The posting benchmark
Richmond Times-Dispatch on Facebook, beside its peers
How Richmond Times-Dispatch's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 92 peers: news publishers in the United States with 30k to 300k followers.
- Country
- United States
- Sub-region
- North America
- Region
- Americas
- Kind
- Publisher, digital-native or agency
- Followers
- 100k to 1m
Within United States
Richmond Times-Dispatch: 34.2 a day
Median in United States: at least 26.6 a day
That is 7.6 more a day than the median in United States.
Place the dots by
Richmond Times-Dispatch, United States
30thof 93
Rank among its peers, highest first, posts a day
Richmond Times-Dispatch posted 34.2 times a day to Facebook, 60% more than the median of 92 news publishers in the United States with 30k to 300k followers, 29 June to 20 September 2026.
The comments its posts draw
610 comments a day, 2.1 times the median of its peers. What it would take
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
At a glance
Richmond Times-Dispatch beside 92 peers
| Measure | Figure | Rank among its peers, highest first | Median of its peers |
|---|---|---|---|
| Posts a day | 34.2 | 30th of 93 | 21.3 |
| Photos and video | 71.7% | 30th of 93 | 51% |
| Evening posts | 24% | 17th of 28 | 25% |
| Weekend day | 74% | 13th of 28 | 71% |
| Engagement per post | 5 | 55th of 93 | 7 |
| Engagement a day | 1,988 | 35th of 93 | 1,452 |
| Engagement per 1,000 followers | 0.044 | 61st of 93 | 0.065 |
| Comments per post | 18 | 44th of 93 | 16 |
| Comments a day | 610 | 30th of 93 | 293 |
The comments
The comments its posts draw
610comments a day
on its Facebook posts, 2.1 times the median of its peers (293)
Spread evenly over 24 hours, that is 25 an hour.
Arithmetic on the figures above. It isn't a forecast.
Comments a day: Richmond Times-Dispatch beside its 92 peers
- Richmond Times-Dispatch: 610 a day
- Median of its peers: 293
- 90th percentile of its peers: 1,448
- Middle half of its peers: 70 to 801
How it posts
Evening posts
18:00 to midnight: 24% of its posts; the median of its peers 25%
3 more of its 239 posts a week between 18:00 and midnight: 58 now, 61 at the median- At or above the median of its peers on posts a day, photos and video and a weekend day.
Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.
Comments
The comments that come with them
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FICTIONAL NEWSROOM
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- Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
The Port Arden PostQuayside Grump20h
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and 20 more
Posting
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Or one of its peers in its own country
Day by day
How Richmond Times-Dispatch posted, beside its peers
Posts each day
- Richmond Times-Dispatch
- Median of its peers
- Middle half of its peers' posts a day
Show the figures as a table
| Day | Richmond Times-Dispatch | Median of its peers |
|---|---|---|
| Monday 29 June | 32 | 20 |
| Tuesday 30 June | 30 | 20 |
| Wednesday 1 July | 33 | 21.5 |
| Thursday 2 July | 38 | 21 |
| Friday 3 July | 40 | 22.5 |
| Saturday 4 July | 39 | 19 |
| Sunday 5 July | 30 | 16 |
| Monday 6 July | 28 | 19 |
| Tuesday 7 July | 33 | 22 |
| Wednesday 8 July | 36 | 24 |
| Thursday 9 July | 33 | 24 |
| Friday 10 July | 35 | 23 |
| Saturday 11 July | 29 | 20.5 |
| Sunday 12 July | 21 | 18.5 |
| Monday 13 July | 27 | 22 |
| Tuesday 14 July | 31 | 24 |
| Wednesday 15 July | 34 | 23.5 |
| Thursday 16 July | 34 | 23 |
| Friday 17 July | 39 | 23 |
| Saturday 18 July | 31 | 20.5 |
| Sunday 19 July | 30 | 18 |
