The posting benchmark
Burlington Free Press on Facebook, beside its peers
How Burlington Free Press's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 101 peers: news publishers in the United States with 30k to 300k followers.
- Country
- United States
- Sub-region
- North America
- Region
- Americas
- Kind
- Publisher, digital-native or agency
- Followers
- 100k to 1m
Within United States
Burlington Free Press: 18.5 a day
Median in United States: at least 26.6 a day
That is 8.1 fewer a day than the median in United States.
Place the dots by
Burlington Free Press, United States
70thof 102
Rank among its peers, highest first, posts a day
Burlington Free Press posted 18.5 times a day to Facebook. The median of its 101 peers: 23.2.
Its first gap: a weekend day
14 more posts a weekend would reach its peers' median. What it would take
Peers: 101 news publishers in the United States with 30k to 300k followers, 12 weeks to 20 September 2026.
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
At a glance
Burlington Free Press beside 101 peers
| Measure | Figure | Rank among its peers, highest first | Median of its peers |
|---|---|---|---|
| Posts a day | 18.5 | 70th of 102 | 23.2 |
| Photos and video | 56% | 50th of 102 | 53% |
| Evening posts | 30% | 3rd of 36 | 24% |
| Weekend day | 44% | 33rd of 36 | 74% |
| Engagement per post | 3 | 76th of 102 | 7 |
| Engagement a day | 1,745 | 44th of 102 | 1,485 |
| Engagement per 1,000 followers | 0.027 | 81st of 102 | 0.065 |
| Comments per post | 14 | 59th of 102 | 16 |
| Comments a day | 255 | 58th of 102 | 349 |
What it would take
What would reaching the median of its peers take?
Burlington Free Press's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.
14more posts a weekend
6 on Saturday and 8 on Sunday, to bring each to the median of its peers
On a weekend day, Burlington Free Press posts 44% of a weekday's posts. The median of its peers: 74%.
Arithmetic on the figures above, rounded up. It isn't a forecast.
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
- Burlington Free Press
- The rest of the way to the median
- A weekend day at its peers' median share of its own weekdays
- Auto-pilot's starting hours
Show as a table
| Burlington Free Press | A weekend day at its peers' median share of its own weekdays | The rest of the way to the median | |
|---|---|---|---|
| Monday | 20 | 0 | |
| Tuesday | 22.3 | 0 | |
| Wednesday | 22.5 | 0 | |
| Thursday | 22.3 | 0 | |
| Friday | 22.8 | 0 | |
| Saturday | 10.9 | 16.3 | 6 |
| Sunday | 8.4 | 16.3 | 8 |
The other measures, in posts
Posts a day
18.5 now; the median of its peers 23.2
4.7 more a day, 33 a week- At or above the median of its peers on photos and video and evening posts.
Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.
Posting
Posts from your own stories, in the hours you choose
Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.
Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.
Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.
Publishing · The Port Arden Post
FICTIONAL NEWSROOM
Sat 10 Oct
- 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
- 07:30Semifinal tickets: what Gulls fans need to know
- 07:45Greyport Gulls name unchanged side for Saturday's semifinal
Comments
The comments that come with them
Burlington Free Press's posts drew 255 comments a day. The median of its peers: 349.
Posts you publish through Sence go out to a comment section Sence is already watching.
When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.
Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.
Contact usSence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.
Head to head
Put it beside up to three news brands
Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Burlington Free Press's.
Type its name, then choose it.
