The posting benchmark
Fort Worth Star-Telegram on Facebook, beside its peers
How Fort Worth Star-Telegram's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 84 peers: news publishers in the United States with 100k to 1m followers.
- Country
- United States
- Sub-region
- North America
- Region
- Americas
- Kind
- Publisher, digital-native or agency
- Followers
- 100k to 1m
Within United States
Fort Worth Star-Telegram: 53.1 a day
Median in United States: at least 26.6 a day
That is 26.5 more a day than the median in United States.
Place the dots by
Fort Worth Star-Telegram, United States
6thof 85
Rank among its peers, highest first, posts a day
Fort Worth Star-Telegram posted 53.1 times a day to Facebook, 61% more than the median of 84 news publishers in the United States with 100k to 1m followers, 29 June to 20 September 2026.
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
At a glance
Fort Worth Star-Telegram beside 84 peers
| Measure | Figure | Rank among its peers, highest first | Median of its peers |
|---|---|---|---|
| Posts a day | 53.1 | 6th of 85 | 33 |
| Photos and video | 50% | 62nd of 85 | 67% |
| Evening posts | Not counted | No rank | 24% |
| Weekend day | Not counted | No rank | 74% |
| Engagement per post | 4 | 79th of 85 | 14 |
| Engagement a day | 3,000 | 58th of 85 | 4,597 |
| Engagement per 1,000 followers | 0.015 | 80th of 85 | 0.056 |
| Comments per post | 17 | 67th of 85 | 35 |
| Comments a day | 904 | 50th of 85 | 1,143 |
What it would take
At or above the median of its peers on posts a day
Fort Worth Star-Telegram posts at or above the median of its peers: 53.1 a day, against their 33.
In posts, measure by measure
Photos and video
50% of its posts; the median of its peers 67%
65 more of its 372 posts a week as photos or video: 185 now, 250 at the median- At or above the median of its peers on posts a day.
- No local-time figure for evening posts and a weekend day.
Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.
Posting
Posts from your own stories, in the hours you choose
Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.
Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.
Today's queue on The Port Arden Post's Facebook channel.
Publishing · The Port Arden Post
FICTIONAL NEWSROOM
Today · Tue 6 Oct
- 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
- 12:30Opinion: The ferry fare rise is the wrong fix
- 14:00Night markets return to the Greyport waterfront this Friday
Comments
The comments that come with them
Fort Worth Star-Telegram's posts drew 904 comments a day. The median of its peers: 1,143.
Posts you publish through Sence go out to a comment section Sence is already watching.
When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.
Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.
Contact usSence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.
Head to head
Put it beside up to three news brands
Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Fort Worth Star-Telegram's.
Type its name, then choose it.
Or one of its peers in its own country
Day by day
How Fort Worth Star-Telegram posted, beside its peers
Posts each day
- Fort Worth Star-Telegram
- Median of its peers
- Middle half of its peers' posts a day
Show the figures as a table
| Day | Fort Worth Star-Telegram | Median of its peers |
|---|---|---|
| Monday 29 June | 57 | 28 |
| Tuesday 30 June | 58 | 30 |
| Wednesday 1 July | 57 | 34.5 |
| Thursday 2 July | 58 | 33 |
| Friday 3 July | 61 | 29 |
| Saturday 4 July | 43 | 23.5 |
| Sunday 5 July | 39 | 21.5 |
| Monday 6 July | 52 | 28 |
| Tuesday 7 July | 54 | 32.5 |
| Wednesday 8 July | 56 | 35 |
| Thursday 9 July | 59 | 35.5 |
| Friday 10 July | 56 | 34.5 |
| Saturday 11 July | 43 | 27 |
| Sunday 12 July | 42 | 24 |
| Monday 13 July | 55 | 29.5 |
| Tuesday 14 July | 57 | 34 |
| Wednesday 15 July | 58 | 37.5 |
| Thursday 16 July | 59 | 34.5 |
| Friday 17 July | 59 | 32.5 |
| Saturday 18 July | 46 | 25 |
| Sunday 19 July | 42 | 23 |
| Monday 20 July | 54 | 29.5 |
| Tuesday 21 July | 55 | 33 |
| Wednesday 22 July | 59 | 35.5 |
| Thursday 23 July | 59 | 35.5 |
| Friday 24 July | 60 | 33.5 |
| Saturday 25 July | 44 | 26 |
| Sunday 26 July | 46 | 23 |
| Monday 27 July | 54 | 29 |
| Tuesday 28 July | 58 | 36 |
| Wednesday 29 July | 59 | 35.5 |
| Thursday 30 July | 58 | 36 |
| Friday 31 July | 58 | 34 |
| Saturday 1 August | 44 | 26 |
| Sunday 2 August | 41 | 21.5 |
| Monday 3 August | 57 | 29.5 |
| Tuesday 4 August | 58 | 36 |
| Wednesday 5 August | 57 | 36 |
| Thursday 6 August | 60 | 34 |
| Friday 7 August | 60 | 36 |
| Saturday 8 August | 46 | 26 |
| Sunday 9 August | 45 | 22 |
| Monday 10 August | 54 | 30 |
| Tuesday 11 August | 59 | 33 |
| Wednesday 12 August | 55 | 35.5 |
| Thursday 13 August | 60 | 35 |
| Friday 14 August | 59 | 35.5 |
| Saturday 15 August | 44 | 27 |
| Sunday 16 August | 42 | 22 |
| Monday 17 August | 51 | 32 |
| Tuesday 18 August | 58 | 34 |
| Wednesday 19 August | 59 | 38 |
