July017
Monday 6 July019
Tuesday 7 July324
Wednesday 8 July1024
Thursday 9 July5724
Friday 10 July5723
Saturday 11 July5722
Sunday 12 July5220
Monday 13 July4223
Tuesday 14 July5724
Wednesday 15 July5725
Thursday 16 July5724
Friday 17 July5723
Saturday 18 July5722
Sunday 19 July5119
Monday 20 July3922
Tuesday 21 July5722
Wednesday 22 July5723
Thursday 23 July5724
Friday 24 July5724
Saturday 25 July5720
Sunday 26 July4715
Monday 27 July4121
Tuesday 28 July5724
Wednesday 29 July5724
Thursday 30 July5823
Friday 31 July5823
Saturday 1 August5720
Sunday 2 August4318
Monday 3 August4622
Tuesday 4 August5724
Wednesday 5 August5724
Thursday 6 August5725
Friday 7 August5824
Saturday 8 August5722
Sunday 9 August3717
Monday 10 August4122
Tuesday 11 August5724
Wednesday 12 August5726
Thursday 13 August5725
Friday 14 August5723
Saturday 15 August5723
Sunday 16 August4617
Monday 17 August4024
Tuesday 18 August5723
Wednesday 19 August5725
Thursday 20 August5726
Friday 21 August5723
Saturday 22 August5722
Sunday 23 August4416
Monday 24 August4224
Tuesday 25 August5925
Wednesday 26 August5725
Thursday 27 August5726
Friday 28 August5724
Saturday 29 August5723
Sunday 30 August5517
Monday 31 August4121
Tuesday 1 September5724
Wednesday 2 September5726
Thursday 3 September5824
Friday 4 September5826
Saturday 5 September5723
Sunday 6 September5320
Monday 7 September3218
Tuesday 8 September4622
Wednesday 9 September5826
Thursday 10 September5727
Friday 11 September5726
Saturday 12 September5723
Sunday 13 September5419
Monday 14 September4422
Tuesday 15 September5726
Wednesday 16 September5727
Thursday 17 September5726
Friday 18 September5728
Saturday 19 September5724
Sunday 20 September5524

Share of posts by local hour

Show the figures as a table
Share of posts by East Bay Times in each local hour, beside the median of its peers.
Local hourEast Bay TimesMedian of its peers
00:000%0.7%
01:005.4%1%
02:004.7%0.3%
03:004.6%0.4%
04:005.2%0.1%
05:005.4%3.7%
06:005.5%5.1%
07:005.7%5.6%
08:005.6%5.8%
09:005.6%6.1%
10:005.6%5.9%
11:005.5%6.1%
12:005.4%4.8%
13:005.4%6.2%
14:005.3%5.7%
15:005.3%5.8%
16:005.1%5.6%
17:005%5.6%
18:004.9%5.2%
19:004.8%5%
20:000%4.7%
21:000%4.4%
22:000%4.1%
23:000%2.1%

Posts a day by weekday

Show the figures as a table
Posts a day by East Bay Times on each local weekday, beside the median of its peers.
WeekdayEast Bay TimesMedian of its peers
Monday43.723.7
Tuesday5024.5
Wednesday49.125.1
Thursday52.625.3
Friday52.523.3
Saturday5219.8
Sunday38.715.8

What it posted

Show the figures as a table
Share of each format among posts by East Bay Times, and the median across its peers.
FormatEast Bay TimesIts peers, median
Photo99%48%
Video or reel0%2%
Album0%0%
Link1%50%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • East Bay Times, 18:00 to midnight: 10%
  • Median of its peers, 18:00 to midnight: 24%
  • On a weekend day, East Bay Times posted 92% of a weekday's posts. The median of its peers: 74%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

East Bay Times's peers are 99 news publishers in the United States with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 99 peers, A to Z.

The peers

Its 99 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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