| Monday 20 July | 32 | 18.5 |
| Tuesday 21 July | 34 | 22 |
| Wednesday 22 July | 39 | 23 |
| Thursday 23 July | 38 | 23.5 |
| Friday 24 July | 38 | 23 |
| Saturday 25 July | 26 | 20 |
| Sunday 26 July | 22 | 15 |
| Monday 27 July | 30 | 19 |
| Tuesday 28 July | 44 | 23 |
| Wednesday 29 July | 39 | 23.5 |
| Thursday 30 July | 36 | 23 |
| Friday 31 July | 28 | 22.5 |
| Saturday 1 August | 22 | 19 |
| Sunday 2 August | 27 | 17.5 |
| Monday 3 August | 29 | 22 |
| Tuesday 4 August | 37 | 23 |
| Wednesday 5 August | 40 | 23 |
| Thursday 6 August | 40 | 23.5 |
| Friday 7 August | 40 | 22.5 |
| Saturday 8 August | 32 | 20.5 |
| Sunday 9 August | 26 | 16 |
| Monday 10 August | 28 | 19.5 |
| Tuesday 11 August | 33 | 23 |
| Wednesday 12 August | 36 | 25 |
| Thursday 13 August | 40 | 23 |
| Friday 14 August | 45 | 22 |
| Saturday 15 August | 35 | 22 |
| Sunday 16 August | 28 | 16 |
| Monday 17 August | 33 | 22 |
| Tuesday 18 August | 38 | 22 |
| Wednesday 19 August | 41 | 23 |
| Thursday 20 August | 39 | 25 |
| Friday 21 August | 32 | 22 |
| Saturday 22 August | 35 | 22 |
| Sunday 23 August | 23 | 16 |
| Monday 24 August | 28 | 22 |
| Tuesday 25 August | 34 | 24 |
| Wednesday 26 August | 34 | 24 |
| Thursday 27 August | 40 | 22 |
| Friday 28 August | 40 | 23 |
| Saturday 29 August | 35 | 23 |
| Sunday 30 August | 30 | 16 |
| Monday 31 August | 31 | 21 |
| Tuesday 1 September | 41 | 23 |
| Wednesday 2 September | 43 | 25 |
| Thursday 3 September | 39 | 23 |
| Friday 4 September | 43 | 24.5 |
| Saturday 5 September | 34 | 22 |
| Sunday 6 September | 31 | 19 |
| Monday 7 September | 26 | 17.5 |
| Tuesday 8 September | 32 | 21.5 |
| Wednesday 9 September | 42 | 25 |
| Thursday 10 September | 45 | 24.5 |
| Friday 11 September | 37 | 23.5 |
| Saturday 12 September | 45 | 23 |
| Sunday 13 September | 21 | 18 |
| Monday 14 September | 29 | 21.5 |
| Tuesday 15 September | 36 | 25 |
| Wednesday 16 September | 36 | 26.5 |
| Thursday 17 September | 39 | 25 |
| Friday 18 September | 45 | 27 |
| Saturday 19 September | 39 | 23.5 |
| Sunday 20 September | 26 | 21 |
Share of posts by local hour
Show the figures as a table
| Local hour | Richmond Times-Dispatch | Median of its peers |
|---|---|---|
| 00:00 | 0.7% | 0.1% |
| 01:00 | 0.9% | 0.3% |
| 02:00 | 0.6% | 0% |
| 03:00 | 0.2% | 0.1% |
| 04:00 | 5.1% | 0% |
| 05:00 | 5.6% | 3.6% |
| 06:00 | 5.1% | 5.1% |
| 07:00 | 5.4% | 5.6% |
| 08:00 | 5.3% | 5.7% |
| 09:00 | 5.4% | 6% |
| 10:00 | 5.6% | 5.9% |
| 11:00 | 5.7% | 6.5% |
| 12:00 | 2.9% | 5.4% |
| 13:00 | 5.8% | 5.8% |
| 14:00 | 5.4% | 5.7% |
| 15:00 | 5.4% | 5.8% |
| 16:00 | 5.5% | 5.5% |
| 17:00 | 5.1% | 5.7% |
| 18:00 | 5% | 5.2% |
| 19:00 | 5.2% | 5.2% |
| 20:00 | 4.9% | 4.9% |
| 21:00 | 4% | 4.7% |
| 22:00 | 3% | 4.5% |
| 23:00 | 2.2% | 2.7% |
Posts a day by weekday
Show the figures as a table
| Weekday | Richmond Times-Dispatch | Median of its peers |
|---|---|---|
| Monday | 32.2 | 20 |
| Tuesday | 36.9 | 22.3 |
| Wednesday | 38.3 | 22.6 |
| Thursday | 38.1 | 22.2 |
| Friday | 38.9 | 22.8 |
| Saturday | 29.4 | 17.1 |
| Sunday | 25.3 | 13 |
What it posted
Show the figures as a table
| Format | Richmond Times-Dispatch | Its peers, median |
|---|---|---|
| Photo | 70% | 45% |
| Video or reel | 2% | 2% |
| Album | 0% | 0% |
| Link | 28% | 54% |
| Text only | 0% | 0% |
| Other | 0% | 0% |
The detail
When it posts, and who it's compared with
When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
- Richmond Times-Dispatch, 18:00 to midnight: 24%
- Median of its peers, 18:00 to midnight: 25%
- On a weekend day, Richmond Times-Dispatch posted 74% of a weekday's posts. The median of its peers: 71%.