Or one of its peers in its own country
Day by day
How Burlington Free Press posted, beside its peers
Posts each day
- Burlington Free Press
- Median of its peers
- Middle half of its peers' posts a day
Show the figures as a table
| Day | Burlington Free Press | Median of its peers |
|---|---|---|
| Monday 29 June | 16 | 22 |
| Tuesday 30 June | 19 | 21 |
| Wednesday 1 July | 21 | 24 |
| Thursday 2 July | 20 | 23 |
| Friday 3 July | 23 | 24 |
| Saturday 4 July | 13 | 19 |
| Sunday 5 July | 6 | 17 |
| Monday 6 July | 17 | 19 |
| Tuesday 7 July | 22 | 24 |
| Wednesday 8 July | 23 | 24 |
| Thursday 9 July | 23 | 25 |
| Friday 10 July | 22 | 23 |
| Saturday 11 July | 15 | 22 |
| Sunday 12 July | 11 | 20 |
| Monday 13 July | 19 | 23 |
| Tuesday 14 July | 24 | 24 |
| Wednesday 15 July | 23 | 25 |
| Thursday 16 July | 24 | 24 |
| Friday 17 July | 23 | 24 |
| Saturday 18 July | 14 | 22 |
| Sunday 19 July | 10 | 19 |
| Monday 20 July | 19 | 22 |
| Tuesday 21 July | 20 | 23 |
| Wednesday 22 July | 22 | 23 |
| Thursday 23 July | 22 | 25 |
| Friday 24 July | 24 | 25 |
| Saturday 25 July | 15 | 20 |
| Sunday 26 July | 9 | 16 |
| Monday 27 July | 15 | 21 |
| Tuesday 28 July | 23 | 24 |
| Wednesday 29 July | 23 | 25 |
| Thursday 30 July | 23 | 24 |
| Friday 31 July | 22 | 23 |
| Saturday 1 August | 14 | 20 |
| Sunday 2 August | 11 | 18 |
| Monday 3 August | 16 | 23 |
| Tuesday 4 August | 25 | 24 |
| Wednesday 5 August | 22 | 24 |
| Thursday 6 August | 23 | 25 |
| Friday 7 August | 23 | 24 |
| Saturday 8 August | 14 | 22 |
| Sunday 9 August | 12 | 18 |
| Monday 10 August | 16 | 22 |
| Tuesday 11 August | 23 | 24 |
| Wednesday 12 August | 23 | 28 |
| Thursday 13 August | 22 | 26 |
| Friday 14 August | 22 | 24 |
| Saturday 15 August | 14 | 23 |
| Sunday 16 August | 8 | 18 |
| Monday 17 August | 16 | 24 |
| Tuesday 18 August | 21 | 23 |
| Wednesday 19 August | 21 | 26 |
| Thursday 20 August | 22 | 27 |
| Friday 21 August | 23 | 23 |
| Saturday 22 August | 14 | 23 |
| Sunday 23 August | 8 | 16 |
| Monday 24 August | 15 | 25 |
| Tuesday 25 August | 22 | 25 |
| Wednesday 26 August | 23 | 25 |
| Thursday 27 August | 21 | 27 |
| Friday 28 August | 22 | 25 |
| Saturday 29 August | 15 | 23 |
| Sunday 30 August | 8 | 17 |
| Monday 31 August | 17 | 21 |
| Tuesday 1 September | 22 | 24 |
| Wednesday 2 September | 24 | 26 |
| Thursday 3 September | 23 | 25 |
| Friday 4 September | 22 | 26 |
| Saturday 5 September | 17 | 23 |
| Sunday 6 September | 12 | 20 |
| Monday 7 September | 7 | 18 |
| Tuesday 8 September | 17 | 22 |
| Wednesday 9 September | 22 | 26 |
| Thursday 10 September | 23 | 27 |
| Friday 11 September | 23 | 27 |
| Saturday 12 September | 14 | 24 |
| Sunday 13 September | 9 | 20 |
| Monday 14 September | 16 | 22 |
| Tuesday 15 September | 24 | 26 |
| Wednesday 16 September | 23 | 28 |
| Thursday 17 September | 22 | 26 |
| Friday 18 September | 23 | 28 |
| Saturday 19 September | 15 | 25 |
| Sunday 20 September | 11 | 24 |
Share of posts by local hour
Show the figures as a table
| Local hour | Burlington Free Press | Median of its peers |
|---|---|---|
| 00:00 | 0% | 0.8% |
| 01:00 | 4.1% | 1% |
| 02:00 | 0.1% | 0.3% |
| 03:00 | 3.5% | 0.4% |
| 04:00 | 0.2% | 0.1% |
| 05:00 | 4.4% | 3.8% |
| 06:00 | 4% | 5.1% |
| 07:00 | 4.1% | 5.8% |
| 08:00 | 3.7% | 5.8% |
| 09:00 | 5.7% | 6% |
| 10:00 | 3.9% | 6% |
| 11:00 | 8.4% | 6.1% |
| 12:00 | 4.1% | 4.8% |
| 13:00 | 5.3% | 6.2% |
| 14:00 | 3.9% | 5.7% |
| 15:00 | 5.5% | 5.7% |
| 16:00 | 4.1% | 5.6% |
| 17:00 | 5.2% | 5.6% |
| 18:00 | 4% | 5.3% |
| 19:00 | 5.3% | 5% |
| 20:00 | 8.4% | 4.7% |
| 21:00 | 4.1% | 4.4% |
| 22:00 | 4.1% | 3.9% |
| 23:00 | 3.9% | 1.9% |
Posts a day by weekday
Show the figures as a table
| Weekday | Burlington Free Press | Median of its peers |
|---|---|---|
| Monday | 20 | 24 |
| Tuesday | 22.3 | 25.2 |
| Wednesday | 22.5 | 26 |
| Thursday | 22.3 | 25.9 |
| Friday | 22.8 | 25.4 |
| Saturday | 10.9 | 20.8 |
| Sunday | 8.42 | 16.9 |
What it posted
Show the figures as a table
| Format | Burlington Free Press | Its peers, median |
|---|---|---|
| Photo | 38% | 50% |
| Video or reel | 17% | 2% |
| Album | 0% | 0% |
| Link | 44% | 48% |
| Text only | 0% | 0% |
| Other | 0% | 0% |
The detail
When it posts, and who it's compared with
When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
- Burlington Free Press, 18:00 to midnight: 30%
- Median of its peers, 18:00 to midnight: 24%
- On a weekend day, Burlington Free Press posted 44% of a weekday's posts. The median of its peers: 74%.
