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The posting benchmark

NYup.com on Facebook, beside its peers

How NYup.com's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 65 peers: news publishers in the United States with 200k to 2m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

NYup.com: 15.5 a day

Median in United States: at least 26.6 a day

That is 11.1 fewer a day than the median in United States.

Place the dots by

Posts a day63rd/66Photos and video49th/66Evening postsWeekend day
Engagement per post44th/66Engagement a day60th/66Per 1,000 followers54th/66Comments per post51st/66Comments a day60th/66

NYup.com, United States

63rdof 66

Rank among its peers, highest first, posts a day

NYup.com posted 15.5 times a day to Facebook, 58% less than the median of 65 news publishers in the United States with 200k to 2m followers, 29 June to 20 September 2026.

Its first gap: posts a day

21.9 more posts a day would reach its peers' median. What it would take

See all nine measures

NYup.com's 65 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

NYup.com beside 65 peers

NYup.com and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day15.563rd of 6637.4
Photos and video55%49th of 6671%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank59%
Engagement per post1044th of 6615
Engagement a day2,49660th of 666,926
Engagement per 1,000 followers0.02154th of 660.048
Comments per post2751st of 6644
Comments a day42260th of 661,688

What it would take

What would reaching the median of its peers take?

21.9more posts a day

154 a week, to reach the median of its peers: 37.4 a day, against 15.5 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    55% of its posts; the median of its peers 71%

    19 more of its 109 posts a week as photos or video: 59 now, 78 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

NYup.com's Facebook posts drew 422 comments a day, 75% less than the median of 65 news publishers in the United States with 200k to 2m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside NYup.com's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How NYup.com posted, beside its peers

Its own posts beside its 65 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • NYup.com
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by NYup.com, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayNYup.comMedian of its peers
Monday 29 June835
Tuesday 30 June837
Wednesday 1 July1538
Thursday 2 July639
Friday 3 July1539
Saturday 4 July1331
Sunday 5 July328
Monday 6 July1334
Tuesday 7 July1439
Wednesday 8 July940
Thursday 9 July1642
Friday 10 July1740
Saturday 11 July1634
Sunday 12 July1328
Monday 13 July1635
Tuesday 14 July2239
Wednesday 15 July2343
Thursday 16 July1942
Friday 17 July1940
Saturday 18 July1335
Sunday 19 July731
Monday 20 July1935
Tuesday 21 July2838
Wednesday 22 July1641
Thursday 23 July1341
Friday 24 July1939
Saturday 25 July1835
Sunday 26 July827
Monday 27 July1535
Tuesday 28 July1041
Wednesday 29 July1341
Thursday 30 July2140
Friday 31 July1839
Saturday 1 August1635
Sunday 2 August1425
Monday 3 August1734
Tuesday 4 August1640
Wednesday 5 August1840
Thursday 6 August1441
Friday 7 August1738
Saturday 8 August1634
Sunday 9 August1925
Monday 10 August1834
Tuesday 11 August1541
Wednesday 12 August1441
Thursday 13 August1240
Friday 14 August1342
Saturday 15 August1733
Sunday 16 August627
Monday 17 August1537
Tuesday 18 August1442
Wednesday 19 August2143
Thursday 20 August1843
Friday 21 August1343
Saturday 22 August2233
Sunday 23 August1028
Monday 24 August1237
Tuesday 25 August2843
Wednesday 26 August2044
Thursday 27 August1940
Friday 28 August2442
Saturday 29 August1934
Sunday 30 August1528
Monday 31 August2039
Tuesday 1 September2343
Wednesday 2 September1745
Thursday 3 September2343
Friday 4 September1242
Saturday 5 September2035
Sunday 6 September729
Monday 7 September1531
Tuesday 8 September1536
Wednesday 9 September1743
Thursday 10 September1344
Friday 11 September1242
Saturday 12 September1436
Sunday 13 September1429
Monday 14 September1937
Tuesday 15 September2145
Wednesday 16 September2446
Thursday 17 September1143
Friday 18 September1243
Saturday 19 September1535
Sunday 20 September733

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by NYup.com, and the median across its peers.
FormatNYup.comIts peers, median
Photo53%66%
Video or reel0%5%
Album1%0%
Link45%29%
Text only1%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

NYup.com's peers are 65 news publishers in the United States with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 65 peers, A to Z.

The peers

Its 65 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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