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The posting benchmark

The Desert Sun on Facebook, beside its peers

How The Desert Sun's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 101 peers: news publishers in the United States with 30k to 300k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

The Desert Sun: 20.2 a day

Median in United States: at least 26.6 a day

That is 6.4 fewer a day than the median in United States.

Place the dots by

Posts a day65th/102Photos and video27th/102Evening postsWeekend day
Engagement per post32nd/102Engagement a day57th/102Per 1,000 followers35th/102Comments per post57th/102Comments a day55th/102

The Desert Sun, United States

65thof 102

Rank among its peers, highest first, posts a day

The Desert Sun posted 20.2 times a day to Facebook. The median of its 101 peers: 23.2.

Its first gap: posts a day

3 more posts a day would reach its peers' median. What it would take

Peers: 101 news publishers in the United States with 30k to 300k followers, 12 weeks to 20 September 2026.

See all nine measures

The Desert Sun's 101 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Desert Sun beside 101 peers

The Desert Sun and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day20.265th of 10223.2
Photos and video81%27th of 10253%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank74%
Engagement per post1132nd of 1027
Engagement a day1,37057th of 1021,488
Engagement per 1,000 followers0.09235th of 1020.064
Comments per post1457th of 10216
Comments a day29255th of 102349

What it would take

What would reaching the median of its peers take?

3more posts a day

21 a week, to reach the median of its peers: 23.2 a day, against 20.2 now

Arithmetic on the figures above. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Desert Sun's posts drew 292 comments a day. The median of its peers: 349.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Desert Sun's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Desert Sun posted, beside its peers

Its own posts beside its 101 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Desert Sun
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Desert Sun, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Desert SunMedian of its peers
Monday 29 June1822
Tuesday 30 June1721
Wednesday 1 July1924
Thursday 2 July1923
Friday 3 July2423
Saturday 4 July1919
Sunday 5 July2017
Monday 6 July1919
Tuesday 7 July2224
Wednesday 8 July2424
Thursday 9 July2125
Friday 10 July2023
Saturday 11 July2222
Sunday 12 July2220
Monday 13 July1623
Tuesday 14 July2224
Wednesday 15 July2225
Thursday 16 July2024
Friday 17 July2024
Saturday 18 July2222
Sunday 19 July1919
Monday 20 July2122
Tuesday 21 July2023
Wednesday 22 July2223
Thursday 23 July2025
Friday 24 July2325
Saturday 25 July2220
Sunday 26 July1916
Monday 27 July1421
Tuesday 28 July2224
Wednesday 29 July2425
Thursday 30 July2124
Friday 31 July2123
Saturday 1 August2020
Sunday 2 August1718
Monday 3 August1923
Tuesday 4 August1924
Wednesday 5 August2124
Thursday 6 August2225
Friday 7 August2124
Saturday 8 August2222
Sunday 9 August1817
Monday 10 August1822
Tuesday 11 August2224
Wednesday 12 August2228
Thursday 13 August2026
Friday 14 August2324
Saturday 15 August2423
Sunday 16 August1917
Monday 17 August1824
Tuesday 18 August1923
Wednesday 19 August1926
Thursday 20 August2127
Friday 21 August2023
Saturday 22 August2223
Sunday 23 August1816
Monday 24 August1825
Tuesday 25 August1925
Wednesday 26 August2125
Thursday 27 August2027
Friday 28 August1825
Saturday 29 August2223
Sunday 30 August1817
Monday 31 August1821
Tuesday 1 September2024
Wednesday 2 September2226
Thursday 3 September2125
Friday 4 September1926
Saturday 5 September2223
Sunday 6 September1920
Monday 7 September1118
Tuesday 8 September1522
Wednesday 9 September2226
Thursday 10 September2027
Friday 11 September2027
Saturday 12 September2224
Sunday 13 September1920
Monday 14 September1822
Tuesday 15 September2226
Wednesday 16 September2228
Thursday 17 September2226
Friday 18 September2328
Saturday 19 September2225
Sunday 20 September2124

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Desert Sun, and the median across its peers.
FormatThe Desert SunIts peers, median
Photo64%50%
Video or reel16%2%
Album1%0%
Link19%48%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Desert Sun's peers are 101 news publishers in the United States with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 101 peers, A to Z.

The peers

Its 101 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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