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Who is it compared with?Where each of its peers is based, and every one of them by name.
Burlington Free Press's peers are 101 news publishers in the United States with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 101 peers, A to Z.
The peers
Its 101 peers, A to Z
- Arizona Daily StarUnited States
- Arkansas Democrat-GazetteUnited States
- Asbury Park PressUnited States
- Asheville Citizen-TimesUnited States
- Barron'sUnited States
- Battle Creek EnquirerUnited States
- Beaumont EnterpriseUnited States
- Boston HeraldUnited States
- Brainerd DispatchUnited States
- Chattanooga Times Free PressUnited States
- Connect SavannahUnited States
- Connecticut PostUnited States
- CT InsiderUnited States
- Daily BreezeUnited States
- Daily CameraUnited States
- Daily PressUnited States
- Dayton Daily NewsUnited States
- Delaware County Daily TimesUnited States
- Duluth News TribuneUnited States
- East Bay TimesUnited States
- Forsyth County NewsUnited States
- Fort Worth Star-TelegramUnited States
- Grand Forks HeraldUnited States
- Green Bay Press-GazetteUnited States
- Greensboro News & RecordUnited States
- Hartford CourantUnited States
- Idaho StatesmanUnited States
- InForum / The Forum of Fargo-MoorheadUnited States
- Inland Valley Daily BulletinUnited States
- Journal-NewsUnited States
- Lansing State JournalUnited States
- lehighvalleylive.comUnited States
- Lexington Herald-LeaderUnited States
- Lincoln Journal StarUnited States
- Livingston DailyUnited States
- Long Beach Press-TelegramUnited States
- Los Angeles Daily NewsUnited States
- Naples Daily NewsUnited States
- New Haven RegisterUnited States
- Northwest Arkansas Democrat-GazetteUnited States
- Omaha World-HeraldUnited States
- Orange County RegisterUnited States
- Orlando SentinelUnited States
- Pasadena Star-NewsUnited States
- Pensacola News JournalUnited States
- Post BulletinUnited States
- Reno Gazette JournalUnited States
- Richmond Times-DispatchUnited States
- San Gabriel Valley TribuneUnited States
- Santa Cruz SentinelUnited States
- South Florida Sun SentinelUnited States
- Springfield News-LeaderUnited States
- Springfield News-SunUnited States
- St. Paul Pioneer PressUnited States
- Stamford AdvocateUnited States
- Staten Island Advance / SILive.comUnited States
- Tallahassee DemocratUnited States
- Texarkana GazetteUnited States
- The Buffalo NewsUnited States
- The Charlotte ObserverUnited States
- The Cincinnati EnquirerUnited States
- The ColumbianUnited States
- The Courier-JournalUnited States
- The Daily AdvertiserUnited States
- The Des Moines RegisterUnited States
- The Desert SunUnited States
- The Fresno BeeUnited States
- The Greenville NewsUnited States
- The Holland SentinelUnited States
- The Journal News / lohudUnited States
- The LedgerUnited States
- The Lowell SunUnited States
- The Macomb DailyUnited States
- The Mercury NewsUnited States
- The Monroe NewsUnited States
- The Morning CallUnited States
- The News & ObserverUnited States
- The News-TimesUnited States
- The Oakland PressUnited States
- The Post-CrescentUnited States
- The Press DemocratUnited States
- The Press-EnterpriseUnited States
- The Providence JournalUnited States
- The Reporter (Fond du Lac)United States
- The Roanoke TimesUnited States
- The Sacramento BeeUnited States
- The San Diego Union-TribuneUnited States
- The Sentinel-RecordUnited States
- The Sheboygan PressUnited States
- The Spokesman-ReviewUnited States
- The StateUnited States
- The Sun (San Bernardino)United States
- The Virginian-PilotUnited States
- Times Herald (Port Huron)United States
- Times UnionUnited States
- TribLIVE / Pittsburgh Tribune-ReviewUnited States
- Tulsa WorldUnited States
- Whittier Daily NewsUnited States
- Winston-Salem JournalUnited States
- Wisconsin State JournalUnited States
- Yakima Herald-RepublicUnited States
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