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The posting benchmark

The News & Observer on Facebook, beside its peers

How The News & Observer's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 97 peers: news publishers in the United States with 50k to 500k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

The News & Observer: 55.4 a day

Median in United States: at least 26.6 a day

That is 28.8 more a day than the median in United States.

Place the dots by

Posts a day5th/98Photos and video58th/98Evening postsWeekend day
Engagement per post71st/98Engagement a day24th/98Per 1,000 followers79th/98Comments per post32nd/98Comments a day13th/98

The News & Observer, United States

5thof 98

Rank among its peers, highest first, posts a day

The News & Observer posted 55.4 times a day to Facebook, 2.1 times the median of 97 news publishers in the United States with 50k to 500k followers, 29 June to 20 September 2026.

The comments its posts draw

2,035 comments a day, 3.3 times the median of its peers. What it would take

See all nine measures

The News & Observer's 97 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The News & Observer beside 97 peers

The News & Observer and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day55.45th of 9826.6
Photos and video52%58th of 9859%
Evening postsNot countedNo rank25%
Weekend dayNot countedNo rank74%
Engagement per post671st of 9810
Engagement a day5,82924th of 982,884
Engagement per 1,000 followers0.02879th of 980.062
Comments per post3732nd of 9824
Comments a day2,03513th of 98610

The comments

The comments its posts draw

2,035comments a day

on its Facebook posts, 3.3 times the median of its peers (610)

Spread evenly over 24 hours, that is 85 an hour, about 1 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: The News & Observer beside its 97 peers

  • The News & Observer: 2,035 a day
  • Median of its peers: 610
  • 90th percentile of its peers: 2,353
  • Middle half of its peers: 225 to 1,349
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Photos and video

    52% of its posts; the median of its peers 59%

    30 more of its 388 posts a week as photos or video: 200 now, 230 at the median
  • At or above the median of its peers on posts a day.
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The News & Observer's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The News & Observer posted, beside its peers

Its own posts beside its 97 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The News & Observer
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The News & Observer, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe News & ObserverMedian of its peers
Monday 29 June5724
Tuesday 30 June6026
Wednesday 1 July6029
Thursday 2 July6228
Friday 3 July5626
Saturday 4 July4620
Sunday 5 July4018
Monday 6 July5622
Tuesday 7 July5927
Wednesday 8 July6027
Thursday 9 July5727
Friday 10 July6127
Saturday 11 July4322
Sunday 12 July4222
Monday 13 July5727
Tuesday 14 July6326
Wednesday 15 July6829
Thursday 16 July6727
Friday 17 July6328
Saturday 18 July4822
Sunday 19 July4421
Monday 20 July6124
Tuesday 21 July6327
Wednesday 22 July6228
Thursday 23 July6629
Friday 24 July6228
Saturday 25 July4323
Sunday 26 July4019
Monday 27 July5626
Tuesday 28 July6129
Wednesday 29 July6529
Thursday 30 July6530
Friday 31 July6627
Saturday 1 August4022
Sunday 2 August3520
Monday 3 August5727
Tuesday 4 August6531
Wednesday 5 August6429
Thursday 6 August6429
Friday 7 August6831
Saturday 8 August4222
Sunday 9 August3420
Monday 10 August5326
Tuesday 11 August6828
Wednesday 12 August6330
Thursday 13 August5528
Friday 14 August6429
Saturday 15 August3525
Sunday 16 August3320
Monday 17 August5727
Tuesday 18 August5627
Wednesday 19 August6833
Thursday 20 August6230
Friday 21 August6027
Saturday 22 August3326
Sunday 23 August3719
Monday 24 August6027
Tuesday 25 August6030
Wednesday 26 August6529
Thursday 27 August5529
Friday 28 August6232
Saturday 29 August4226
Sunday 30 August4019
Monday 31 August5225
Tuesday 1 September6130
Wednesday 2 September6532
Thursday 3 September6229
Friday 4 September5829
Saturday 5 September4625
Sunday 6 September4021
Monday 7 September4819
Tuesday 8 September6025
Wednesday 9 September6234
Thursday 10 September6733
Friday 11 September6030
Saturday 12 September4525
Sunday 13 September4320
Monday 14 September5828
Tuesday 15 September6432
Wednesday 16 September6732
Thursday 17 September6328
Friday 18 September6333
Saturday 19 September4827
Sunday 20 September4326

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The News & Observer, and the median across its peers.
FormatThe News & ObserverIts peers, median
Photo49%53%
Video or reel2%4%
Album0%0%
Link49%43%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 25%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The News & Observer's peers are 97 news publishers in the United States with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 97 peers, A to Z.

The peers

Its 97 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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