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The posting benchmark

Horsens Folkeblad on Facebook, beside its peers

How Horsens Folkeblad's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 56 peers: news publishers in the Nordics with 10k to 100k followers.

Country
Denmark
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Denmark

Horsens Folkeblad: 9 a day

No median is printed for Denmark.

Place the dots by

Posts a day21st/57Photos and video27th/57Evening posts50th/57Weekend day38th/56
Engagement per post20th/57Engagement a day15th/57Per 1,000 followers25th/57Comments per post16th/57Comments a day8th/57

Horsens Folkeblad, Denmark

21stof 57

Rank among its peers, highest first, posts a day

Horsens Folkeblad posted 9 times a day to Facebook. The median of its 56 peers: 6.2.

Its first gap: evening posts

7 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 56 news publishers in the Nordics with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

Horsens Folkeblad's 56 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Horsens Folkeblad beside 56 peers

Horsens Folkeblad and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day921st of 576.2
Photos and video80%27th of 5762%
Evening posts17%50th of 5728%
Weekend day73%38th of 5683%
Engagement per post5720th of 5741
Engagement a day1,16815th of 57737
Engagement per 1,000 followers1.325th of 571.1
Comments per post2416th of 5713
Comments a day2138th of 5790

What it would take

What would reaching the median of its peers take?

Horsens Folkeblad's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

7more posts a week

between 18:00 and midnight, of its 63 a week: 11 now, 18 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • Horsens Folkeblad
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • Horsens Folkeblad, 18:00 to midnight: 17%
  • Median of its peers, 18:00 to midnight: 28%
Show as a table
Posts in each local hour, beside the median of its peers
HourHorsens FolkebladMedian of its peers
00:000.1%0.2%
01:000.0%0.0%
02:000.0%0.0%
03:000.0%0.0%
04:000.0%0.0%
05:000.1%0.0%
06:0011.5%4.1%
07:003.2%7.3%
08:006.9%6.7%
09:007.7%6.6%
10:008.4%6.3%
11:006.1%6.6%
12:009.5%6.0%
13:004.9%5.8%
14:007.3%5.4%
15:006.7%6.0%
16:004.9%6.4%
17:005.6%5.5%
18:003.6%6.9%
19:006.9%7.5%
20:003.2%5.9%
21:002.5%4.5%
22:000.8%1.8%
23:000.1%0.5%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Weekend day

    A weekend day: 73% of a weekday's posts; the median of its peers 83%

    3 more posts a weekend: 1 on Saturday and 2 on Sunday
  • At or above the median of its peers on posts a day and photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Horsens Folkeblad's Facebook posts drew 213 comments a day, 2.4 times the median of 56 news publishers in the Nordics with 10k to 100k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Horsens Folkeblad's.

Type its name, then choose it.

Or one of its peers

Day by day

How Horsens Folkeblad posted, beside its peers

Its own posts beside its 56 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Horsens Folkeblad
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Horsens Folkeblad, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayHorsens FolkebladMedian of its peers
Monday 29 June115.5
Tuesday 30 June117
Wednesday 1 July97
Thursday 2 July106
Friday 3 July76
Saturday 4 July106
Sunday 5 July96.5
Monday 6 July116
Tuesday 7 July75.5
Wednesday 8 July96
Thursday 9 July85
Friday 10 July105.5
Saturday 11 July64
Sunday 12 July74
Monday 13 July115
Tuesday 14 July95.5
Wednesday 15 July105
Thursday 16 July105.5
Friday 17 July86.5
Saturday 18 July65
Sunday 19 July45
Monday 20 July96
Tuesday 21 July66
Wednesday 22 July96
Thursday 23 July75
Friday 24 July75.5
Saturday 25 July74.5
Sunday 26 July65.5
Monday 27 July114
Tuesday 28 July85.5
Wednesday 29 July95
Thursday 30 July126
Friday 31 July96
Saturday 1 August95.5
Sunday 2 August54
Monday 3 August77
Tuesday 4 August117
Wednesday 5 August106
Thursday 6 August126
Friday 7 August115
Saturday 8 August76
Sunday 9 August64.5
Monday 10 August136
Tuesday 11 August97
Wednesday 12 August107
Thursday 13 August117
Friday 14 August106
Saturday 15 August95
Sunday 16 August85
Monday 17 August166
Tuesday 18 August116.5
Wednesday 19 August108
Thursday 20 August157
Friday 21 August128
Saturday 22 August75
Sunday 23 August65
Monday 24 August136
Tuesday 25 August107
Wednesday 26 August86
Thursday 27 August106.5
Friday 28 August89
Saturday 29 August85
Sunday 30 August115.5
Monday 31 August86
Tuesday 1 September76
Wednesday 2 September86
Thursday 3 September107
Friday 4 September117
Saturday 5 September65.5
Sunday 6 September86
Monday 7 September117
Tuesday 8 September76
Wednesday 9 September86.5
Thursday 10 September117
Friday 11 September87.5
Saturday 12 September66
Sunday 13 September77
Monday 14 September88
Tuesday 15 September117
Wednesday 16 September97
Thursday 17 September117
Friday 18 September97.5
Saturday 19 September65
Sunday 20 September65.5

Share of posts by local hour

Show the figures as a table
Share of posts by Horsens Folkeblad in each local hour, beside the median of its peers.
Local hourHorsens FolkebladMedian of its peers
00:000.1%0.2%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000.1%0%
06:0011.5%4.1%
07:003.2%7.3%
08:006.9%6.7%
09:007.7%6.6%
10:008.4%6.3%
11:006.1%6.6%
12:009.5%6%
13:004.9%5.8%
14:007.3%5.4%
15:006.7%6%
16:004.9%6.4%
17:005.6%5.5%
18:003.6%6.9%
19:006.9%7.5%
20:003.2%5.9%
21:002.5%4.5%
22:000.8%1.8%
23:000.1%0.5%

Posts a day by weekday

Show the figures as a table
Posts a day by Horsens Folkeblad on each local weekday, beside the median of its peers.
WeekdayHorsens FolkebladMedian of its peers
Monday10.85.96
Tuesday8.925.92
Wednesday9.086.21
Thursday10.66.58
Friday9.176.96
Saturday7.175.17
Sunday75.13

What it posted

Show the figures as a table
Share of each format among posts by Horsens Folkeblad, and the median across its peers.
FormatHorsens FolkebladIts peers, median
Photo71.7%37.4%
Video or reel8%18%
Album0%0%
Link5%45%
Text only15%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Horsens Folkeblad, 18:00 to midnight: 17%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, Horsens Folkeblad posted 73% of a weekday's posts. The median of its peers: 83%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Horsens Folkeblad's peers are 56 news publishers in the Nordics with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 56 peers, A to Z.

The peers

Its 56 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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