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The posting benchmark

The Charlotte Observer on Facebook, beside its peers

How The Charlotte Observer's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 97 peers: news publishers in the United States with 50k to 500k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

The Charlotte Observer: 54.4 a day

Median in United States: at least 26.6 a day

That is 27.8 more a day than the median in United States.

Place the dots by

Posts a day5th/98Photos and video51st/98Evening postsWeekend day
Engagement per post83rd/98Engagement a day35th/98Per 1,000 followers85th/98Comments per post37th/98Comments a day18th/98

The Charlotte Observer, United States

5thof 98

Rank among its peers, highest first, posts a day

The Charlotte Observer posted 54.4 times a day to Facebook, 2.0 times the median of 97 news publishers in the United States with 50k to 500k followers, 29 June to 20 September 2026.

The comments its posts draw

1,733 comments a day, 2.8 times the median of its peers. What it would take

See all nine measures

The Charlotte Observer's 97 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Charlotte Observer beside 97 peers

The Charlotte Observer and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day54.45th of 9826.6
Photos and video58%51st of 9859%
Evening postsNot countedNo rank25%
Weekend dayNot countedNo rank74%
Engagement per post483rd of 9810
Engagement a day3,98835th of 982,884
Engagement per 1,000 followers0.02085th of 980.062
Comments per post3237th of 9824
Comments a day1,73318th of 98610

The comments

The comments its posts draw

1,733comments a day

on its Facebook posts, 2.8 times the median of its peers (610)

Spread evenly over 24 hours, that is 72 an hour, about 1 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: The Charlotte Observer beside its 97 peers

  • The Charlotte Observer: 1,733 a day
  • Median of its peers: 610
  • 90th percentile of its peers: 2,353
  • Middle half of its peers: 225 to 1,349
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Photos and video

    58% of its posts; the median of its peers 59%

    6 more of its 381 posts a week as photos or video: 220 now, 226 at the median
  • At or above the median of its peers on posts a day.
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Charlotte Observer's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Charlotte Observer posted, beside its peers

Its own posts beside its 97 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Charlotte Observer
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Charlotte Observer, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Charlotte ObserverMedian of its peers
Monday 29 June6024
Tuesday 30 June6026
Wednesday 1 July6129
Thursday 2 July6128
Friday 3 July5726
Saturday 4 July4420
Sunday 5 July4018
Monday 6 July6022
Tuesday 7 July6027
Wednesday 8 July5627
Thursday 9 July6027
Friday 10 July6227
Saturday 11 July4522
Sunday 12 July4422
Monday 13 July5627
Tuesday 14 July6126
Wednesday 15 July6129
Thursday 16 July5927
Friday 17 July6028
Saturday 18 July4322
Sunday 19 July4221
Monday 20 July5824
Tuesday 21 July5927
Wednesday 22 July6028
Thursday 23 July6329
Friday 24 July6128
Saturday 25 July4223
Sunday 26 July4219
Monday 27 July5526
Tuesday 28 July6029
Wednesday 29 July6329
Thursday 30 July6030
Friday 31 July6127
Saturday 1 August4322
Sunday 2 August4020
Monday 3 August5627
Tuesday 4 August6231
Wednesday 5 August6129
Thursday 6 August6229
Friday 7 August6431
Saturday 8 August4222
Sunday 9 August4120
Monday 10 August5726
Tuesday 11 August6128
Wednesday 12 August6330
Thursday 13 August6028
Friday 14 August6029
Saturday 15 August3925
Sunday 16 August4020
Monday 17 August5727
Tuesday 18 August6127
Wednesday 19 August5933
Thursday 20 August6130
Friday 21 August6027
Saturday 22 August4326
Sunday 23 August3919
Monday 24 August5627
Tuesday 25 August6030
Wednesday 26 August5929
Thursday 27 August5829
Friday 28 August5832
Saturday 29 August4126
Sunday 30 August4219
Monday 31 August5525
Tuesday 1 September5830
Wednesday 2 September6232
Thursday 3 September6429
Friday 4 September5729
Saturday 5 September4425
Sunday 6 September4021
Monday 7 September4719
Tuesday 8 September5925
Wednesday 9 September6234
Thursday 10 September5933
Friday 11 September5630
Saturday 12 September4325
Sunday 13 September4220
Monday 14 September5628
Tuesday 15 September6032
Wednesday 16 September6332
Thursday 17 September6028
Friday 18 September5533
Saturday 19 September4227
Sunday 20 September4226

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Charlotte Observer, and the median across its peers.
FormatThe Charlotte ObserverIts peers, median
Photo57%53%
Video or reel1%4%
Album0%0%
Link42%43%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 25%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Charlotte Observer's peers are 97 news publishers in the United States with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 97 peers, A to Z.

The peers

Its 97 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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