The posting benchmark
News brands in Germany on Facebook
Our count of public Facebook posts from 29 June 2026 to 20 September 2026 holds 78 news brands in Germany. Here they are side by side, each beside the median in Germany, then the median news brand's day, hours and formats.
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
At a glance
- Median posts a day
- 25.1
- Median engagement a day
- 1,138
- Median engagement per post
- 12
- Total engagement, 12 weeks to 20 September 2026
- at least 30.8 million
Engagement is reactions, comments and shares. Each median is across the news brands in Germany; the total adds up all of their posts.
Brand by brand
Every news brand in Germany, side by side
Each dot is one news brand in Germany, placed by the measure you choose, with the median and middle half across them. 29 June 2026 to 20 September 2026.
Our count
Posts a day on each news brand's Facebook Page.
- Median in Germany: 25.1 a day
- Middle half in Germany: 14.9 to 45
Point at a dot, or tab to the dots and use the arrow keys (they move A to Z), to see which news brand it is. Press Enter to open its page. The table below lists every one, A to Z.
Posts each day, news brand by news brand
Each faint line is one news brand. Point at a dot above, or pick one here, to pick out its line.
- Median in Germany
- Middle half in Germany
- Each news brand
Days above 200 posts are cut off at the edge of the chart.
Show the figures as a table
| Day | Median in Germany | Middle half in Germany |
|---|---|---|
| Monday 29 June | 21.5 | 11 to 36 |
| Tuesday 30 June | 22.5 | 12 to 38 |
| Wednesday 1 July | 23 | 12.3 to 42 |
| Thursday 2 July | 22.5 | 12.5 to 39.5 |
| Friday 3 July | 23.5 | 13 to 37.8 |
| Saturday 4 July | 18.5 | 9 to 27.5 |
| Sunday 5 July | 17.5 | 8.25 to 30 |
| Monday 6 July | 22.5 | 11.3 to 43 |
| Tuesday 7 July | 22 | 11.3 to 44 |
| Wednesday 8 July | 22.5 | 13.3 to 39.8 |
| Thursday 9 July | 25.5 | 12.3 to 43 |
| Friday 10 July | 23.5 | 12 to 42.3 |
| Saturday 11 July | 18 | 9.25 to 32.8 |
| Sunday 12 July | 18.5 | 10 to 30.5 |
| Monday 13 July | 24 | 12 to 42.5 |
| Tuesday 14 July | 24 | 11 to 41.8 |
| Wednesday 15 July | 22 | 11.5 to 40.8 |
| Thursday 16 July | 22 | 11 to 40.8 |
| Friday 17 July | 22 | 11.3 to 43.8 |
| Saturday 18 July | 15.5 | 8 to 30.8 |
| Sunday 19 July | 16.5 | 8 to 29.5 |
| Monday 20 July | 21 | 11 to 38.8 |
| Tuesday 21 July | 21 | 11.3 to 42.5 |
| Wednesday 22 July | 22 | 10.3 to 46.8 |
| Thursday 23 July | 23 | 10.3 to 36.8 |
| Friday 24 July | 22.5 | 10 to 42.3 |
| Saturday 25 July | 15.5 | 7 to 30 |
