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The posting benchmark

Richmond Times-Dispatch on Facebook, beside its peers

How Richmond Times-Dispatch's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 92 peers: news publishers in the United States with 30k to 300k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

Richmond Times-Dispatch: 34.2 a day

Median in United States: at least 26.6 a day

That is 7.6 more a day than the median in United States.

Place the dots by

Posts a day30th/93Photos and video30th/93Evening posts17th/28Weekend day13th/28
Engagement per post55th/93Engagement a day35th/93Per 1,000 followers61st/93Comments per post44th/93Comments a day30th/93

Richmond Times-Dispatch, United States

30thof 93

Rank among its peers, highest first, posts a day

Richmond Times-Dispatch posted 34.2 times a day to Facebook, 60% more than the median of 92 news publishers in the United States with 30k to 300k followers, 29 June to 20 September 2026.

The comments its posts draw

610 comments a day, 2.1 times the median of its peers. What it would take

See all nine measures

Richmond Times-Dispatch's 92 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Richmond Times-Dispatch beside 92 peers

Richmond Times-Dispatch and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day34.230th of 9321.3
Photos and video71.7%30th of 9351%
Evening posts24%17th of 2825%
Weekend day74%13th of 2871%
Engagement per post555th of 937
Engagement a day1,98835th of 931,452
Engagement per 1,000 followers0.04461st of 930.065
Comments per post1844th of 9316
Comments a day61030th of 93293

The comments

The comments its posts draw

610comments a day

on its Facebook posts, 2.1 times the median of its peers (293)

Spread evenly over 24 hours, that is 25 an hour.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Richmond Times-Dispatch beside its 92 peers

  • Richmond Times-Dispatch: 610 a day
  • Median of its peers: 293
  • 90th percentile of its peers: 1,448
  • Middle half of its peers: 70 to 801
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Evening posts

    18:00 to midnight: 24% of its posts; the median of its peers 25%

    3 more of its 239 posts a week between 18:00 and midnight: 58 now, 61 at the median
  • At or above the median of its peers on posts a day, photos and video and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Richmond Times-Dispatch's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Richmond Times-Dispatch posted, beside its peers

Its own posts beside its 92 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Richmond Times-Dispatch
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Richmond Times-Dispatch, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayRichmond Times-DispatchMedian of its peers
Monday 29 June3220
Tuesday 30 June3020
Wednesday 1 July3321.5
Thursday 2 July3821
Friday 3 July4022.5
Saturday 4 July3919
Sunday 5 July3016
Monday 6 July2819
Tuesday 7 July3322
Wednesday 8 July3624
Thursday 9 July3324
Friday 10 July3523
Saturday 11 July2920.5
Sunday 12 July2118.5
Monday 13 July2722
Tuesday 14 July3124
Wednesday 15 July3423.5
Thursday 16 July3423
Friday 17 July3923
Saturday 18 July3120.5
Sunday 19 July3018
Monday 20 July3218.5
Tuesday 21 July3422
Wednesday 22 July3923
Thursday 23 July3823.5
Friday 24 July3823
Saturday 25 July2620
Sunday 26 July2215
Monday 27 July3019
Tuesday 28 July4423
Wednesday 29 July3923.5
Thursday 30 July3623
Friday 31 July2822.5
Saturday 1 August2219
Sunday 2 August2717.5
Monday 3 August2922
Tuesday 4 August3723
Wednesday 5 August4023
Thursday 6 August4023.5
Friday 7 August4022.5
Saturday 8 August3220.5
Sunday 9 August2616
Monday 10 August2819.5
Tuesday 11 August3323
Wednesday 12 August3625
Thursday 13 August4023
Friday 14 August4522
Saturday 15 August3522
Sunday 16 August2816
Monday 17 August3322
Tuesday 18 August3822
Wednesday 19 August4123
Thursday 20 August3925
Friday 21 August3222
Saturday 22 August3522
Sunday 23 August2316
Monday 24 August2822
Tuesday 25 August3424
Wednesday 26 August3424
Thursday 27 August4022
Friday 28 August4023
Saturday 29 August3523
Sunday 30 August3016
Monday 31 August3121
Tuesday 1 September4123
Wednesday 2 September4325
Thursday 3 September3923
Friday 4 September4324.5
Saturday 5 September3422
Sunday 6 September3119
Monday 7 September2617.5
Tuesday 8 September3221.5
Wednesday 9 September4225
Thursday 10 September4524.5
Friday 11 September3723.5
Saturday 12 September4523
Sunday 13 September2118
Monday 14 September2921.5
Tuesday 15 September3625
Wednesday 16 September3626.5
Thursday 17 September3925
Friday 18 September4527
Saturday 19 September3923.5
Sunday 20 September2621

Share of posts by local hour

Show the figures as a table
Share of posts by Richmond Times-Dispatch in each local hour, beside the median of its peers.
Local hourRichmond Times-DispatchMedian of its peers
00:000.7%0.1%
01:000.9%0.3%
02:000.6%0%
03:000.2%0.1%
04:005.1%0%
05:005.6%3.6%
06:005.1%5.1%
07:005.4%5.6%
08:005.3%5.7%
09:005.4%6%
10:005.6%5.9%
11:005.7%6.5%
12:002.9%5.4%
13:005.8%5.8%
14:005.4%5.7%
15:005.4%5.8%
16:005.5%5.5%
17:005.1%5.7%
18:005%5.2%
19:005.2%5.2%
20:004.9%4.9%
21:004%4.7%
22:003%4.5%
23:002.2%2.7%

Posts a day by weekday

Show the figures as a table
Posts a day by Richmond Times-Dispatch on each local weekday, beside the median of its peers.
WeekdayRichmond Times-DispatchMedian of its peers
Monday32.220
Tuesday36.922.3
Wednesday38.322.6
Thursday38.122.2
Friday38.922.8
Saturday29.417.1
Sunday25.313

What it posted

Show the figures as a table
Share of each format among posts by Richmond Times-Dispatch, and the median across its peers.
FormatRichmond Times-DispatchIts peers, median
Photo70%45%
Video or reel2%2%
Album0%0%
Link28%54%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Richmond Times-Dispatch, 18:00 to midnight: 24%
  • Median of its peers, 18:00 to midnight: 25%
  • On a weekend day, Richmond Times-Dispatch posted 74% of a weekday's posts. The median of its peers: 71%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Richmond Times-Dispatch's peers are 92 news publishers in the United States with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 92 peers, A to Z.

The peers

Its 92 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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