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The posting benchmark

The Daily Advertiser on Facebook, beside its peers

How The Daily Advertiser's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 101 peers: news publishers in the United States with 30k to 300k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

The Daily Advertiser: 15.8 a day

Median in United States: at least 26.6 a day

That is 10.8 fewer a day than the median in United States.

Place the dots by

Posts a day75th/102Photos and video69th/102Evening posts4th/36Weekend day34th/36
Engagement per post88th/102Engagement a day88th/102Per 1,000 followers93rd/102Comments per post88th/102Comments a day91st/102

The Daily Advertiser, United States

75thof 102

Rank among its peers, highest first, posts a day

The Daily Advertiser posted 15.8 times a day to Facebook, 32% less than the median of 101 news publishers in the United States with 30k to 300k followers, 29 June to 20 September 2026.

Its first gap: a weekend day

14 more posts a weekend would reach its peers' median. What it would take

See all nine measures

The Daily Advertiser's 101 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Daily Advertiser beside 101 peers

The Daily Advertiser and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day15.875th of 10223.2
Photos and video36%69th of 10254%
Evening posts30%4th of 3624%
Weekend day40%34th of 3674%
Engagement per post188th of 1027
Engagement a day19688th of 1021,488
Engagement per 1,000 followers0.009593rd of 1020.065
Comments per post2.188th of 10216
Comments a day3391st of 102349

What it would take

What would reaching the median of its peers take?

The Daily Advertiser's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

14more posts a weekend

6 on Saturday and 8 on Sunday, to bring each to the median of its peers

On a weekend day, The Daily Advertiser posts 40% of a weekday's posts. The median of its peers: 74%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • The Daily Advertiser
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
The Daily AdvertiserA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday19.30
Tuesday18.70
Wednesday19.20
Thursday19.10
Friday19.30
Saturday8.514.26
Sunday6.814.28

The other measures, in posts

  • Posts a day

    15.8 now; the median of its peers 23.2

    7.4 more a day, 52 a week
  • Photos and video

    36% of its posts; the median of its peers 54%

    20 more of its 111 posts a week as photos or video: 40 now, 60 at the median
  • At or above the median of its peers on evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Daily Advertiser's Facebook posts drew 33 comments a day, 90% less than the median of 101 news publishers in the United States with 30k to 300k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Daily Advertiser's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Daily Advertiser posted, beside its peers

Its own posts beside its 101 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Daily Advertiser
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Daily Advertiser, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Daily AdvertiserMedian of its peers
Monday 29 June1622
Tuesday 30 June1921
Wednesday 1 July1924
Thursday 2 July1923
Friday 3 July1924
Saturday 4 July1019
Sunday 5 July617
Monday 6 July1719
Tuesday 7 July1924
Wednesday 8 July1824
Thursday 9 July1925
Friday 10 July1923
Saturday 11 July1022
Sunday 12 July920
Monday 13 July1523
Tuesday 14 July1924
Wednesday 15 July1925
Thursday 16 July2024
Friday 17 July2024
Saturday 18 July1022
Sunday 19 July519
Monday 20 July1522
Tuesday 21 July1823
Wednesday 22 July1923
Thursday 23 July1925
Friday 24 July2025
Saturday 25 July1020
Sunday 26 July516
Monday 27 July1321
Tuesday 28 July1824
Wednesday 29 July1925
Thursday 30 July1924
Friday 31 July1923
Saturday 1 August1020
Sunday 2 August618
Monday 3 August1523
Tuesday 4 August1924
Wednesday 5 August1924
Thursday 6 August1925
Friday 7 August1924
Saturday 8 August1022
Sunday 9 August618
Monday 10 August1422
Tuesday 11 August1824
Wednesday 12 August1928
Thursday 13 August1926
Friday 14 August1924
Saturday 15 August1023
Sunday 16 August618
Monday 17 August1524
Tuesday 18 August1823
Wednesday 19 August1926
Thursday 20 August1927
Friday 21 August1923
Saturday 22 August1023
Sunday 23 August716
Monday 24 August1525
Tuesday 25 August2025
Wednesday 26 August1925
Thursday 27 August1727
Friday 28 August1925
Saturday 29 August1323
Sunday 30 August617
Monday 31 August1621
Tuesday 1 September1824
Wednesday 2 September1926
Thursday 3 September2125
Friday 4 September1926
Saturday 5 September1523
Sunday 6 September1420
Monday 7 September1518
Tuesday 8 September1922
Wednesday 9 September2226
Thursday 10 September2027
Friday 11 September2027
Saturday 12 September1624
Sunday 13 September1020
Monday 14 September1522
Tuesday 15 September1926
Wednesday 16 September1928
Thursday 17 September1926
Friday 18 September1828
Saturday 19 September1525
Sunday 20 September1424

Share of posts by local hour

Show the figures as a table
Share of posts by The Daily Advertiser in each local hour, beside the median of its peers.
Local hourThe Daily AdvertiserMedian of its peers
00:000.1%0.7%
01:000%1.2%
02:000%0.3%
03:000%0.6%
04:000%0.1%
05:004.3%3.7%
06:005.1%5.1%
07:005.1%5.8%
08:004.9%5.8%
09:006.8%6%
10:004.4%6%
11:006.4%6.1%
12:004.5%4.8%
13:006.6%6.2%
14:004.6%5.7%
15:006.3%5.7%
16:004.6%5.6%
17:006.6%5.6%
18:004.7%5.2%
19:006.3%5%
20:004.7%4.7%
21:004.7%4.4%
22:004.8%3.8%
23:004.5%1.9%

Posts a day by weekday

Show the figures as a table
Posts a day by The Daily Advertiser on each local weekday, beside the median of its peers.
WeekdayThe Daily AdvertiserMedian of its peers
Monday19.324
Tuesday18.725.2
Wednesday19.226
Thursday19.125.9
Friday19.325.4
Saturday8.520.8
Sunday6.7516.9

What it posted

Show the figures as a table
Share of each format among posts by The Daily Advertiser, and the median across its peers.
FormatThe Daily AdvertiserIts peers, median
Photo36%51%
Video or reel1%2%
Album0%0%
Link64%47%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Daily Advertiser, 18:00 to midnight: 30%
  • Median of its peers, 18:00 to midnight: 24%
  • On a weekend day, The Daily Advertiser posted 40% of a weekday's posts. The median of its peers: 74%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Daily Advertiser's peers are 101 news publishers in the United States with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 101 peers, A to Z.

The peers

Its 101 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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