| Sunday 26 July | 17.5 | 7 to 34.8 |
| Monday 27 July | 23.5 | 12.3 to 46 |
| Tuesday 28 July | 26.5 | 14 to 45.5 |
| Wednesday 29 July | 25.5 | 13 to 52.5 |
| Thursday 30 July | 27 | 14.3 to 54.8 |
| Friday 31 July | 28 | 12.3 to 44.5 |
| Saturday 1 August | 21 | 9.25 to 35.8 |
| Sunday 2 August | 21 | 10 to 34 |
| Monday 3 August | 23 | 13 to 46.5 |
| Tuesday 4 August | 25 | 14 to 52 |
| Wednesday 5 August | 25 | 14 to 48.5 |
| Thursday 6 August | 25 | 15 to 48.8 |
| Friday 7 August | 26 | 14.3 to 45.5 |
| Saturday 8 August | 19.5 | 8.5 to 38.8 |
| Sunday 9 August | 20 | 11 to 34 |
| Monday 10 August | 25 | 13 to 47 |
| Tuesday 11 August | 25 | 14.5 to 50.8 |
| Wednesday 12 August | 27 | 16 to 51.5 |
| Thursday 13 August | 28 | 14.3 to 56.8 |
| Friday 14 August | 27 | 13 to 44.5 |
| Saturday 15 August | 19 | 8.25 to 35.5 |
| Sunday 16 August | 20.5 | 9.25 to 38.8 |
| Monday 17 August | 25.5 | 15 to 48 |
| Tuesday 18 August | 24.5 | 15.3 to 48.8 |
| Wednesday 19 August | 26.5 | 16 to 52.8 |
| Thursday 20 August | 26 | 15 to 50 |
| Friday 21 August | 24.5 | 13.3 to 52 |
| Saturday 22 August | 21.5 | 10.8 to 37.8 |
| Sunday 23 August | 22.5 | 11.3 to 37.8 |
| Monday 24 August | 24.5 | 12.3 to 47.8 |
| Tuesday 25 August | 24.5 | 16 to 52.5 |
| Wednesday 26 August | 25 | 15 to 53.3 |
| Thursday 27 August | 26 | 15.5 to 55.5 |
| Friday 28 August | 26.5 | 16.3 to 54.5 |
| Saturday 29 August | 19 | 9.25 to 40 |
| Sunday 30 August | 20.5 | 9 to 43 |
| Monday 31 August | 26.5 | 13 to 52.3 |
| Tuesday 1 September | 26 | 15.3 to 54.3 |
| Wednesday 2 September | 25 | 13.5 to 53.8 |
| Thursday 3 September | 25.5 | 13.3 to 59 |
| Friday 4 September | 26 | 14.3 to 56.8 |
| Saturday 5 September | 19.5 | 10 to 40.8 |
| Sunday 6 September | 18.5 | 10 to 42.3 |
| Monday 7 September | 26 | 15 to 58 |
| Tuesday 8 September | 25.5 | 16.3 to 52.8 |
| Wednesday 9 September | 25.5 | 15.3 to 50.8 |
| Thursday 10 September | 26 | 14.5 to 57.8 |
| Friday 11 September | 26 | 14 to 61.8 |
| Saturday 12 September | 20.5 | 9.25 to 38 |
| Sunday 13 September | 23.5 | 11 to 41 |
| Monday 14 September | 26 | 13 to 52.5 |
| Tuesday 15 September | 27 | 15.3 to 59 |
| Wednesday 16 September | 28 | 14.3 to 63.8 |
| Thursday 17 September | 27 | 15.3 to 62.5 |
| Friday 18 September | 28 | 14 to 52 |
| Saturday 19 September | 23.5 | 10.3 to 40.8 |
| Sunday 20 September | 23.5 | 12.3 to 45.8 |
The median news brand
The median news brand in Germany
Medians across the 78 news brands we compared in Germany, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are each news brand's local time.
