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The posting benchmark

MassLive on Facebook, beside its peers

How MassLive's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 93 peers: news publishers in the United States with 100k to 1m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

MassLive: 46 a day

Median in United States: at least 26.6 a day

That is 19.4 more a day than the median in United States.

Place the dots by

Posts a day15th/94Photos and video65th/94Evening posts17th/25Weekend day21st/25
Engagement per post45th/94Engagement a day31st/94Per 1,000 followers61st/94Comments per post43rd/94Comments a day32nd/94

MassLive, United States

15thof 94

Rank among its peers, highest first, posts a day

MassLive posted 46 times a day to Facebook, 36% more than the median of 93 news publishers in the United States with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: a weekend day

23 more posts a weekend would reach its peers' median. What it would take

See all nine measures

MassLive's 93 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

MassLive beside 93 peers

MassLive and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day4615th of 9433.8
Photos and video56%65th of 9465%
Evening posts23%17th of 2524%
Weekend day53%21st of 2574%
Engagement per post1345th of 9413
Engagement a day6,92631st of 944,443
Engagement per 1,000 followers0.04061st of 940.052
Comments per post3643rd of 9432
Comments a day1,64532nd of 941,152

What it would take

What would reaching the median of its peers take?

MassLive's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

23more posts a weekend

12 on Saturday and 11 on Sunday, to bring each to the median of its peers

On a weekend day, MassLive posts 53% of a weekday's posts. The median of its peers: 74%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • MassLive
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
MassLiveA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday50.30
Tuesday55.40
Wednesday54.70
Thursday51.60
Friday53.90
Saturday27.539.212
Sunday28.439.211

The other measures, in posts

  • Photos and video

    56% of its posts; the median of its peers 65%

    32 more of its 322 posts a week as photos or video: 179 now, 211 at the median
  • Evening posts

    18:00 to midnight: 23.1% of its posts; the median of its peers 24.4%

    5 more of its 322 posts a week between 18:00 and midnight: 74 now, 79 at the median
  • At or above the median of its peers on posts a day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

MassLive's Facebook posts drew 1,645 comments a day, 43% more than the median of 93 news publishers in the United States with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside MassLive's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How MassLive posted, beside its peers

Its own posts beside its 93 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • MassLive
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by MassLive, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayMassLiveMedian of its peers
Monday 29 June5331
Tuesday 30 June6134
Wednesday 1 July6636
Thursday 2 July5735
Friday 3 July6332
Saturday 4 July3826
Sunday 5 July3323
Monday 6 July5230
Tuesday 7 July6734
Wednesday 8 July7237
Thursday 9 July7338
Friday 10 July7637
Saturday 11 July6830
Sunday 12 July4026
Monday 13 July5231
Tuesday 14 July6236
Wednesday 15 July5639
Thursday 16 July4638
Friday 17 July6935
Saturday 18 July4527
Sunday 19 July3125
Monday 20 July4631
Tuesday 21 July5735
Wednesday 22 July5937
Thursday 23 July5836
Friday 24 July6336
Saturday 25 July4127
Sunday 26 July3424
Monday 27 July4630
Tuesday 28 July5438
Wednesday 29 July6437
Thursday 30 July6637
Friday 31 July6137
Saturday 1 August5428
Sunday 2 August3823
Monday 3 August5731
Tuesday 4 August4237
Wednesday 5 August4436
Thursday 6 August4536
Friday 7 August4637
Saturday 8 August1829
Sunday 9 August2124
Monday 10 August4731
Tuesday 11 August4937
Wednesday 12 August4536
Thursday 13 August3937
Friday 14 August4638
Saturday 15 August2028
Sunday 16 August2323
Monday 17 August4533
Tuesday 18 August5336
Wednesday 19 August3741
Thursday 20 August4338
Friday 21 August4838
Saturday 22 August1832
Sunday 23 August1923
Monday 24 August4633
Tuesday 25 August5037
Wednesday 26 August4638
Thursday 27 August4937
Friday 28 August4438
Saturday 29 August1532
Sunday 30 August1926
Monday 31 August5235
Tuesday 1 September5838
Wednesday 2 September7740
Thursday 3 September4439
Friday 4 September5537
Saturday 5 September2330
Sunday 6 September2227
Monday 7 September2423
Tuesday 8 September5332
Wednesday 9 September4838
Thursday 10 September5840
Friday 11 September3937
Saturday 12 September1930
Sunday 13 September1725
Monday 14 September3333
Tuesday 15 September4640
Wednesday 16 September4939
Thursday 17 September4038
Friday 18 September6437
Saturday 19 September2131
Sunday 20 September2429

Share of posts by local hour

Show the figures as a table
Share of posts by MassLive in each local hour, beside the median of its peers.
Local hourMassLiveMedian of its peers
00:001.7%1%
01:001.1%1.4%
02:000.8%0.5%
03:000.4%1.2%
04:000.2%0.3%
05:004.3%4.3%
06:005%5.2%
07:004.4%5.3%
08:006.1%5.4%
09:005.6%5.6%
10:006%5.7%
11:005.2%5.7%
12:006.1%4.9%
13:004.8%6%
14:006.8%5.5%
15:005.8%5.8%
16:006.8%5.5%
17:005.7%5.4%
18:006%5.3%
19:005.1%5%
20:004.5%4.6%
21:003.3%4.4%
22:002.2%3.8%
23:002.1%2.2%

Posts a day by weekday

Show the figures as a table
Posts a day by MassLive on each local weekday, beside the median of its peers.
WeekdayMassLiveMedian of its peers
Monday50.334.5
Tuesday55.436.7
Wednesday54.737.1
Thursday51.637.1
Friday53.936.8
Saturday27.529.3
Sunday28.425.3

What it posted

Show the figures as a table
Share of each format among posts by MassLive, and the median across its peers.
FormatMassLiveIts peers, median
Photo49%62%
Video or reel7%4%
Album0%0%
Link44%34%
Text only1%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • MassLive, 18:00 to midnight: 23%
  • Median of its peers, 18:00 to midnight: 24%
  • On a weekend day, MassLive posted 53% of a weekday's posts. The median of its peers: 74%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

MassLive's peers are 93 news publishers in the United States with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 93 peers, A to Z.

The peers

Its 93 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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