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The posting benchmark

The Morning Call on Facebook, beside its peers

How The Morning Call's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 107 peers: news publishers in the United States with 50k to 500k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

The Morning Call: 19.9 a day

Median in United States: at least 26.6 a day

That is 6.7 fewer a day than the median in United States.

Place the dots by

Posts a day85th/108Photos and video8th/108Evening postsWeekend day
Engagement per post8th/108Engagement a day48th/108Per 1,000 followers5th/108Comments per post25th/108Comments a day48th/108

The Morning Call, United States

85thof 108

Rank among its peers, highest first, posts a day

The Morning Call posted 19.9 times a day to Facebook. The median of its 107 peers: 31.7.

Its first gap: posts a day

11.8 more posts a day would reach its peers' median. What it would take

Peers: 107 news publishers in the United States with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

The Morning Call's 107 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Morning Call beside 107 peers

The Morning Call and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day19.985th of 10831.7
Photos and video99%8th of 10859%
Evening postsNot countedNo rank25%
Weekend dayNot countedNo rank73%
Engagement per post408th of 1089.5
Engagement a day3,32848th of 1082,956
Engagement per 1,000 followers0.315th of 1080.052
Comments per post4425th of 10824
Comments a day87448th of 108741

What it would take

What would reaching the median of its peers take?

11.8more posts a day

83 a week, to reach the median of its peers: 31.7 a day, against 19.9 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Morning Call's posts drew 874 comments a day, 1.2 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Morning Call's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Morning Call posted, beside its peers

Its own posts beside its 107 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Morning Call
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Morning Call, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Morning CallMedian of its peers
Monday 29 June2127
Tuesday 30 June1729
Wednesday 1 July2533
Thursday 2 July2930
Friday 3 July2029
Saturday 4 July1721
Sunday 5 July1520
Monday 6 July2126
Tuesday 7 July2630
Wednesday 8 July2430
Thursday 9 July2731
Friday 10 July2328
Saturday 11 July1424
Sunday 12 July1024
Monday 13 July2628
Tuesday 14 July2630
Wednesday 15 July2334
Thursday 16 July2733
Friday 17 July2030
Saturday 18 July1023
Sunday 19 July722
Monday 20 July2427
Tuesday 21 July2731
Wednesday 22 July2832
Thursday 23 July2434
Friday 24 July1731
Saturday 25 July926
Sunday 26 July922
Monday 27 July1728
Tuesday 28 July1734
Wednesday 29 July1934
Thursday 30 July1635
Friday 31 July2232
Saturday 1 August1026
Sunday 2 August921
Monday 3 August2229
Tuesday 4 August2335
Wednesday 5 August2535
Thursday 6 August2633
Friday 7 August2636
Saturday 8 August1826
Sunday 9 August922
Monday 10 August2529
Tuesday 11 August2332
Wednesday 12 August1834
Thursday 13 August2134
Friday 14 August2434
Saturday 15 August1427
Sunday 16 August1121
Monday 17 August2130
Tuesday 18 August2232
Wednesday 19 August1537
Thursday 20 August2735
Friday 21 August2532
Saturday 22 August1529
Sunday 23 August721
Monday 24 August2230
Tuesday 25 August2633
Wednesday 26 August2533
Thursday 27 August2734
Friday 28 August2336
Saturday 29 August2029
Sunday 30 August723
Monday 31 August2430
Tuesday 1 September2234
Wednesday 2 September2236
Thursday 3 September2734
Friday 4 September2436
Saturday 5 September1827
Sunday 6 September923
Monday 7 September1721
Tuesday 8 September2029
Wednesday 9 September2436
Thursday 10 September2338
Friday 11 September3035
Saturday 12 September1828
Sunday 13 September822
Monday 14 September2429
Tuesday 15 September2138
Wednesday 16 September2436
Thursday 17 September2335
Friday 18 September2535
Saturday 19 September1630
Sunday 20 September1328

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Morning Call, and the median across its peers.
FormatThe Morning CallIts peers, median
Photo99%55%
Video or reel0%3%
Album0%0%
Link1%42%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 25%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Morning Call's peers are 107 news publishers in the United States with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 107 peers, A to Z.

The peers

Its 107 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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