Share of posts by local hour
Show the figures as a table
| Local hour | Median share |
|---|---|
| 00:00 | 0.3% |
| 01:00 | 0.1% |
| 02:00 | 0% |
| 03:00 | 0% |
| 04:00 | 0.1% |
| 05:00 | 0.5% |
| 06:00 | 3.5% |
| 07:00 | 5.1% |
| 08:00 | 6.1% |
| 09:00 | 6.1% |
| 10:00 | 6% |
| 11:00 | 6.4% |
| 12:00 | 6.4% |
| 13:00 | 6.7% |
| 14:00 | 6.8% |
| 15:00 | 6.6% |
| 16:00 | 6.7% |
| 17:00 | 6.6% |
| 18:00 | 6.8% |
| 19:00 | 6.5% |
| 20:00 | 6% |
| 21:00 | 4.2% |
| 22:00 | 1.9% |
| 23:00 | 0.6% |
Posts a day by weekday
Show the figures as a table
| Weekday | Median posts a day |
|---|---|
| Monday | 25.4 |
| Tuesday | 24.9 |
| Wednesday | 25 |
| Thursday | 25.4 |
| Friday | 26.1 |
| Saturday | 21.4 |
| Sunday | 22.4 |
What they posted
Show the figures as a table
| Format | Median in Germany |
|---|---|
| Photo | 6% |
| Video or reel | 2% |
| Album | 0% |
| Link | 92% |
| Text only | 0% |
| Other | 0% |
The news brands
Every news brand in Germany
Each news brand's own figures. Sort by any column, and choose which columns to show. Being counted says nothing about which tools a newsroom uses.
Columns
News brands in Germany, A to Z: their figures, 29 June 2026 to 20 September 2026. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
| Aachener Zeitung | Under 100k | 18.5 | 622 | 11 | 101 | 6% | 27% | 62% |
|---|---|---|---|---|---|---|---|---|
| all-in.de (Das Allgäu online) | Under 100k | 1.7 | 14 | 4 | 2.2 | 0% | 12% | 68% |
| Allgäuer Zeitung | Under 100k | 4.5 | 338 | 15 | 49 | 20.5% | 33% | 48% |
| Augsburger Allgemeine | 100k to 1m | 45.8 | 1,310 | 8 | 344 | 6% | 27% | 75% |
| B.Z. (Berlin) | 100k to 1m | 25.9 | 4,068 | 47 | 1,189 | 8% | 20% | 83% |
| Badische Zeitung | 100k to 1m | 11.4 | 525 | 7 | 138 | 11% | 28% | 30% |
| Berliner Morgenpost | 100k to 1m | 65 | 10,361 | 19 | 3,231 | 51% | 27% | 93% |
| bgland24.de | Under 100k | 40 | 368 | 1 | 64 | 9% | 34% | 76% |
| BILD | 1m to 10m | 145 | 89,268 | 115 | 25,555 | 6% | 21.3% | 72.4% |
| Braunschweiger Zeitung | Under 100k | 19.9 | 2,605 | 32 | 743 | 81% | 33% | 67% |
| Business Insider Deutschland | 100k to 1m | 6.9 | 795 | 3 | 191 | 33% | 15% | 36.9% |
| chiemgau24.de | Under 100k | 44.4 | 543 | 2 | 115 | 8% | 33% | 78% |
| Dattelner Morgenpost | Under 100k | 10.6 | 151 | 4 | 36 | 5% | 18% | 85% |
| Delmenhorster Kreisblatt | Under 100k | 15 | 374 | 8 | 88 | 15% | 32% | 78% |
| Der Tagesspiegel | 100k to 1m | 14.8 | 11,618 | 157 | 3,847 | over 99% | 27% | 82% |
| DerWesten | 100k to 1m | 16.9 | 6,243 | 69 | 2,394 | 81% | 32% | 71% |
| DIE RHEINPFALZ | 100k to 1m | 14.7 | 519 | 14 | 103 | 2% | 27% | 101% |
