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The posting benchmark

Altaposten on Facebook, beside its peers

How Altaposten's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 55 peers: news publishers in the Nordics with 10k to 100k followers.

Country
Norway
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Norway

Altaposten: 2 a day

Median in Norway: 7.8 a day

That is 5.8 fewer a day than the median in Norway.

Place the dots by

Posts a day48th/56Photos and video8th/56Evening posts44th/56Weekend day42nd/55
Engagement per post12th/56Engagement a day52nd/56Per 1,000 followers3rd/56Comments per post26th/56Comments a day48th/56

Altaposten, Norway

48thof 56

Rank among its peers, highest first, posts a day

Altaposten posted 2 times a day to Facebook, at least 70% less than the median of 55 news publishers in the Nordics with 10k to 100k followers, 29 June to 20 September 2026.

Its first gap: posts a day

4.7 more posts a day would reach its peers' median. What it would take

See all nine measures

Altaposten's 55 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Altaposten beside 55 peers

Altaposten and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day248th of 566.7
Photos and video97%8th of 5659%
Evening posts18%44th of 5625%
Weekend day67%42nd of 5582%
Engagement per post7712th of 5641
Engagement a day30952nd of 56760
Engagement per 1,000 followers3.83rd of 561.1
Comments per post1626th of 5614
Comments a day3248th of 5695

What it would take

What would reaching the median of its peers take?

4.7more posts a day

33 a week, to reach the median of its peers: 6.7 a day, against 2 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 18% of its posts; the median of its peers 25%

    1 more of its 14 posts a week between 18:00 and midnight: 3 now, 4 at the median
  • Weekend day

    A weekend day: 67% of a weekday's posts; the median of its peers 82%

    2 more posts a weekend: 1 on Saturday and 1 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Altaposten's Facebook posts drew 32 comments a day, 67% less than the median of 55 news publishers in the Nordics with 10k to 100k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Altaposten's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Altaposten posted, beside its peers

Its own posts beside its 55 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Altaposten
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Altaposten, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayAltapostenMedian of its peers
Monday 29 June47
Tuesday 30 June27
Wednesday 1 July38
Thursday 2 July26
Friday 3 July27
Saturday 4 July36
Sunday 5 July47
Monday 6 July28
Tuesday 7 July26
Wednesday 8 July37
Thursday 9 July15
Friday 10 July36
Saturday 11 July04
Sunday 12 July26
Monday 13 July06
Tuesday 14 July37
Wednesday 15 July16
Thursday 16 July16
Friday 17 July27
Saturday 18 July15
Sunday 19 July15
Monday 20 July26
Tuesday 21 July36
Wednesday 22 July36
Thursday 23 July36
Friday 24 July26
Saturday 25 July15
Sunday 26 July16
Monday 27 July05
Tuesday 28 July26
Wednesday 29 July05
Thursday 30 July37
Friday 31 July26
Saturday 1 August15
Sunday 2 August05
Monday 3 August27
Tuesday 4 August17
Wednesday 5 August16
Thursday 6 August17
Friday 7 August26
Saturday 8 August16
Sunday 9 August35
Monday 10 August28
Tuesday 11 August47
Wednesday 12 August17
Thursday 13 August18
Friday 14 August46
Saturday 15 August16
Sunday 16 August15
Monday 17 August26
Tuesday 18 August27
Wednesday 19 August38
Thursday 20 August29
Friday 21 August29
Saturday 22 August25
Sunday 23 August35
Monday 24 August06
Tuesday 25 August07
Wednesday 26 August27
Thursday 27 August18
Friday 28 August89
Saturday 29 August05
Sunday 30 August06
Monday 31 August37
Tuesday 1 September37
Wednesday 2 September27
Thursday 3 September19
Friday 4 September28
Saturday 5 September36
Sunday 6 September26
Monday 7 September27
Tuesday 8 September47
Wednesday 9 September67
Thursday 10 September47
Friday 11 September47
Saturday 12 September46
Sunday 13 September17
Monday 14 September28
Tuesday 15 September57
Wednesday 16 September18
Thursday 17 September27
Friday 18 September08
Saturday 19 September16
Sunday 20 September15

Share of posts by local hour

Show the figures as a table
Share of posts by Altaposten in each local hour, beside the median of its peers.
Local hourAltapostenMedian of its peers
00:000.6%0.1%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0.1%
06:001.2%6.1%
07:000.6%7.2%
08:005.3%7%
09:007.6%7.1%
10:0014.7%6.2%
11:005.9%6.9%
12:009.4%6.3%
13:007.1%5.7%
14:0010.6%5.3%
15:0011.2%5.9%
16:004.7%6.3%
17:002.9%5.3%
18:003.5%6.9%
19:002.9%7.3%
20:004.7%5.3%
21:005.3%3.3%
22:001.2%1.4%
23:000.6%0.3%

Posts a day by weekday

Show the figures as a table
Posts a day by Altaposten on each local weekday, beside the median of its peers.
WeekdayAltapostenMedian of its peers
Monday1.836.5
Tuesday2.586.58
Wednesday2.176.5
Thursday1.836.83
Friday2.757.17
Saturday1.55.5
Sunday1.55.75

What it posted

Show the figures as a table
Share of each format among posts by Altaposten, and the median across its peers.
FormatAltapostenIts peers, median
Photo91%36.5%
Video or reel6%15%
Album1%0%
Link3%49%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Altaposten, 18:00 to midnight: 18%
  • Median of its peers, 18:00 to midnight: 25%
  • On a weekend day, Altaposten posted 67% of a weekday's posts. The median of its peers: 82%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Altaposten's peers are 55 news publishers in the Nordics with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 55 peers, A to Z.

The peers

Its 55 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us