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The posting benchmark

Nordstrands Blad on Facebook, beside its peers

How Nordstrands Blad's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 63 peers: news publishers in the Nordics with 10k to 100k followers.

Country
Norway
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Norway

Nordstrands Blad: 5.5 a day

Median in Norway: 7.8 a day

That is 2.3 fewer a day than the median in Norway.

Place the dots by

Posts a day39th/64Photos and video20th/64Evening posts35th/64Weekend day40th/63
Engagement per post46th/64Engagement a day59th/64Per 1,000 followers34th/64Comments per post39th/64Comments a day46th/64

Nordstrands Blad, Norway

39thof 64

Rank among its peers, highest first, posts a day

Nordstrands Blad posted 5.5 times a day to Facebook. The median of its 63 peers: 6.7.

Its first gap: posts a day

1.3 more posts a day would reach its peers' median. What it would take

Peers: 63 news publishers in the Nordics with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

Nordstrands Blad's 63 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Nordstrands Blad beside 63 peers

Nordstrands Blad and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day5.539th of 646.7
Photos and video92%20th of 6476%
Evening posts24%35th of 6426%
Weekend day76%40th of 6382%
Engagement per post2046th of 6442
Engagement a day31959th of 64769
Engagement per 1,000 followers0.9134th of 641.2
Comments per post1139th of 6414
Comments a day6146th of 6496

What it would take

What would reaching the median of its peers take?

1.3more posts a day

9 a week, to reach the median of its peers: 6.7 a day, against 5.5 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 24% of its posts; the median of its peers 26%

    2 more of its 39 posts a week between 18:00 and midnight: 9 now, 11 at the median

  • Weekend day

    A weekend day: 76% of a weekday's posts; the median of its peers 82%

    2 more posts a weekend, all on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Nordstrands Blad's posts drew 61 comments a day. The median of its peers: 96.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Nordstrands Blad's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Nordstrands Blad posted, beside its peers

Its own posts beside its 63 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Nordstrands Blad
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Nordstrands Blad, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayNordstrands BladMedian of its peers
Monday 29 June37
Tuesday 30 June77
Wednesday 1 July78
Thursday 2 July66
Friday 3 July57
Saturday 4 July47
Sunday 5 July47
Monday 6 July58
Tuesday 7 July57
Wednesday 8 July77
Thursday 9 July26
Friday 10 July57
Saturday 11 July24
Sunday 12 July16
Monday 13 July56
Tuesday 14 July36
Wednesday 15 July46
Thursday 16 July56
Friday 17 July77
Saturday 18 July35
Sunday 19 July45
Monday 20 July56
Tuesday 21 July66
Wednesday 22 July67
Thursday 23 July85
Friday 24 July56
Saturday 25 July55
Sunday 26 July56
Monday 27 July45
Tuesday 28 July36
Wednesday 29 July56
Thursday 30 July77
Friday 31 July76
Saturday 1 August96
Sunday 2 August25
Monday 3 August77
Tuesday 4 August58
Wednesday 5 August36
Thursday 6 August58
Friday 7 August46
Saturday 8 August66
Sunday 9 August35
Monday 10 August67
Tuesday 11 August77
Wednesday 12 August68
Thursday 13 August58
Friday 14 August67
Saturday 15 August36
Sunday 16 August35
Monday 17 August57
Tuesday 18 August77
Wednesday 19 August68
Thursday 20 August98
Friday 21 August59
Saturday 22 August45
Sunday 23 August45
Monday 24 August66
Tuesday 25 August57
Wednesday 26 August37
Thursday 27 August108
Friday 28 August109
Saturday 29 August85
Sunday 30 August76
Monday 31 August47
Tuesday 1 September67
Wednesday 2 September67
Thursday 3 September98
Friday 4 September68
Saturday 5 September76
Sunday 6 September66
Monday 7 September77
Tuesday 8 September67
Wednesday 9 September67
Thursday 10 September107
Friday 11 September68
Saturday 12 September76
Sunday 13 September27
Monday 14 September68
Tuesday 15 September47
Wednesday 16 September108
Thursday 17 September68
Friday 18 September118
Saturday 19 September46
Sunday 20 September46

Share of posts by local hour

Show the figures as a table
Share of posts by Nordstrands Blad in each local hour, beside the median of its peers.
Local hourNordstrands BladMedian of its peers
00:0010.2%0.2%
01:000.2%0%
02:000%0%
03:000.2%0%
04:000.7%0%
05:008.9%0%
06:009.1%5%
07:002.8%7.1%
08:006.1%6.7%
09:003%7.1%
10:003.2%6.4%
11:005.8%6.9%
12:001.7%6.3%
13:007.4%5.8%
14:003.9%5.4%
15:004.8%6%
16:004.8%6.3%
17:003.5%5.4%
18:003.7%6.4%
19:0012.1%7.3%
20:003.2%5.7%
21:003%4%
22:001.3%1.6%
23:000.4%0.4%

Posts a day by weekday

Show the figures as a table
Posts a day by Nordstrands Blad on each local weekday, beside the median of its peers.
WeekdayNordstrands BladMedian of its peers
Monday4.837.08
Tuesday5.586.67
Wednesday5.757.08
Thursday6.836.83
Friday6.57.42
Saturday5.176.08
Sunday3.835.83

What it posted

Show the figures as a table
Share of each format among posts by Nordstrands Blad, and the median across its peers.
FormatNordstrands BladIts peers, median
Photo85%55%
Video or reel6%19%
Album0%0%
Link8%26%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Nordstrands Blad, 18:00 to midnight: 24%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, Nordstrands Blad posted 76% of a weekday's posts. The median of its peers: 82%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Nordstrands Blad's peers are 63 news publishers in the Nordics with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 63 peers, A to Z.

The peers

Its 63 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us