The posting benchmark
Boston Herald on Facebook, beside its peers
How Boston Herald's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 103 peers: news publishers in the United States with 50k to 500k followers.
- Country
- United States
- Sub-region
- North America
- Region
- Americas
- Kind
- Publisher, digital-native or agency
- Followers
- 100k to 1m
Within United States
Boston Herald: 28.4 a day
Median in United States: at least 26.6 a day
That is 1.8 more a day than the median in United States.
Place the dots by
Boston Herald, United States
56thof 104
Rank among its peers, highest first, posts a day
Boston Herald posted 28.4 times a day to Facebook. The median of its 103 peers: 31.7.
The comments its posts draw
2,520 comments a day, 3.4 times the median of its peers. What it would take
Peers: 103 news publishers in the United States with 50k to 500k followers, 12 weeks to 20 September 2026.
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
At a glance
Boston Herald beside 103 peers
| Measure | Figure | Rank among its peers, highest first | Median of its peers |
|---|---|---|---|
| Posts a day | 28.4 | 56th of 104 | 31.7 |
| Photos and video | over 99% | 3rd of 104 | 58% |
| Evening posts | 28% | 9th of 32 | 24% |
| Weekend day | 86% | 8th of 32 | 73% |
| Engagement per post | 24 | 20th of 104 | 9.5 |
| Engagement a day | 7,065 | 18th of 104 | 3,000 |
| Engagement per 1,000 followers | 0.13 | 18th of 104 | 0.052 |
| Comments per post | 89 | 4th of 104 | 25 |
| Comments a day | 2,520 | 8th of 104 | 748 |
The comments
The comments its posts draw
2,520comments a day
on its Facebook posts, 3.4 times the median of its peers (748)
Spread evenly over 24 hours, that is 105 an hour, about 2 a minute.
Arithmetic on the figures above. It isn't a forecast.
Comments a day: Boston Herald beside its 103 peers
- Boston Herald: 2,520 a day
- Median of its peers: 748
- 90th percentile of its peers: 2,035
- Middle half of its peers: 258 to 1,436
How it posts
Posts a day
28.4 now; the median of its peers 31.7
3.3 more a day, 24 a week- At or above the median of its peers on photos and video, evening posts and a weekend day.
Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.
Comments
The comments that come with them
When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.
Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.
A new rule offers to hide 23 matching comments from the last seven days.
Rules · The Port Arden Post
FICTIONAL NEWSROOM
Rule created
Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?
23 comments from the last 7 days meet this rule's criteria
- Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
The Port Arden PostQuayside Grump20h
- Instagramportardenpostsaltmarsh_sulk1dComment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
- Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.
The Port Arden PostWharfside Rant1d
and 20 more
Posting
Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.
Posts you publish through Sence go out to a comment section Sence is already watching.
Contact usHead to head
Put it beside up to three news brands
Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Boston Herald's.
Type its name, then choose it.
Or one of its peers in its own country
Day by day
How Boston Herald posted, beside its peers
Posts each day
- Boston Herald
- Median of its peers
- Middle half of its peers' posts a day
Show the figures as a table
| Day | Boston Herald | Median of its peers |
|---|---|---|
| Monday 29 June | 22 | 26 |
| Tuesday 30 June | 29 | 27 |
| Wednesday 1 July | 34 | 31 |
| Thursday 2 July | 31 | 30 |
| Friday 3 July | 14 | 29 |
| Saturday 4 July | 14 | 22 |
| Sunday 5 July | 25 | 20 |
| Monday 6 July | 21 | 26 |
| Tuesday 7 July | 34 | 30 |
| Wednesday 8 July | 28 | 31 |
| Thursday 9 July | 29 | 32 |
| Friday 10 July | 29 | 28 |