| Dorstener Zeitung | Under 100k | 7.2 | 142 | 11 | 32 | 0% | 14% | 90% |
| EXPRESS | 100k to 1m | 25.4 | 1,088 | 19 | 360 | 1% | 31% | 108% |
| Frankfurter Allgemeine Zeitung | 100k to 1m | 23 | 584 | 15 | 0.3 | 0% | 19% | 100% |
| Frankfurter Neue Presse | 100k to 1m | at least 82 | at least 4,682 | 7 | at least 1,601 | 81% | 28% | Not counted |
| Frankfurter Rundschau | 100k to 1m | at least 127 | at least 32,497 | 17 | at least 11,447 | 80% | 35% | Not counted |
| General-Anzeiger Bonn | 100k to 1m | 27.2 | 1,227 | 18 | 336 | 9% | 32% | 64% |
| Gmünder Tagespost | Under 100k | 17.1 | 125 | 3 | 0 | 15% | 27% | 57% |
| Halterner Zeitung | Under 100k | 6.3 | 89 | 6 | 19 | 2% | 10% | 83% |
| Hamburger Abendblatt | 100k to 1m | 53.3 | 4,337 | 11 | 1,292 | 41% | 28% | 71% |
| Handelsblatt | 100k to 1m | 10.5 | 680 | 25 | 271 | 5% | 24% | 75% |
| HAZ (Hannoversche Allgemeine Zeitung) | 100k to 1m | 24.8 | 1,791 | 20 | 468 | 10% | 23% | 83% |
| Hertener Allgemeine | Under 100k | 6.9 | 108 | 5 | 50 | 0% | 10% | 97% |
| HNA (Hessische/Niedersächsische Allgemeine) | 100k to 1m | at least 91 | at least 8,629 | 14 | at least 2,744 | 80% | 31% | Not counted |
| IKZ (Iserlohner Kreisanzeiger) | Under 100k | 8.5 | 466 | 32 | 85 | 45% | 14% | 57% |
| innsalzach24.de | Under 100k | 44.2 | 447 | 2 | 73 | 9% | 32% | 77% |
| Kieler Nachrichten | Under 100k | 25.7 | 2,019 | 15 | 437 | 6% | 17% | 86% |
| Kölner Stadt-Anzeiger | 100k to 1m | 26.2 | 617 | 9 | 132 | 1% | 22% | 90% |
| Kölnische Rundschau | Under 100k | 60 | 878 | 2 | 265 | 10% | 16% | 108% |
| Kreiszeitung (Syke) | Under 100k | 57.6 | 2,655 | 3 | 815 | 33% | 27% | 45% |
| Landeszeitung für die Lüneburger Heide (LZ) | Under 100k | 15.1 | 536 | 15 | 144 | 2% | 22% | 87% |
| Lübecker Nachrichten | 100k to 1m | 22.9 | 1,096 | 15 | 199 | 9% | 23% | 84% |
| LVZ (Leipziger Volkszeitung) | 100k to 1m | 26.9 | 2,459 | 16 | 582 | 11% | 22% | 73% |
| Main-Post | Under 100k | 4.8 | 310 | 12 | 79 | 17% | 26% | 86% |
| Marler Zeitung | Under 100k | 8.1 | 186 | 7 | 68 | 0% | 13% | 98% |
| Münchner Merkur | 100k to 1m | at least 149 | at least 18,116 | 11 | at least 6,183 | 82% | 32% | Not counted |
| Münsterland Zeitung | Under 100k | 6.4 | 115 | 6.5 | 16 | 6% | 14% | 112% |
| Nordkurier | 100k to 1m | 15.7 | 1,420 | 19 | 273 | 18% | 19% | 63% |
| Nordwest-Zeitung (NWZonline) | 100k to 1m | 19 | 1,840 | 19 | 550 | 34% | 27% | 69% |
| NOZ (Neue Osnabrücker Zeitung) | 100k to 1m | 21.1 | 1,734 | 18 | 321 | 36% | 27% | 75% |
| NRZ (Neue Ruhr Zeitung) | Under 100k | 30.2 | 805 | 1 | 200 | 66% | 23% | 67% |