| Thursday 20 August | 59 | 36 |
| Friday 21 August | 57 | 34 |
| Saturday 22 August | 44 | 29.5 |
| Sunday 23 August | 40 | 21 |
| Monday 24 August | 54 | 31.5 |
| Tuesday 25 August | 60 | 34.5 |
| Wednesday 26 August | 60 | 34 |
| Thursday 27 August | 55 | 35.5 |
| Friday 28 August | 58 | 36 |
| Saturday 29 August | 45 | 29 |
| Sunday 30 August | 42 | 22 |
| Monday 31 August | 52 | 31 |
| Tuesday 1 September | 54 | 34 |
| Wednesday 2 September | 57 | 38 |
| Thursday 3 September | 60 | 38 |
| Friday 4 September | 57 | 36 |
| Saturday 5 September | 43 | 26.5 |
| Sunday 6 September | 40 | 22.5 |
| Monday 7 September | 47 | 21 |
| Tuesday 8 September | 56 | 30.5 |
| Wednesday 9 September | 56 | 36 |
| Thursday 10 September | 59 | 38 |
| Friday 11 September | 59 | 33.5 |
| Saturday 12 September | 46 | 28 |
| Sunday 13 September | 43 | 22 |
| Monday 14 September | 55 | 29 |
| Tuesday 15 September | 59 | 37 |
| Wednesday 16 September | 58 | 36.5 |
| Thursday 17 September | 59 | 36.5 |
| Friday 18 September | 58 | 35 |
| Saturday 19 September | 41 | 28.5 |
| Sunday 20 September | 44 | 27 |
Its local time zone is unknown, so its hours and weekdays aren't shown.
What it posted
Show the figures as a table
| Format | Fort Worth Star-Telegram | Its peers, median |
|---|---|---|
| Photo | 49% | 61% |
| Video or reel | 0% | 6% |
| Album | 0% | 0% |
| Link | 50% | 33% |
| Text only | 0% | 0% |
| Other | 0% | 0% |
The detail
When it posts, and who it's compared with
When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
- Median of its peers, 18:00 to midnight: 24%
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Who is it compared with?Where each of its peers is based, and every one of them by name.
Fort Worth Star-Telegram's peers are 84 news publishers in the United States with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 84 peers, A to Z.
The peers
Its 84 peers, A to Z
- Arizona Daily StarUnited States
- Asbury Park PressUnited States
- Asheville Citizen-TimesUnited States
- Austin American-StatesmanUnited States
- Barron'sUnited States
- Boston HeraldUnited States
- Boston.comUnited States
- Burlington Free PressUnited States
- Chattanooga Times Free PressUnited States
- Chicago TribuneUnited States
- ChronUnited States
- cleveland.com / The Plain DealerUnited States
- Connecticut PostUnited States
- Dayton Daily NewsUnited States
- Deseret NewsUnited States
- Detroit Free PressUnited States
- East Bay TimesUnited States
- Florida TodayUnited States
- Green Bay Press-GazetteUnited States
- Hartford CourantUnited States
- Houston ChronicleUnited States
- Journal-NewsUnited States
- Lansing State JournalUnited States
- Las Vegas Review-JournalUnited States
- lehighvalleylive.comUnited States
- Lincoln Journal StarUnited States
- MassLiveUnited States
- Milwaukee Journal SentinelUnited States
- MySAUnited States
- Naples Daily NewsUnited States
- NewsdayUnited States
- NYup.comUnited States
- Omaha World-HeraldUnited States
- Orange County RegisterUnited States
- Orlando SentinelUnited States
- PennLiveUnited States
- Pensacola News JournalUnited States
- Reno Gazette JournalUnited States
- Richmond Times-DispatchUnited States
- San Antonio Express-NewsUnited States
- San Francisco ChronicleUnited States
- South Florida Sun SentinelUnited States
- Springfield News-LeaderUnited States
- St. Louis Post-DispatchUnited States
- St. Paul Pioneer PressUnited States
- Staten Island Advance / SILive.comUnited States
- syracuse.com / The Post-StandardUnited States
- Tallahassee DemocratUnited States
- Tampa Bay TimesUnited States
- The Arizona Republic / azcentralUnited States
- The Atlanta Journal-ConstitutionUnited States
- The Baltimore SunUnited States
- The Boston GlobeUnited States
- The Buffalo NewsUnited States
- The Cincinnati EnquirerUnited States
- The Columbus DispatchUnited States
- The Courier-JournalUnited States
- The Daily AdvertiserUnited States
- The Dallas Morning NewsUnited States
- The Denver PostUnited States
- The Des Moines RegisterUnited States
- The Desert SunUnited States
- The Detroit NewsUnited States
- The Greenville NewsUnited States
- The Indianapolis StarUnited States
- The Journal News / lohudUnited States
- The Mercury NewsUnited States
- The Morning CallUnited States
- The News Journal / Delaware OnlineUnited States
- The OklahomanUnited States
- The Oregonian / OregonLiveUnited States
- The Palm Beach PostUnited States
- The Philadelphia InquirerUnited States
- The Press DemocratUnited States
- The Press-EnterpriseUnited States
- The Providence JournalUnited States
- The Record / NorthJersey.comUnited States
- The San Diego Union-TribuneUnited States
- The Seattle TimesUnited States
- The TennesseanUnited States
- The Virginian-PilotUnited States
- Times UnionUnited States
- TribLIVE / Pittsburgh Tribune-ReviewUnited States
- Tulsa WorldUnited States
Talk to us
Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.
Contact us