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Who is it compared with?Where each of its peers is based, and every one of them by name.
Richmond Times-Dispatch's peers are 92 news publishers in the United States with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 92 peers, A to Z.
The peers
Its 92 peers, A to Z
- Arkansas Democrat-GazetteUnited States
- Asbury Park PressUnited States
- Asheville Citizen-TimesUnited States
- Barron'sUnited States
- Battle Creek EnquirerUnited States
- Beaumont EnterpriseUnited States
- Boston HeraldUnited States
- Brainerd DispatchUnited States
- Burlington Free PressUnited States
- Chattanooga Times Free PressUnited States
- Connect SavannahUnited States
- Connecticut PostUnited States
- CT InsiderUnited States
- Daily BreezeUnited States
- Daily CameraUnited States
- Daily PressUnited States
- Dayton Daily NewsUnited States
- Delaware County Daily TimesUnited States
- Duluth News TribuneUnited States
- East Bay TimesUnited States
- Forsyth County NewsUnited States
- Fort Worth Star-TelegramUnited States
- Grand Forks HeraldUnited States
- Green Bay Press-GazetteUnited States
- Hartford CourantUnited States
- Idaho StatesmanUnited States
- InForum / The Forum of Fargo-MoorheadUnited States
- Inland Valley Daily BulletinUnited States
- Journal-NewsUnited States
- Lansing State JournalUnited States
- lehighvalleylive.comUnited States
- Lexington Herald-LeaderUnited States
- Livingston DailyUnited States
- Long Beach Press-TelegramUnited States
- Los Angeles Daily NewsUnited States
- Naples Daily NewsUnited States
- New Haven RegisterUnited States
- Northwest Arkansas Democrat-GazetteUnited States
- Orange County RegisterUnited States
- Orlando SentinelUnited States
- Pasadena Star-NewsUnited States
- Pensacola News JournalUnited States
- Post BulletinUnited States
- Reno Gazette JournalUnited States
- San Gabriel Valley TribuneUnited States
- Santa Cruz SentinelUnited States
- South Florida Sun SentinelUnited States
- Springfield News-LeaderUnited States
- Springfield News-SunUnited States
- St. Paul Pioneer PressUnited States
- Stamford AdvocateUnited States
- Staten Island Advance / SILive.comUnited States
- Tallahassee DemocratUnited States
- Texarkana GazetteUnited States
- The Charlotte ObserverUnited States
- The Cincinnati EnquirerUnited States
- The ColumbianUnited States
- The Courier-JournalUnited States
- The Daily AdvertiserUnited States
- The Des Moines RegisterUnited States
- The Desert SunUnited States
- The Fresno BeeUnited States
- The Greenville NewsUnited States
- The Holland SentinelUnited States
- The Journal News / lohudUnited States
- The LedgerUnited States
- The Lowell SunUnited States
- The Macomb DailyUnited States
- The Mercury NewsUnited States
- The Monroe NewsUnited States
- The Morning CallUnited States
- The News & ObserverUnited States
- The News-TimesUnited States
- The Oakland PressUnited States
- The Post-CrescentUnited States
- The Press DemocratUnited States
- The Press-EnterpriseUnited States
- The Providence JournalUnited States
- The Reporter (Fond du Lac)United States
- The Sacramento BeeUnited States
- The San Diego Union-TribuneUnited States
- The Sentinel-RecordUnited States
- The Sheboygan PressUnited States
- The Spokesman-ReviewUnited States
- The StateUnited States
- The Sun (San Bernardino)United States
- The Virginian-PilotUnited States
- Times Herald (Port Huron)United States
- Times UnionUnited States
- TribLIVE / Pittsburgh Tribune-ReviewUnited States
- Whittier Daily NewsUnited States
- Yakima Herald-RepublicUnited States
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