| ntv | 1m to 10m | 39.1 | 16,400 | 160 | 6,043 | 3% | 18% | 101% |
| Offenbach-Post | Under 100k | 152 | 5,149 | 3 | 1,749 | 80% | 28% | 99% |
| Ostsee-Zeitung | 100k to 1m | 35.1 | 3,596 | 16 | 715 | 10% | 23% | 64% |
| OTZ (Ostthüringer Zeitung) | Under 100k | 18.1 | 1,461 | 13 | 391 | 60% | 38% | 61% |
| OVB Heimatzeitungen | Under 100k | 39.9 | 80 | 0 | 13 | 4% | 33% | 76% |
| Recklinghäuser Zeitung | Under 100k | 6.9 | 219 | 16 | 65 | under 1% | 23% | 83% |
| Rheinische Post (RP ONLINE) | 100k to 1m | 35.9 | 2,815 | 14 | 875 | 6% | 18% | 89% |
| RND RedaktionsNetzwerk Deutschland | 100k to 1m | 33.2 | 4,830 | 27 | 1,481 | 36.5% | 18% | 82% |
| rosenheim24.de | Under 100k | 45.2 | 847 | 2 | 190 | 10% | 34% | 71% |
| RTL News | 1m to 10m | 72.8 | 7,530 | 26 | 1,594 | 4% | 33% | 54% |
| Ruhr Nachrichten | Under 100k | 10.4 | 61 | 3 | 13 | 0% | 2% | 87% |
| RUHR24 | 100k to 1m | 25.3 | 647 | 5 | 119 | 3% | 24% | 87% |
| Saarbrücker Zeitung | Under 100k | 35.2 | 1,461 | 8 | 363 | 5% | 29% | 82% |
| Schwäbische Post | Under 100k | 21.5 | 227 | 4 | 0.1 | 33% | 30% | 67% |
| shz.de (sh:z) | 100k to 1m | 22.8 | 3,314 | 31 | 757 | 35% | 24% | 86% |
| Stuttgarter Nachrichten | 100k to 1m | 105 | 5,132 | 4 | 1,097 | 48% | 28% | 54% |
| Stuttgarter Zeitung | 100k to 1m | 131 | 5,488 | 3 | 1,299 | 38% | 32% | 51% |
| Süddeutsche Zeitung | 100k to 1m | 66.8 | 13,177 | 34 | 5,153 | 10% | 24% | 77% |
| SÜDKURIER | Under 100k | 8.9 | 430 | 7 | 67 | 17% | 20% | 38% |
| TAG24 | 100k to 1m | 68.5 | 540 | 2 | 145 | under 1% | 27% | 74% |
| Thüringer Allgemeine | Under 100k | 17.1 | 3,094 | 25 | 935 | 55% | 33% | 67% |
| TLZ (Thüringische Landeszeitung) | Under 100k | 17.5 | 2,315 | 6 | 850 | 50% | 31% | 70% |
| Trierischer Volksfreund | Under 100k | 9.9 | 561 | 15 | 103 | 16% | 31% | 78% |
| tz | 100k to 1m | 180 | 18,575 | 10 | 6,097 | 90% | 31% | 93% |
| WAZ (Westdeutsche Allgemeine Zeitung) | 100k to 1m | 95.9 | 5,502 | 5 | 1,538 | 82% | 31% | 46% |
| WELT | 1m to 10m | 43.8 | 33,766 | 340 | 10,374 | 17% | 24% | 64% |
| WESER-KURIER | Under 100k | 11.8 | 719 | 30 | 243 | 5% | 19% | 84% |
| Westfalenpost | Under 100k | 39.5 | 1,019 | 2 | 298 | 75% | 25% | 63% |
| Westfälischer Anzeiger | Under 100k | 17.1 | 1,180 | 23 | 265 | 25% | 24% | 63% |
| ZEIT ONLINE / DIE ZEIT | 1m to 10m | 73.2 | 4,871 | 19 | 2,052 | under 1% | 33% | 69% |
| ZVW (Waiblinger Kreiszeitung, Schorndorfer Nachrichten, Winnender Zeitung) | Under 100k | 19.3 | 247 | 6 | 43 | 1% | 4% | 65% |
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