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The posting benchmark

Lexington Herald-Leader on Facebook, beside its peers

How Lexington Herald-Leader's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 97 peers: news publishers in the United States with 50k to 500k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

Lexington Herald-Leader: 42 a day

Median in United States: at least 26.6 a day

That is 15.4 more a day than the median in United States.

Place the dots by

Posts a day12th/98Photos and video51st/98Evening postsWeekend day
Engagement per post83rd/98Engagement a day47th/98Per 1,000 followers85th/98Comments per post55th/98Comments a day41st/98

Lexington Herald-Leader, United States

12thof 98

Rank among its peers, highest first, posts a day

Lexington Herald-Leader posted 42 times a day to Facebook, 58% more than the median of 97 news publishers in the United States with 50k to 500k followers, 29 June to 20 September 2026.

See all nine measures

Lexington Herald-Leader's 97 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Lexington Herald-Leader beside 97 peers

Lexington Herald-Leader and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day4212th of 9826.6
Photos and video58%51st of 9859%
Evening postsNot countedNo rank25%
Weekend dayNot countedNo rank74%
Engagement per post483rd of 9810
Engagement a day2,95647th of 982,884
Engagement per 1,000 followers0.02085th of 980.062
Comments per post2055th of 9824
Comments a day83141st of 98610

What it would take

At or above the median of its peers on posts a day

Lexington Herald-Leader posts at or above the median of its peers: 42 a day, against their 26.6.

In posts, measure by measure

  • Photos and video

    58% of its posts; the median of its peers 59%

    5 more of its 294 posts a week as photos or video: 170 now, 175 at the median
  • At or above the median of its peers on posts a day.
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Lexington Herald-Leader's posts drew 831 comments a day, 1.4 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Lexington Herald-Leader's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Lexington Herald-Leader posted, beside its peers

Its own posts beside its 97 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Lexington Herald-Leader
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Lexington Herald-Leader, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayLexington Herald-LeaderMedian of its peers
Monday 29 June4524
Tuesday 30 June4726
Wednesday 1 July4629
Thursday 2 July4628
Friday 3 July4826
Saturday 4 July3320
Sunday 5 July3118
Monday 6 July4322
Tuesday 7 July4627
Wednesday 8 July4627
Thursday 9 July4627
Friday 10 July4627
Saturday 11 July3422
Sunday 12 July3222
Monday 13 July4427
Tuesday 14 July4626
Wednesday 15 July4629
Thursday 16 July4627
Friday 17 July4528
Saturday 18 July3422
Sunday 19 July3221
Monday 20 July4424
Tuesday 21 July4627
Wednesday 22 July4728
Thursday 23 July4729
Friday 24 July4628
Saturday 25 July3523
Sunday 26 July3219
Monday 27 July4326
Tuesday 28 July4529
Wednesday 29 July4629
Thursday 30 July4630
Friday 31 July4627
Saturday 1 August3422
Sunday 2 August3220
Monday 3 August4427
Tuesday 4 August4631
Wednesday 5 August4629
Thursday 6 August4629
Friday 7 August4631
Saturday 8 August3422
Sunday 9 August3220
Monday 10 August4326
Tuesday 11 August4528
Wednesday 12 August4630
Thursday 13 August4728
Friday 14 August4629
Saturday 15 August3425
Sunday 16 August3220
Monday 17 August4327
Tuesday 18 August4527
Wednesday 19 August4633
Thursday 20 August4630
Friday 21 August4627
Saturday 22 August3426
Sunday 23 August3219
Monday 24 August4427
Tuesday 25 August4630
Wednesday 26 August4629
Thursday 27 August4329
Friday 28 August4632
Saturday 29 August3426
Sunday 30 August3219
Monday 31 August4425
Tuesday 1 September4530
Wednesday 2 September4632
Thursday 3 September4729
Friday 4 September4829
Saturday 5 September3625
Sunday 6 September3121
Monday 7 September4419
Tuesday 8 September4625
Wednesday 9 September4534
Thursday 10 September4733
Friday 11 September4830
Saturday 12 September3625
Sunday 13 September3220
Monday 14 September4328
Tuesday 15 September4532
Wednesday 16 September4732
Thursday 17 September4628
Friday 18 September4633
Saturday 19 September3527
Sunday 20 September3326

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Lexington Herald-Leader, and the median across its peers.
FormatLexington Herald-LeaderIts peers, median
Photo57%53%
Video or reel0%4%
Album0%0%
Link42%43%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 25%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Lexington Herald-Leader's peers are 97 news publishers in the United States with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 97 peers, A to Z.

The peers

Its 97 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us