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The posting benchmark

The Sacramento Bee on Facebook, beside its peers

How The Sacramento Bee's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 84 peers: news publishers in the United States with 100k to 1m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

The Sacramento Bee: 54.2 a day

Median in United States: at least 26.6 a day

That is 27.6 more a day than the median in United States.

Place the dots by

Posts a day5th/85Photos and video46th/85Evening postsWeekend day
Engagement per post53rd/85Engagement a day38th/85Per 1,000 followers55th/85Comments per post51st/85Comments a day32nd/85

The Sacramento Bee, United States

5thof 85

Rank among its peers, highest first, posts a day

The Sacramento Bee posted 54.2 times a day to Facebook, 64% more than the median of 84 news publishers in the United States with 100k to 1m followers, 29 June to 20 September 2026.

See all nine measures

The Sacramento Bee's 84 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Sacramento Bee beside 84 peers

The Sacramento Bee and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day54.25th of 8533
Photos and video65%46th of 8567%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank74%
Engagement per post1053rd of 8514
Engagement a day5,13838th of 854,597
Engagement per 1,000 followers0.04455th of 850.056
Comments per post3051st of 8535
Comments a day1,61632nd of 851,143

What it would take

At or above the median of its peers on posts a day

The Sacramento Bee posts at or above the median of its peers: 54.2 a day, against their 33.

In posts, measure by measure

  • Photos and video

    65% of its posts; the median of its peers 67%

    10 more of its 379 posts a week as photos or video: 245 now, 255 at the median
  • At or above the median of its peers on posts a day.
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Sacramento Bee's Facebook posts drew 1,616 comments a day, 41% more than the median of 84 news publishers in the United States with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Sacramento Bee's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Sacramento Bee posted, beside its peers

Its own posts beside its 84 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Sacramento Bee
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Sacramento Bee, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Sacramento BeeMedian of its peers
Monday 29 June5328
Tuesday 30 June5930
Wednesday 1 July5934.5
Thursday 2 July6133
Friday 3 July5329
Saturday 4 July5123.5
Sunday 5 July4421.5
Monday 6 July5028
Tuesday 7 July5932.5
Wednesday 8 July5935
Thursday 9 July5935.5
Friday 10 July5934.5
Saturday 11 July5027
Sunday 12 July4324
Monday 13 July5129.5
Tuesday 14 July5834
Wednesday 15 July5537.5
Thursday 16 July5834.5
Friday 17 July5932.5
Saturday 18 July5225
Sunday 19 July4223
Monday 20 July5229.5
Tuesday 21 July5933
Wednesday 22 July5735.5
Thursday 23 July5735.5
Friday 24 July5933.5
Saturday 25 July5126
Sunday 26 July4223
Monday 27 July5129
Tuesday 28 July5736
Wednesday 29 July5935.5
Thursday 30 July6036
Friday 31 July6034
Saturday 1 August4926
Sunday 2 August4621.5
Monday 3 August5229.5
Tuesday 4 August6036
Wednesday 5 August5636
Thursday 6 August6034
Friday 7 August6036
Saturday 8 August4726
Sunday 9 August4322
Monday 10 August5130
Tuesday 11 August5933
Wednesday 12 August5835.5
Thursday 13 August6235
Friday 14 August5835.5
Saturday 15 August5027
Sunday 16 August4322
Monday 17 August5132
Tuesday 18 August5834
Wednesday 19 August5838
Thursday 20 August5936
Friday 21 August5834
Saturday 22 August4829.5
Sunday 23 August4421
Monday 24 August5331.5
Tuesday 25 August5834.5
Wednesday 26 August5934
Thursday 27 August5435.5
Friday 28 August6136
Saturday 29 August5329
Sunday 30 August4522
Monday 31 August5231
Tuesday 1 September5834
Wednesday 2 September5938
Thursday 3 September5938
Friday 4 September6136
Saturday 5 September5226.5
Sunday 6 September4222.5
Monday 7 September4821
Tuesday 8 September5530.5
Wednesday 9 September5736
Thursday 10 September6038
Friday 11 September6033.5
Saturday 12 September5128
Sunday 13 September4422
Monday 14 September5329
Tuesday 15 September5837
Wednesday 16 September5936.5
Thursday 17 September5936.5
Friday 18 September5935
Saturday 19 September4828.5
Sunday 20 September4527

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Sacramento Bee, and the median across its peers.
FormatThe Sacramento BeeIts peers, median
Photo64%61%
Video or reel0%6%
Album0%0%
Link35%33%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Sacramento Bee's peers are 84 news publishers in the United States with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 84 peers, A to Z.

The peers

Its 84 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us