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The posting benchmark

Orlando Sentinel on Facebook, beside its peers

How Orlando Sentinel's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 94 peers: news publishers in the United States with 100k to 1m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

Orlando Sentinel: 33.7 a day

Median in United States: at least 26.6 a day

That is 7.1 more a day than the median in United States.

Place the dots by

Posts a day50th/95Photos and video14th/95Evening postsWeekend day
Engagement per post39th/95Engagement a day46th/95Per 1,000 followers42nd/95Comments per post32nd/95Comments a day34th/95

Orlando Sentinel, United States

50thof 95

Rank among its peers, highest first, posts a day

Orlando Sentinel posted 33.7 times a day to Facebook. The median of its 94 peers: 34.1.

Its first gap: posts a day

0.4 more posts a day would reach its peers' median. What it would take

Peers: 94 news publishers in the United States with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

Orlando Sentinel's 94 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Orlando Sentinel beside 94 peers

Orlando Sentinel and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day33.750th of 9534.1
Photos and video99%14th of 9565%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank73%
Engagement per post1439th of 9513
Engagement a day4,56146th of 954,261
Engagement per 1,000 followers0.05642nd of 950.050
Comments per post4832nd of 9532
Comments a day1,61834th of 951,143

What it would take

What would reaching the median of its peers take?

0.4more posts a day

3 a week, to reach the median of its peers: 34.1 a day, against 33.7 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Orlando Sentinel's Facebook posts drew 1,618 comments a day, 42% more than the median of 94 news publishers in the United States with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Orlando Sentinel's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Orlando Sentinel posted, beside its peers

Its own posts beside its 94 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Orlando Sentinel
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Orlando Sentinel, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayOrlando SentinelMedian of its peers
Monday 29 June2632
Tuesday 30 June2734
Wednesday 1 July3736
Thursday 2 July4435
Friday 3 July3133
Saturday 4 July2027
Sunday 5 July2323.5
Monday 6 July3930.5
Tuesday 7 July3634.5
Wednesday 8 July3537.5
Thursday 9 July4038
Friday 10 July3438
Saturday 11 July1730.5
Sunday 12 July1826
Monday 13 July3831
Tuesday 14 July5236
Wednesday 15 July4339
Thursday 16 July4838
Friday 17 July3536.5
Saturday 18 July2330.5
Sunday 19 July2125
Monday 20 July4731
Tuesday 21 July3135
Wednesday 22 July3138
Thursday 23 July3736.5
Friday 24 July3137
Saturday 25 July1629
Sunday 26 July1624
Monday 27 July3330
Tuesday 28 July3639
Wednesday 29 July3337.5
Thursday 30 July3037
Friday 31 July8237
Saturday 1 August6428.5
Sunday 2 August2922.5
Monday 3 August3131.5
Tuesday 4 August3037.5
Wednesday 5 August4436
Thursday 6 August3336.5
Friday 7 August4837
Saturday 8 August1729
Sunday 9 August1423.5
Monday 10 August4431
Tuesday 11 August3037
Wednesday 12 August3137
Thursday 13 August2838
Friday 14 August3438.5
Saturday 15 August2028
Sunday 16 August2323
Monday 17 August3033.5
Tuesday 18 August3237.5
Wednesday 19 August4640
Thursday 20 August3339
Friday 21 August2438
Saturday 22 August2932
Sunday 23 August2723
Monday 24 August3633
Tuesday 25 August2538.5
Wednesday 26 August3338.5
Thursday 27 August3437
Friday 28 August3738
Saturday 29 August3431.5
Sunday 30 August2526
Monday 31 August3835
Tuesday 1 September3839
Wednesday 2 September4940.5
Thursday 3 September3439
Friday 4 September4537
Saturday 5 September2230
Sunday 6 September2926.5
Monday 7 September2722.5
Tuesday 8 September3932.5
Wednesday 9 September3539
Thursday 10 September4940
Friday 11 September4037
Saturday 12 September2230
Sunday 13 September2724.5
Monday 14 September2433
Tuesday 15 September3841
Wednesday 16 September5539.5
Thursday 17 September6338.5
Friday 18 September3439
Saturday 19 September2231
Sunday 20 September2729.5

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Orlando Sentinel, and the median across its peers.
FormatOrlando SentinelIts peers, median
Photo99%60%
Video or reel0%5%
Album0%0%
Link0%35%
Text only1%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Orlando Sentinel's peers are 94 news publishers in the United States with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 94 peers, A to Z.

The peers

Its 94 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us