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The posting benchmark

The Buffalo News on Facebook, beside its peers

How The Buffalo News's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 98 peers: news publishers in the United States with 50k to 500k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

The Buffalo News: 36.3 a day

Median in United States: at least 26.6 a day

That is 9.7 more a day than the median in United States.

Place the dots by

Posts a day37th/99Photos and video37th/99Evening posts12th/26Weekend day1st/26
Engagement per post53rd/99Engagement a day41st/99Per 1,000 followers55th/99Comments per post34th/99Comments a day33rd/99

The Buffalo News, United States

37thof 99

Rank among its peers, highest first, posts a day

The Buffalo News posted 36.3 times a day to Facebook. The median of its 98 peers: 30.8.

The comments its posts draw

1,214 comments a day, 1.6 times the median of its peers. What it would take

Peers: 98 news publishers in the United States with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

The Buffalo News's 98 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Buffalo News beside 98 peers

The Buffalo News and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day36.337th of 9930.8
Photos and video73%37th of 9958%
Evening posts28%12th of 2627%
Weekend day98%1st of 2666%
Engagement per post953rd of 9910
Engagement a day3,65341st of 992,978
Engagement per 1,000 followers0.04755th of 990.053
Comments per post3334th of 9925
Comments a day1,21433rd of 99745

The comments

The comments its posts draw

1,214comments a day

on its Facebook posts, 1.6 times the median of its peers (745)

Spread evenly over 24 hours, that is 51 an hour.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: The Buffalo News beside its 98 peers

  • The Buffalo News: 1,214 a day
  • Median of its peers: 745
  • 90th percentile of its peers: 2,350
  • Middle half of its peers: 229 to 1,558
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on posts a day, photos and video, evening posts and a weekend day.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Buffalo News's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Buffalo News posted, beside its peers

Its own posts beside its 98 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Buffalo News
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Buffalo News, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Buffalo NewsMedian of its peers
Monday 29 June4225.5
Tuesday 30 June3428
Wednesday 1 July4233.5
Thursday 2 July3130
Friday 3 July3227
Saturday 4 July3721
Sunday 5 July3620
Monday 6 July2826
Tuesday 7 July3031.5
Wednesday 8 July3130
Thursday 9 July3231
Friday 10 July3528
Saturday 11 July3623
Sunday 12 July3824
Monday 13 July3328.5
Tuesday 14 July3132
Wednesday 15 July3432.5
Thursday 16 July3331
Friday 17 July4530.5
Saturday 18 July3623
Sunday 19 July3821.5
Monday 20 July3426.5
Tuesday 21 July3831
Wednesday 22 July3232.5
Thursday 23 July3832.5
Friday 24 July3631.5
Saturday 25 July3225
Sunday 26 July3721
Monday 27 July3627
Tuesday 28 July3932.5
Wednesday 29 July3831
Thursday 30 July3532.5
Friday 31 July3931
Saturday 1 August3626
Sunday 2 August3420.5
Monday 3 August2728.5
Tuesday 4 August3535
Wednesday 5 August3335.5
Thursday 6 August3233
Friday 7 August4034.5
Saturday 8 August4324
Sunday 9 August3620.5
Monday 10 August3228.5
Tuesday 11 August3231
Wednesday 12 August3932
Thursday 13 August3834
Friday 14 August4134
Saturday 15 August3626.5
Sunday 16 August3321
Monday 17 August3329.5
Tuesday 18 August2931.5
Wednesday 19 August4337
Thursday 20 August3733
Friday 21 August4128.5
Saturday 22 August4027
Sunday 23 August3021
Monday 24 August2930
Tuesday 25 August3633.5
Wednesday 26 August3433
Thursday 27 August3533
Friday 28 August3536
Saturday 29 August3928
Sunday 30 August3721.5
Monday 31 August3329
Tuesday 1 September4432.5
Wednesday 2 September3437
Thursday 3 September3832.5
Friday 4 September3233.5
Saturday 5 September4025
Sunday 6 September3722
Monday 7 September3619.5
Tuesday 8 September3725.5
Wednesday 9 September3636
Thursday 10 September3836.5
Friday 11 September3833
Saturday 12 September4525.5
Sunday 13 September3920.5
Monday 14 September4129
Tuesday 15 September4536
Wednesday 16 September3936
Thursday 17 September4634.5
Friday 18 September4334.5
Saturday 19 September4028
Sunday 20 September3527

Share of posts by local hour

Show the figures as a table
Share of posts by The Buffalo News in each local hour, beside the median of its peers.
Local hourThe Buffalo NewsMedian of its peers
00:001.5%0.1%
01:002.3%1.2%
02:001.2%0.1%
03:000.7%1.2%
04:000.4%0%
05:000.9%4.4%
06:005.9%5.1%
07:005.4%5.3%
08:005.4%5.3%
09:005.4%5.7%
10:005.7%5.6%
11:005.8%5.6%
12:003.5%5.5%
13:005.8%5.6%
14:005.7%5.7%
15:005.5%5.7%
16:005.7%5.6%
17:005.2%5.6%
18:005.2%5.3%
19:005.1%5.1%
20:005.3%5%
21:004.8%4.7%
22:004.6%4.4%
23:003%2.2%

Posts a day by weekday

Show the figures as a table
Posts a day by The Buffalo News on each local weekday, beside the median of its peers.
WeekdayThe Buffalo NewsMedian of its peers
Monday34.826.8
Tuesday35.528.4
Wednesday37.529.8
Thursday36.729.8
Friday38.226.9
Saturday37.522.3
Sunday3415.8

What it posted

Show the figures as a table
Share of each format among posts by The Buffalo News, and the median across its peers.
FormatThe Buffalo NewsIts peers, median
Photo70%53%
Video or reel3%4%
Album0%0%
Link27%43%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Buffalo News, 18:00 to midnight: 28%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, The Buffalo News posted 98% of a weekday's posts. The median of its peers: 66%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Buffalo News's peers are 98 news publishers in the United States with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 98 peers, A to Z.

The peers

Its 98 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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