Skip to content

The posting benchmark

The San Diego Union-Tribune on Facebook, beside its peers

How The San Diego Union-Tribune's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 94 peers: news publishers in the United States with 100k to 1m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

The San Diego Union-Tribune: 14.1 a day

Median in United States: at least 26.6 a day

That is 12.5 fewer a day than the median in United States.

Place the dots by

Posts a day91st/95Photos and video94th/95Evening postsWeekend day
Engagement per post84th/95Engagement a day94th/95Per 1,000 followers87th/95Comments per post92nd/95Comments a day93rd/95

The San Diego Union-Tribune, United States

91stof 95

Rank among its peers, highest first, posts a day

The San Diego Union-Tribune posted 14.1 times a day to Facebook, 59% less than the median of 94 news publishers in the United States with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: posts a day

20 more posts a day would reach its peers' median. What it would take

See all nine measures

The San Diego Union-Tribune's 94 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The San Diego Union-Tribune beside 94 peers

The San Diego Union-Tribune and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day14.191st of 9534.1
Photos and video1%94th of 9565%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank73%
Engagement per post484th of 9513
Engagement a day19594th of 954,483
Engagement per 1,000 followers0.01687th of 950.052
Comments per post2.592nd of 9533
Comments a day3593rd of 951,165

What it would take

What would reaching the median of its peers take?

20more posts a day

140 a week, to reach the median of its peers: 34.1 a day, against 14.1 now

Arithmetic on the figures above. It isn't a forecast.

The other measures, in posts

  • Photos and video

    1% of its posts; the median of its peers 65%

    64 more of its 99 posts a week as photos or video: 1 now, 65 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The San Diego Union-Tribune's Facebook posts drew 35 comments a day, 97% less than the median of 94 news publishers in the United States with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The San Diego Union-Tribune's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The San Diego Union-Tribune posted, beside its peers

Its own posts beside its 94 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The San Diego Union-Tribune
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The San Diego Union-Tribune, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe San Diego Union-TribuneMedian of its peers
Monday 29 June1232
Tuesday 30 June1334
Wednesday 1 July1236.5
Thursday 2 July1535
Friday 3 July1633
Saturday 4 July1027
Sunday 5 July1723.5
Monday 6 July1631
Tuesday 7 July835.5
Wednesday 8 July2037.5
Thursday 9 July1638.5
Friday 10 July1838
Saturday 11 July830.5
Sunday 12 July826
Monday 13 July1431.5
Tuesday 14 July1536.5
Wednesday 15 July1539
Thursday 16 July1838
Friday 17 July1436.5
Saturday 18 July1330.5
Sunday 19 July1825
Monday 20 July1731
Tuesday 21 July1335
Wednesday 22 July1338
Thursday 23 July1337
Friday 24 July1337
Saturday 25 July1129
Sunday 26 July1424
Monday 27 July1330.5
Tuesday 28 July839
Wednesday 29 July1737.5
Thursday 30 July1237
Friday 31 July1337
Saturday 1 August1029
Sunday 2 August1223.5
Monday 3 August1031.5
Tuesday 4 August1737.5
Wednesday 5 August1536.5
Thursday 6 August1736.5
Friday 7 August2037
Saturday 8 August1029
Sunday 9 August1023.5
Monday 10 August1331
Tuesday 11 August1137
Wednesday 12 August1637
Thursday 13 August1738
Friday 14 August1838.5
Saturday 15 August928
Sunday 16 August1323
Monday 17 August2833.5
Tuesday 18 August837.5
Wednesday 19 August1440.5
Thursday 20 August2339
Friday 21 August1938
Saturday 22 August1532
Sunday 23 August1523.5
Monday 24 August1233.5
Tuesday 25 August1538.5
Wednesday 26 August1538.5
Thursday 27 August1437
Friday 28 August1638
Saturday 29 August1632
Sunday 30 August1426
Monday 31 August1335
Tuesday 1 September1539
Wednesday 2 September1541
Thursday 3 September2039
Friday 4 September937.5
Saturday 5 September1330
Sunday 6 September1527
Monday 7 September623.5
Tuesday 8 September1433
Wednesday 9 September1939
Thursday 10 September1740
Friday 11 September1037.5
Saturday 12 September1530
Sunday 13 September1425
Monday 14 September1833
Tuesday 15 September1141
Wednesday 16 September1940
Thursday 17 September1739
Friday 18 September1239
Saturday 19 September1431
Sunday 20 September629.5

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The San Diego Union-Tribune, and the median across its peers.
FormatThe San Diego Union-TribuneIts peers, median
Photo1%61%
Video or reel0%5%
Album1%0%
Link99%34%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The San Diego Union-Tribune's peers are 94 news publishers in the United States with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 94 peers, A to Z.

The peers

Its 94 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us