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The posting benchmark

Boston Herald on Facebook, beside its peers

How Boston Herald's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 103 peers: news publishers in the United States with 50k to 500k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

Boston Herald: 28.4 a day

Median in United States: at least 26.6 a day

That is 1.8 more a day than the median in United States.

Place the dots by

Posts a day56th/104Photos and video3rd/104Evening posts9th/32Weekend day8th/32
Engagement per post20th/104Engagement a day18th/104Per 1,000 followers18th/104Comments per post4th/104Comments a day8th/104

Boston Herald, United States

56thof 104

Rank among its peers, highest first, posts a day

Boston Herald posted 28.4 times a day to Facebook. The median of its 103 peers: 31.7.

The comments its posts draw

2,520 comments a day, 3.4 times the median of its peers. What it would take

Peers: 103 news publishers in the United States with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

Boston Herald's 103 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Boston Herald beside 103 peers

Boston Herald and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day28.456th of 10431.7
Photos and videoover 99%3rd of 10458%
Evening posts28%9th of 3224%
Weekend day86%8th of 3273%
Engagement per post2420th of 1049.5
Engagement a day7,06518th of 1043,000
Engagement per 1,000 followers0.1318th of 1040.052
Comments per post894th of 10425
Comments a day2,5208th of 104748

The comments

The comments its posts draw

2,520comments a day

on its Facebook posts, 3.4 times the median of its peers (748)

Spread evenly over 24 hours, that is 105 an hour, about 2 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Boston Herald beside its 103 peers

  • Boston Herald: 2,520 a day
  • Median of its peers: 748
  • 90th percentile of its peers: 2,035
  • Middle half of its peers: 258 to 1,436
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Posts a day

    28.4 now; the median of its peers 31.7

    3.3 more a day, 24 a week
  • At or above the median of its peers on photos and video, evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Boston Herald's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Boston Herald posted, beside its peers

Its own posts beside its 103 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Boston Herald
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Boston Herald, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBoston HeraldMedian of its peers
Monday 29 June2226
Tuesday 30 June2927
Wednesday 1 July3431
Thursday 2 July3130
Friday 3 July1429
Saturday 4 July1422
Sunday 5 July2520
Monday 6 July2126
Tuesday 7 July3430
Wednesday 8 July2831
Thursday 9 July2932
Friday 10 July2928
Saturday 11 July2325
Sunday 12 July2424
Monday 13 July2928
Tuesday 14 July2731
Wednesday 15 July2534
Thursday 16 July2633
Friday 17 July2930
Saturday 18 July1724
Sunday 19 July2022
Monday 20 July2726
Tuesday 21 July2631
Wednesday 22 July3332
Thursday 23 July2734
Friday 24 July2831
Saturday 25 July2526
Sunday 26 July3222
Monday 27 July3028
Tuesday 28 July3834
Wednesday 29 July1934
Thursday 30 July2636
Friday 31 July2733
Saturday 1 August2726
Sunday 2 August2721
Monday 3 August4028
Tuesday 4 August3135
Wednesday 5 August3634
Thursday 6 August2933
Friday 7 August3135
Saturday 8 August1926
Sunday 9 August2821
Monday 10 August3028
Tuesday 11 August3232
Wednesday 12 August2534
Thursday 13 August3433
Friday 14 August3134
Saturday 15 August2827
Sunday 16 August2921
Monday 17 August3530
Tuesday 18 August2732
Wednesday 19 August4137
Thursday 20 August3335
Friday 21 August1932
Saturday 22 August2629
Sunday 23 August2521
Monday 24 August3630
Tuesday 25 August2933
Wednesday 26 August2533
Thursday 27 August2834
Friday 28 August2336
Saturday 29 August2329
Sunday 30 August2922
Monday 31 August3828
Tuesday 1 September3034
Wednesday 2 September4235
Thursday 3 September2634
Friday 4 September2536
Saturday 5 September2227
Sunday 6 September2622
Monday 7 September2621
Tuesday 8 September2129
Wednesday 9 September4136
Thursday 10 September3937
Friday 11 September3334
Saturday 12 September2828
Sunday 13 September2022
Monday 14 September2929
Tuesday 15 September2636
Wednesday 16 September3236
Thursday 17 September4135
Friday 18 September3235
Saturday 19 September3129
Sunday 20 September3027

Share of posts by local hour

Show the figures as a table
Share of posts by Boston Herald in each local hour, beside the median of its peers.
Local hourBoston HeraldMedian of its peers
00:000.9%1.3%
01:000.3%1.4%
02:000.3%0.4%
03:0012.6%0.6%
04:004.1%0.2%
05:009.2%4.4%
06:002.9%5.2%
07:001%5.2%
08:002.1%5.6%
09:001.3%5.7%
10:003%5.6%
11:002.5%5.7%
12:002.9%4.9%
13:004.4%6.1%
14:005.3%5.6%
15:005.3%5.7%
16:007.1%5.5%
17:006.7%5.5%
18:007.7%5.1%
19:008.5%5%
20:006%4.6%
21:002.1%4.5%
22:002.5%4%
23:001.3%2.2%

Posts a day by weekday

Show the figures as a table
Posts a day by Boston Herald on each local weekday, beside the median of its peers.
WeekdayBoston HeraldMedian of its peers
Monday30.531.2
Tuesday29.831.3
Wednesday30.933.5
Thursday29.831.4
Friday26.934.2
Saturday24.226.8
Sunday26.419.6

What it posted

Show the figures as a table
Share of each format among posts by Boston Herald, and the median across its peers.
FormatBoston HeraldIts peers, median
Photo99%54%
Video or reel1%3%
Album0%0%
Link0%43%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Boston Herald, 18:00 to midnight: 28%
  • Median of its peers, 18:00 to midnight: 24%
  • On a weekend day, Boston Herald posted 86% of a weekday's posts. The median of its peers: 73%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Boston Herald's peers are 103 news publishers in the United States with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 103 peers, A to Z.

The peers

Its 103 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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