Skip to content

The posting benchmark

Dayton Daily News on Facebook, beside its peers

How Dayton Daily News's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 93 peers: news publishers in the United States with 100k to 1m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

Dayton Daily News: 20.2 a day

Median in United States: at least 26.6 a day

That is 6.4 fewer a day than the median in United States.

Place the dots by

Posts a day79th/94Photos and video74th/94Evening postsWeekend day
Engagement per post30th/94Engagement a day47th/94Per 1,000 followers24th/94Comments per post41st/94Comments a day62nd/94

Dayton Daily News, United States

79thof 94

Rank among its peers, highest first, posts a day

Dayton Daily News posted 20.2 times a day to Facebook, 41% less than the median of 93 news publishers in the United States with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: posts a day

14 more posts a day would reach its peers' median. What it would take

See all nine measures

Dayton Daily News's 93 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Dayton Daily News beside 93 peers

Dayton Daily News and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day20.279th of 9434.2
Photos and video47%74th of 9465%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank74%
Engagement per post2130th of 9413
Engagement a day4,52347th of 944,443
Engagement per 1,000 followers0.08824th of 940.049
Comments per post3741st of 9432
Comments a day75762nd of 941,178

What it would take

What would reaching the median of its peers take?

14more posts a day

98 a week, to reach the median of its peers: 34.2 a day, against 20.2 now

Arithmetic on the figures above. It isn't a forecast.

The other measures, in posts

  • Photos and video

    47% of its posts; the median of its peers 65%

    27 more of its 141 posts a week as photos or video: 66 now, 93 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Dayton Daily News's Facebook posts drew 757 comments a day, 36% less than the median of 93 news publishers in the United States with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Dayton Daily News's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Dayton Daily News posted, beside its peers

Its own posts beside its 93 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Dayton Daily News
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Dayton Daily News, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDayton Daily NewsMedian of its peers
Monday 29 June1432
Tuesday 30 June2034
Wednesday 1 July1737
Thursday 2 July2035
Friday 3 July1734
Saturday 4 July1128
Sunday 5 July1224
Monday 6 July1531
Tuesday 7 July2036
Wednesday 8 July1738
Thursday 9 July2039
Friday 10 July1838
Saturday 11 July1131
Sunday 12 July1026
Monday 13 July2132
Tuesday 14 July2537
Wednesday 15 July2439
Thursday 16 July2238
Friday 17 July2037
Saturday 18 July931
Sunday 19 July1025
Monday 20 July1631
Tuesday 21 July1735
Wednesday 22 July2038
Thursday 23 July2437
Friday 24 July1737
Saturday 25 July930
Sunday 26 July824
Monday 27 July1631
Tuesday 28 July1839
Wednesday 29 July2038
Thursday 30 July2037
Friday 31 July2837
Saturday 1 August1229
Sunday 2 August1024
Monday 3 August2832
Tuesday 4 August2738
Wednesday 5 August1537
Thursday 6 August2037
Friday 7 August2437
Saturday 8 August929
Sunday 9 August1024
Monday 10 August1531
Tuesday 11 August2537
Wednesday 12 August1837
Thursday 13 August2038
Friday 14 August1839
Saturday 15 August1228
Sunday 16 August923
Monday 17 August1834
Tuesday 18 August2038
Wednesday 19 August2041
Thursday 20 August2139
Friday 21 August2238
Saturday 22 August1432
Sunday 23 August1124
Monday 24 August3933
Tuesday 25 August3139
Wednesday 26 August2939
Thursday 27 August3237
Friday 28 August3838
Saturday 29 August3632
Sunday 30 August3426
Monday 31 August3735
Tuesday 1 September3439
Wednesday 2 September3741
Thursday 3 September3739
Friday 4 September4037
Saturday 5 September1630
Sunday 6 September1227
Monday 7 September3623
Tuesday 8 September2833
Wednesday 9 September3839
Thursday 10 September3840
Friday 11 September2138
Saturday 12 September1530
Sunday 13 September1125
Monday 14 September1033
Tuesday 15 September1141
Wednesday 16 September1440
Thursday 17 September1839
Friday 18 September1639
Saturday 19 September1431
Sunday 20 September1330

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Dayton Daily News, and the median across its peers.
FormatDayton Daily NewsIts peers, median
Photo41%61%
Video or reel5%5%
Album1%0%
Link53%34%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Dayton Daily News's peers are 93 news publishers in the United States with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 93 peers, A to Z.

The peers

Its 93 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us