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The posting benchmark

The State on Facebook, beside its peers

How The State's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 84 peers: news publishers in the United States with 100k to 1m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

The State: 42.3 a day

Median in United States: at least 26.6 a day

That is 15.7 more a day than the median in United States.

Place the dots by

Posts a day15th/85Photos and video55th/85Evening posts12th/24Weekend day15th/24
Engagement per post79th/85Engagement a day61st/85Per 1,000 followers77th/85Comments per post71st/85Comments a day58th/85

The State, United States

15thof 85

Rank among its peers, highest first, posts a day

The State posted 42.3 times a day to Facebook, 28% more than the median of 84 news publishers in the United States with 100k to 1m followers, 29 June to 20 September 2026.

See all nine measures

The State's 84 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The State beside 84 peers

The State and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day42.315th of 8533
Photos and video57%55th of 8567%
Evening posts25%12th of 2424%
Weekend day69%15th of 2474%
Engagement per post479th of 8514
Engagement a day2,50561st of 854,597
Engagement per 1,000 followers0.01777th of 850.056
Comments per post1571st of 8535
Comments a day62458th of 851,143

What it would take

At or above the median of its peers on posts a day

The State posts at or above the median of its peers: 42.3 a day, against their 33.

In posts, measure by measure

  • Photos and video

    57% of its posts; the median of its peers 67%

    30 more of its 296 posts a week as photos or video: 169 now, 199 at the median
  • Weekend day

    A weekend day: 69% of a weekday's posts; the median of its peers 74%

    6 more posts a weekend: 3 on Saturday and 3 on Sunday
  • At or above the median of its peers on posts a day and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The State's Facebook posts drew 624 comments a day, 45% less than the median of 84 news publishers in the United States with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The State's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The State posted, beside its peers

Its own posts beside its 84 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The State
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The State, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe StateMedian of its peers
Monday 29 June4628
Tuesday 30 June4730
Wednesday 1 July4734.5
Thursday 2 July4733
Friday 3 July4729
Saturday 4 July3423.5
Sunday 5 July3121.5
Monday 6 July4428
Tuesday 7 July4732.5
Wednesday 8 July4635
Thursday 9 July4635.5
Friday 10 July4634.5
Saturday 11 July3427
Sunday 12 July3224
Monday 13 July4529.5
Tuesday 14 July4734
Wednesday 15 July4637.5
Thursday 16 July4534.5
Friday 17 July4832.5
Saturday 18 July3425
Sunday 19 July3223
Monday 20 July4429.5
Tuesday 21 July4633
Wednesday 22 July4635.5
Thursday 23 July4635.5
Friday 24 July4933.5
Saturday 25 July3426
Sunday 26 July3223
Monday 27 July4429
Tuesday 28 July4736
Wednesday 29 July4835.5
Thursday 30 July4636
Friday 31 July4634
Saturday 1 August3526
Sunday 2 August3221.5
Monday 3 August4529.5
Tuesday 4 August4636
Wednesday 5 August4636
Thursday 6 August4634
Friday 7 August4636
Saturday 8 August3426
Sunday 9 August3222
Monday 10 August4330
Tuesday 11 August4533
Wednesday 12 August4735.5
Thursday 13 August4735
Friday 14 August4735.5
Saturday 15 August3427
Sunday 16 August3122
Monday 17 August4332
Tuesday 18 August4634
Wednesday 19 August4638
Thursday 20 August4736
Friday 21 August4634
Saturday 22 August3529.5
Sunday 23 August3221
Monday 24 August4531.5
Tuesday 25 August4934.5
Wednesday 26 August4734
Thursday 27 August4435.5
Friday 28 August4636
Saturday 29 August3429
Sunday 30 August3222
Monday 31 August4431
Tuesday 1 September4534
Wednesday 2 September4638
Thursday 3 September4538
Friday 4 September4736
Saturday 5 September3526.5
Sunday 6 September3122.5
Monday 7 September4421
Tuesday 8 September4530.5
Wednesday 9 September4536
Thursday 10 September4738
Friday 11 September4833.5
Saturday 12 September3628
Sunday 13 September3122
Monday 14 September4329
Tuesday 15 September4537
Wednesday 16 September4636.5
Thursday 17 September4736.5
Friday 18 September4735
Saturday 19 September3328.5
Sunday 20 September3327

Share of posts by local hour

Show the figures as a table
Share of posts by The State in each local hour, beside the median of its peers.
Local hourThe StateMedian of its peers
00:002.4%1%
01:001.7%1.3%
02:002.3%0.4%
03:003.6%0.7%
04:004.7%0.2%
05:007%4.3%
06:007.1%5.2%
07:004.1%5.4%
08:004.1%5.5%
09:004.1%5.7%
10:004%5.8%
11:004.1%5.7%
12:004.1%5%
13:004.8%6%
14:004.2%5.5%
15:004.1%6%
16:004.1%5.6%
17:004.8%5.4%
18:004.6%5.4%
19:004.7%5%
20:004.1%4.7%
21:004.8%4.3%
22:004.1%3.7%
23:002.4%2.2%

Posts a day by weekday

Show the figures as a table
Posts a day by The State on each local weekday, beside the median of its peers.
WeekdayThe StateMedian of its peers
Monday46.334.2
Tuesday46.336.5
Wednesday46.436.7
Thursday4636.7
Friday46.835.4
Saturday32.327.5
Sunday31.825.3

What it posted

Show the figures as a table
Share of each format among posts by The State, and the median across its peers.
FormatThe StateIts peers, median
Photo56%61%
Video or reel1%6%
Album0%0%
Link43%33%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The State, 18:00 to midnight: 25%
  • Median of its peers, 18:00 to midnight: 24%
  • On a weekend day, The State posted 69% of a weekday's posts. The median of its peers: 74%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The State's peers are 84 news publishers in the United States with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 84 peers, A to Z.

The peers

Its 84 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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