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The posting benchmark

The Mercury News on Facebook, beside its peers

How The Mercury News's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 106 peers: news publishers in the United States with 50k to 500k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

The Mercury News: 53.8 a day

Median in United States: at least 26.6 a day

That is 27.2 more a day than the median in United States.

Place the dots by

Posts a day9th/107Photos and video5th/107Evening postsWeekend day
Engagement per post39th/107Engagement a day22nd/107Per 1,000 followers48th/107Comments per post53rd/107Comments a day29th/107

The Mercury News, United States

9thof 107

Rank among its peers, highest first, posts a day

The Mercury News posted 53.8 times a day to Facebook, 75% more than the median of 106 news publishers in the United States with 50k to 500k followers, 29 June to 20 September 2026.

The comments its posts draw

1,420 comments a day, 2.0 times the median of its peers. What it would take

See all nine measures

The Mercury News's 106 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Mercury News beside 106 peers

The Mercury News and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day53.89th of 10730.8
Photos and videoover 99%5th of 10759%
Evening postsNot countedNo rank25%
Weekend dayNot countedNo rank71.8%
Engagement per post1339th of 1079.8
Engagement a day6,23722nd of 1072,978
Engagement per 1,000 followers0.06348th of 1070.053
Comments per post2653rd of 10725
Comments a day1,42029th of 107702

The comments

The comments its posts draw

1,420comments a day

on its Facebook posts, 2.0 times the median of its peers (702)

Spread evenly over 24 hours, that is 59 an hour.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: The Mercury News beside its 106 peers

  • The Mercury News: 1,420 a day
  • Median of its peers: 702
  • 90th percentile of its peers: 2,212
  • Middle half of its peers: 256 to 1,528
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on posts a day and photos and video.
  • No local-time figure for evening posts and a weekend day.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Mercury News's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Mercury News posted, beside its peers

Its own posts beside its 106 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Mercury News
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Mercury News, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Mercury NewsMedian of its peers
Monday 29 June4525.5
Tuesday 30 June5727
Wednesday 1 July5632
Thursday 2 July5830
Friday 3 July5728
Saturday 4 July3821
Sunday 5 July4120
Monday 6 July4826
Tuesday 7 July5729.5
Wednesday 8 July5730
Thursday 9 July5730.5
Friday 10 July5628
Saturday 11 July5723
Sunday 12 July5823.5
Monday 13 July4528
Tuesday 14 July5729.5
Wednesday 15 July5631
Thursday 16 July5732.5
Friday 17 July5629.5
Saturday 18 July5823
Sunday 19 July5222
Monday 20 July3726
Tuesday 21 July5729.5
Wednesday 22 July5731
Thursday 23 July5731
Friday 24 July5730
Saturday 25 July5625
Sunday 26 July5221.5
Monday 27 July4227.5
Tuesday 28 July5732.5
Wednesday 29 July5732.5
Thursday 30 July5635
Friday 31 July5829.5
Saturday 1 August5726
Sunday 2 August4321
Monday 3 August4728
Tuesday 4 August5935
Wednesday 5 August5734
Thursday 6 August5732.5
Friday 7 August5734.5
Saturday 8 August5725
Sunday 9 August4021
Monday 10 August4128.5
Tuesday 11 August5932
Wednesday 12 August5733
Thursday 13 August5733
Friday 14 August5733.5
Saturday 15 August5727
Sunday 16 August4521
Monday 17 August4030
Tuesday 18 August5831.5
Wednesday 19 August5836.5
Thursday 20 August5933
Friday 21 August5731.5
Saturday 22 August5828.5
Sunday 23 August4821
Monday 24 August4030
Tuesday 25 August5831
Wednesday 26 August5832.5
Thursday 27 August5633.5
Friday 28 August5736
Saturday 29 August5728.5
Sunday 30 August5722
Monday 31 August4429
Tuesday 1 September5733
Wednesday 2 September5835
Thursday 3 September5631.5
Friday 4 September5633.5
Saturday 5 September5726.5
Sunday 6 September5622.5
Monday 7 September3221
Tuesday 8 September4728
Wednesday 9 September5736
Thursday 10 September5737
Friday 11 September5633.5
Saturday 12 September5728
Sunday 13 September5722
Monday 14 September5729
Tuesday 15 September5736
Wednesday 16 September5736
Thursday 17 September5735
Friday 18 September5834
Saturday 19 September5728.5
Sunday 20 September5727

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Mercury News, and the median across its peers.
FormatThe Mercury NewsIts peers, median
Photo100%54%
Video or reel0%3%
Album0%0%
Link0%42%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 25%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Mercury News's peers are 106 news publishers in the United States with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 106 peers, A to Z.

The peers

Its 106 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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