Skip to content

The posting benchmark

Burlington Free Press on Facebook, beside its peers

How Burlington Free Press's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 101 peers: news publishers in the United States with 30k to 300k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

Burlington Free Press: 18.5 a day

Median in United States: at least 26.6 a day

That is 8.1 fewer a day than the median in United States.

Place the dots by

Posts a day70th/102Photos and video50th/102Evening posts3rd/36Weekend day33rd/36
Engagement per post76th/102Engagement a day44th/102Per 1,000 followers81st/102Comments per post59th/102Comments a day58th/102

Burlington Free Press, United States

70thof 102

Rank among its peers, highest first, posts a day

Burlington Free Press posted 18.5 times a day to Facebook. The median of its 101 peers: 23.2.

Its first gap: a weekend day

14 more posts a weekend would reach its peers' median. What it would take

Peers: 101 news publishers in the United States with 30k to 300k followers, 12 weeks to 20 September 2026.

See all nine measures

Burlington Free Press's 101 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Burlington Free Press beside 101 peers

Burlington Free Press and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day18.570th of 10223.2
Photos and video56%50th of 10253%
Evening posts30%3rd of 3624%
Weekend day44%33rd of 3674%
Engagement per post376th of 1027
Engagement a day1,74544th of 1021,485
Engagement per 1,000 followers0.02781st of 1020.065
Comments per post1459th of 10216
Comments a day25558th of 102349

What it would take

What would reaching the median of its peers take?

Burlington Free Press's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

14more posts a weekend

6 on Saturday and 8 on Sunday, to bring each to the median of its peers

On a weekend day, Burlington Free Press posts 44% of a weekday's posts. The median of its peers: 74%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • Burlington Free Press
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
Burlington Free PressA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday200
Tuesday22.30
Wednesday22.50
Thursday22.30
Friday22.80
Saturday10.916.36
Sunday8.416.38

The other measures, in posts

  • Posts a day

    18.5 now; the median of its peers 23.2

    4.7 more a day, 33 a week
  • At or above the median of its peers on photos and video and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Burlington Free Press's posts drew 255 comments a day. The median of its peers: 349.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Burlington Free Press's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Burlington Free Press posted, beside its peers

Its own posts beside its 101 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Burlington Free Press
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Burlington Free Press, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBurlington Free PressMedian of its peers
Monday 29 June1622
Tuesday 30 June1921
Wednesday 1 July2124
Thursday 2 July2023
Friday 3 July2324
Saturday 4 July1319
Sunday 5 July617
Monday 6 July1719
Tuesday 7 July2224
Wednesday 8 July2324
Thursday 9 July2325
Friday 10 July2223
Saturday 11 July1522
Sunday 12 July1120
Monday 13 July1923
Tuesday 14 July2424
Wednesday 15 July2325
Thursday 16 July2424
Friday 17 July2324
Saturday 18 July1422
Sunday 19 July1019
Monday 20 July1922
Tuesday 21 July2023
Wednesday 22 July2223
Thursday 23 July2225
Friday 24 July2425
Saturday 25 July1520
Sunday 26 July916
Monday 27 July1521
Tuesday 28 July2324
Wednesday 29 July2325
Thursday 30 July2324
Friday 31 July2223
Saturday 1 August1420
Sunday 2 August1118
Monday 3 August1623
Tuesday 4 August2524
Wednesday 5 August2224
Thursday 6 August2325
Friday 7 August2324
Saturday 8 August1422
Sunday 9 August1218
Monday 10 August1622
Tuesday 11 August2324
Wednesday 12 August2328
Thursday 13 August2226
Friday 14 August2224
Saturday 15 August1423
Sunday 16 August818
Monday 17 August1624
Tuesday 18 August2123
Wednesday 19 August2126
Thursday 20 August2227
Friday 21 August2323
Saturday 22 August1423
Sunday 23 August816
Monday 24 August1525
Tuesday 25 August2225
Wednesday 26 August2325
Thursday 27 August2127
Friday 28 August2225
Saturday 29 August1523
Sunday 30 August817
Monday 31 August1721
Tuesday 1 September2224
Wednesday 2 September2426
Thursday 3 September2325
Friday 4 September2226
Saturday 5 September1723
Sunday 6 September1220
Monday 7 September718
Tuesday 8 September1722
Wednesday 9 September2226
Thursday 10 September2327
Friday 11 September2327
Saturday 12 September1424
Sunday 13 September920
Monday 14 September1622
Tuesday 15 September2426
Wednesday 16 September2328
Thursday 17 September2226
Friday 18 September2328
Saturday 19 September1525
Sunday 20 September1124

Share of posts by local hour

Show the figures as a table
Share of posts by Burlington Free Press in each local hour, beside the median of its peers.
Local hourBurlington Free PressMedian of its peers
00:000%0.8%
01:004.1%1%
02:000.1%0.3%
03:003.5%0.4%
04:000.2%0.1%
05:004.4%3.8%
06:004%5.1%
07:004.1%5.8%
08:003.7%5.8%
09:005.7%6%
10:003.9%6%
11:008.4%6.1%
12:004.1%4.8%
13:005.3%6.2%
14:003.9%5.7%
15:005.5%5.7%
16:004.1%5.6%
17:005.2%5.6%
18:004%5.3%
19:005.3%5%
20:008.4%4.7%
21:004.1%4.4%
22:004.1%3.9%
23:003.9%1.9%

Posts a day by weekday

Show the figures as a table
Posts a day by Burlington Free Press on each local weekday, beside the median of its peers.
WeekdayBurlington Free PressMedian of its peers
Monday2024
Tuesday22.325.2
Wednesday22.526
Thursday22.325.9
Friday22.825.4
Saturday10.920.8
Sunday8.4216.9

What it posted

Show the figures as a table
Share of each format among posts by Burlington Free Press, and the median across its peers.
FormatBurlington Free PressIts peers, median
Photo38%50%
Video or reel17%2%
Album0%0%
Link44%48%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Burlington Free Press, 18:00 to midnight: 30%
  • Median of its peers, 18:00 to midnight: 24%
  • On a weekend day, Burlington Free Press posted 44% of a weekday's posts. The median of its peers: 74%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Burlington Free Press's peers are 101 news publishers in the United States with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 101 peers, A to Z.

The peers

Its 101 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us