| Saturday 11 July | 23 | 25 |
| Sunday 12 July | 24 | 24 |
| Monday 13 July | 29 | 28 |
| Tuesday 14 July | 27 | 31 |
| Wednesday 15 July | 25 | 34 |
| Thursday 16 July | 26 | 33 |
| Friday 17 July | 29 | 30 |
| Saturday 18 July | 17 | 24 |
| Sunday 19 July | 20 | 22 |
| Monday 20 July | 27 | 26 |
| Tuesday 21 July | 26 | 31 |
| Wednesday 22 July | 33 | 32 |
| Thursday 23 July | 27 | 34 |
| Friday 24 July | 28 | 31 |
| Saturday 25 July | 25 | 26 |
| Sunday 26 July | 32 | 22 |
| Monday 27 July | 30 | 28 |
| Tuesday 28 July | 38 | 34 |
| Wednesday 29 July | 19 | 34 |
| Thursday 30 July | 26 | 36 |
| Friday 31 July | 27 | 33 |
| Saturday 1 August | 27 | 26 |
| Sunday 2 August | 27 | 21 |
| Monday 3 August | 40 | 28 |
| Tuesday 4 August | 31 | 35 |
| Wednesday 5 August | 36 | 34 |
| Thursday 6 August | 29 | 33 |
| Friday 7 August | 31 | 35 |
| Saturday 8 August | 19 | 26 |
| Sunday 9 August | 28 | 21 |
| Monday 10 August | 30 | 28 |
| Tuesday 11 August | 32 | 32 |
| Wednesday 12 August | 25 | 34 |
| Thursday 13 August | 34 | 33 |
| Friday 14 August | 31 | 34 |
| Saturday 15 August | 28 | 27 |
| Sunday 16 August | 29 | 21 |
| Monday 17 August | 35 | 30 |
| Tuesday 18 August | 27 | 32 |
| Wednesday 19 August | 41 | 37 |
| Thursday 20 August | 33 | 35 |
| Friday 21 August | 19 | 32 |
| Saturday 22 August | 26 | 29 |
| Sunday 23 August | 25 | 21 |
| Monday 24 August | 36 | 30 |
| Tuesday 25 August | 29 | 33 |
| Wednesday 26 August | 25 | 33 |
| Thursday 27 August | 28 | 34 |
| Friday 28 August | 23 | 36 |
| Saturday 29 August | 23 | 29 |
| Sunday 30 August | 29 | 22 |
| Monday 31 August | 38 | 28 |
| Tuesday 1 September | 30 | 34 |
| Wednesday 2 September | 42 | 35 |
| Thursday 3 September | 26 | 34 |
| Friday 4 September | 25 | 36 |
| Saturday 5 September | 22 | 27 |
| Sunday 6 September | 26 | 22 |
| Monday 7 September | 26 | 21 |
| Tuesday 8 September | 21 | 29 |
| Wednesday 9 September | 41 | 36 |
| Thursday 10 September | 39 | 37 |
| Friday 11 September | 33 | 34 |
| Saturday 12 September | 28 | 28 |
| Sunday 13 September | 20 | 22 |
| Monday 14 September | 29 | 29 |
| Tuesday 15 September | 26 | 36 |
| Wednesday 16 September | 32 | 36 |
| Thursday 17 September | 41 | 35 |
| Friday 18 September | 32 | 35 |
| Saturday 19 September | 31 | 29 |
| Sunday 20 September | 30 | 27 |
Share of posts by local hour
Show the figures as a table
| Local hour | Boston Herald | Median of its peers |
|---|---|---|
| 00:00 | 0.9% | 1.3% |
| 01:00 | 0.3% | 1.4% |
| 02:00 | 0.3% | 0.4% |
| 03:00 | 12.6% | 0.6% |
| 04:00 | 4.1% | 0.2% |
| 05:00 | 9.2% | 4.4% |
| 06:00 | 2.9% | 5.2% |
| 07:00 | 1% | 5.2% |
| 08:00 | 2.1% | 5.6% |
| 09:00 | 1.3% | 5.7% |
| 10:00 | 3% | 5.6% |
| 11:00 | 2.5% | 5.7% |
| 12:00 | 2.9% | 4.9% |
| 13:00 | 4.4% | 6.1% |
| 14:00 | 5.3% | 5.6% |
| 15:00 | 5.3% | 5.7% |
| 16:00 | 7.1% | 5.5% |
| 17:00 | 6.7% | 5.5% |
| 18:00 | 7.7% | 5.1% |
| 19:00 | 8.5% | 5% |
| 20:00 | 6% | 4.6% |
| 21:00 | 2.1% | 4.5% |
| 22:00 | 2.5% | 4% |
| 23:00 | 1.3% | 2.2% |
Posts a day by weekday
Show the figures as a table
| Weekday | Boston Herald | Median of its peers |
|---|---|---|
| Monday | 30.5 | 31.2 |
| Tuesday | 29.8 | 31.3 |
| Wednesday | 30.9 | 33.5 |
| Thursday | 29.8 | 31.4 |
| Friday | 26.9 | 34.2 |
| Saturday | 24.2 | 26.8 |
| Sunday | 26.4 | 19.6 |
What it posted
Show the figures as a table
| Format | Boston Herald | Its peers, median |
|---|---|---|
| Photo | 99% | 54% |
| Video or reel | 1% | 3% |
| Album | 0% | 0% |
| Link | 0% | 43% |
| Text only | 0% | 0% |
| Other | 0% | 0% |
The detail
When it posts, and who it's compared with
When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
- Boston Herald, 18:00 to midnight: 28%
- Median of its peers, 18:00 to midnight: 24%
- On a weekend day, Boston Herald posted 86% of a weekday's posts. The median of its peers: 73%.
