Skip to content

The posting benchmark

Viborg Folkeblad on Facebook, beside its peers

How Viborg Folkeblad's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 56 peers: news publishers in the Nordics with 10k to 100k followers.

Country
Denmark
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Denmark

Viborg Folkeblad: 6.6 a day

No median is printed for Denmark.

Place the dots by

Posts a day28th/57Photos and video27th/57Evening posts37th/57Weekend day23rd/56
Engagement per post17th/57Engagement a day23rd/57Per 1,000 followers17th/57Comments per post18th/57Comments a day15th/57

Viborg Folkeblad, Denmark

28thof 57

Rank among its peers, highest first, posts a day

Viborg Folkeblad posted 6.6 times a day to Facebook. The median of its 56 peers: 6.2.

The comments its posts draw

149 comments a day, 1.7 times the median of its peers. What it would take

Peers: 56 news publishers in the Nordics with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

Viborg Folkeblad's 56 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Viborg Folkeblad beside 56 peers

Viborg Folkeblad and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day6.628th of 576.2
Photos and video79%27th of 5762%
Evening posts23%37th of 5728%
Weekend day88%23rd of 5683%
Engagement per post6517th of 5741
Engagement a day82223rd of 57737
Engagement per 1,000 followers1.717th of 571.1
Comments per post2318th of 5713
Comments a day14915th of 5790

The comments

The comments its posts draw

149comments a day

on its Facebook posts, 1.7 times the median of its peers (90)

Spread evenly over 24 hours, that is 6.2 an hour.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Viborg Folkeblad beside its 56 peers

  • Viborg Folkeblad: 149 a day
  • Median of its peers: 90
  • 90th percentile of its peers: 225
  • Middle half of its peers: 51 to 144
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Evening posts

    18:00 to midnight: 23% of its posts; the median of its peers 28%

    2 more of its 46 posts a week between 18:00 and midnight: 11 now, 13 at the median
  • At or above the median of its peers on posts a day, photos and video and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

Contact us

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Viborg Folkeblad's.

Type its name, then choose it.

Or one of its peers

Day by day

How Viborg Folkeblad posted, beside its peers

Its own posts beside its 56 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Viborg Folkeblad
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Viborg Folkeblad, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayViborg FolkebladMedian of its peers
Monday 29 June75.5
Tuesday 30 June87
Wednesday 1 July67
Thursday 2 July66
Friday 3 July56
Saturday 4 July66
Sunday 5 July56.5
Monday 6 July76
Tuesday 7 July75.5
Wednesday 8 July66
Thursday 9 July55
Friday 10 July65.5
Saturday 11 July54
Sunday 12 July64
Monday 13 July55
Tuesday 14 July75.5
Wednesday 15 July65
Thursday 16 July65.5
Friday 17 July66.5
Saturday 18 July65
Sunday 19 July65
Monday 20 July46
Tuesday 21 July56
Wednesday 22 July46
Thursday 23 July35
Friday 24 July35.5
Saturday 25 July44.5
Sunday 26 July65.5
Monday 27 July84
Tuesday 28 July85.5
Wednesday 29 July45
Thursday 30 July76
Friday 31 July56
Saturday 1 August55.5
Sunday 2 August64
Monday 3 August67
Tuesday 4 August97
Wednesday 5 August86
Thursday 6 August76
Friday 7 August65
Saturday 8 August66
Sunday 9 August74.5
Monday 10 August96
Tuesday 11 August77
Wednesday 12 August87
Thursday 13 August87
Friday 14 August56
Saturday 15 August65
Sunday 16 August65
Monday 17 August56
Tuesday 18 August56.5
Wednesday 19 August78
Thursday 20 August97
Friday 21 August88
Saturday 22 August75
Sunday 23 August55
Monday 24 August106
Tuesday 25 August67
Wednesday 26 August56
Thursday 27 August96.5
Friday 28 August59
Saturday 29 August85
Sunday 30 August65.5
Monday 31 August76
Tuesday 1 September106
Wednesday 2 September96
Thursday 3 September87
Friday 4 September87
Saturday 5 September65.5
Sunday 6 September56
Monday 7 September127
Tuesday 8 September76
Wednesday 9 September86.5
Thursday 10 September67
Friday 11 September77.5
Saturday 12 September76
Sunday 13 September87
Monday 14 September88
Tuesday 15 September77
Wednesday 16 September77
Thursday 17 September117
Friday 18 September87.5
Saturday 19 September75
Sunday 20 September55.5

Share of posts by local hour

Show the figures as a table
Share of posts by Viborg Folkeblad in each local hour, beside the median of its peers.
Local hourViborg FolkebladMedian of its peers
00:000%0.2%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:0013.7%4.1%
07:004%7.3%
08:003.6%6.7%
09:006.2%6.6%
10:005.4%6.3%
11:008.7%6.6%
12:006.3%6%
13:005.6%5.8%
14:006.2%5.4%
15:005.6%6%
16:007.6%6.4%
17:003.8%5.5%
18:006.2%6.9%
19:003.6%7.5%
20:009.4%5.9%
21:002.5%4.5%
22:001.4%1.8%
23:000.2%0.5%

Posts a day by weekday

Show the figures as a table
Posts a day by Viborg Folkeblad on each local weekday, beside the median of its peers.
WeekdayViborg FolkebladMedian of its peers
Monday7.335.96
Tuesday7.175.92
Wednesday6.56.21
Thursday7.086.58
Friday66.96
Saturday6.085.17
Sunday5.925.13

What it posted

Show the figures as a table
Share of each format among posts by Viborg Folkeblad, and the median across its peers.
FormatViborg FolkebladIts peers, median
Photo77%37.4%
Video or reel2%18%
Album0%0%
Link6%45%
Text only16%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Viborg Folkeblad, 18:00 to midnight: 23%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, Viborg Folkeblad posted 88% of a weekday's posts. The median of its peers: 83%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Viborg Folkeblad's peers are 56 news publishers in the Nordics with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 56 peers, A to Z.

The peers

Its 56 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us