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Who is it compared with?Where each of its peers is based, and every one of them by name.
Boston Herald's peers are 103 news publishers in the United States with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 103 peers, A to Z.
The peers
Its 103 peers, A to Z
- Arizona Daily StarUnited States
- Arkansas Democrat-GazetteUnited States
- Asbury Park PressUnited States
- Asheville Citizen-TimesUnited States
- Austin American-StatesmanUnited States
- Barron'sUnited States
- Beaumont EnterpriseUnited States
- Burlington Free PressUnited States
- Chattanooga Times Free PressUnited States
- Connecticut PostUnited States
- Daily BreezeUnited States
- Daily PressUnited States
- Dayton Daily NewsUnited States
- Deseret NewsUnited States
- Duluth News TribuneUnited States
- East Bay TimesUnited States
- el Nuevo HeraldUnited States
- Florida TodayUnited States
- Forsyth County NewsUnited States
- Fort Worth Star-TelegramUnited States
- Green Bay Press-GazetteUnited States
- Hartford CourantUnited States
- Houston ChronicleUnited States
- Idaho StatesmanUnited States
- InForum / The Forum of Fargo-MoorheadUnited States
- Journal-NewsUnited States
- Lansing State JournalUnited States
- Las Vegas Review-JournalUnited States
- lehighvalleylive.comUnited States
- Lexington Herald-LeaderUnited States
- Lincoln Journal StarUnited States
- Long Beach Press-TelegramUnited States
- Los Angeles Daily NewsUnited States
- MassLiveUnited States
- Miami HeraldUnited States
- Milwaukee Journal SentinelUnited States
- Naples Daily NewsUnited States
- New Haven RegisterUnited States
- NYup.comUnited States
- Omaha World-HeraldUnited States
- Orange County RegisterUnited States
- Orlando SentinelUnited States
- Pensacola News JournalUnited States
- Reno Gazette JournalUnited States
- Richmond Times-DispatchUnited States
- San Antonio Express-NewsUnited States
- San Francisco ChronicleUnited States
- South Florida Sun SentinelUnited States
- Springfield News-LeaderUnited States
- Springfield News-SunUnited States
- St. Louis Post-DispatchUnited States
- St. Paul Pioneer PressUnited States
- Staten Island Advance / SILive.comUnited States
- Tallahassee DemocratUnited States
- Tampa Bay TimesUnited States
- The Baltimore SunUnited States
- The Buffalo NewsUnited States
- The Charlotte ObserverUnited States
- The Cincinnati EnquirerUnited States
- The ColumbianUnited States
- The Columbus DispatchUnited States
- The Courier-JournalUnited States
- The Daily AdvertiserUnited States
- The Denver PostUnited States
- The Des Moines RegisterUnited States
- The Desert SunUnited States
- The Fresno BeeUnited States
- The Greenville NewsUnited States
- The Indianapolis StarUnited States
- The Journal News / lohudUnited States
- The Kansas City StarUnited States
- The LedgerUnited States
- The Macomb DailyUnited States
- The Mercury NewsUnited States
- The Monroe NewsUnited States
- The Morning CallUnited States
- The News & ObserverUnited States
- The News Journal / Delaware OnlineUnited States
- The OklahomanUnited States
- The Palm Beach PostUnited States
- The Philadelphia InquirerUnited States
- The Post-CrescentUnited States
- The Press DemocratUnited States
- The Press-EnterpriseUnited States
- The Providence JournalUnited States
- The Record / NorthJersey.comUnited States
- The Roanoke TimesUnited States
- The Sacramento BeeUnited States
- The San Diego Union-TribuneUnited States
- The Seattle TimesUnited States
- The Sentinel-RecordUnited States
- The Spokesman-ReviewUnited States
- The StateUnited States
- The Sun (San Bernardino)United States
- The TennesseanUnited States
- The Virginian-PilotUnited States
- Times Herald (Port Huron)United States
- Times UnionUnited States
- TribLIVE / Pittsburgh Tribune-ReviewUnited States
- Tulsa WorldUnited States
- Winston-Salem JournalUnited States
- Wisconsin State JournalUnited States
- Yakima Herald-RepublicUnited States
Talk to us
Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.
Contact us