The posting benchmark
News brands in Africa on Facebook
Our count of public Facebook posts from 29 June 2026 to 20 September 2026 holds 55 news brands in Africa, from 12 countries. Here are its countries and news brands side by side, each beside the median in Africa.
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
At a glance
- Median posts a day
- 25.5
- Median engagement a day
- 6,375
- Median engagement per post
- 46
- Total engagement, 12 weeks to 20 September 2026
- 119 million
Engagement is reactions, comments and shares. Each median is across the news brands in Africa; the total adds up all of their posts.
The map
How often news brands post in Africa, country by country
Median posts a day across the news brands we compared in each country, 29 June 2026 to 20 September 2026. A country shows a median only where we compared at least five Facebook Pages from at least three owners, none owning more than half. The shades run across Africa's own range, from its lowest country median to its highest.
Median posts a day
- Under 21
- 21 to 25
- 25 to 29
- 29 to 34
- 34 or more
- Compared, no median printed
- Not in the comparison
Point at a country, or tab to it, to read its median; choose it to open its page.
Show the figures as a table
| Country | Median posts a day | News brands |
|---|---|---|
| Cameroon | Compared, no median printed | 1 |
| Côte d'Ivoire | Compared, no median printed | 1 |
| Ethiopia | Compared, no median printed | 1 |
| Ghana | Compared, no median printed | 2 |
| Kenya | 35.1 | 17 |
| Nigeria | 39.9 | 5 |
| Senegal | Compared, no median printed | 1 |
| South Africa | 18.3 | 20 |
| Tanzania | Compared, no median printed | 1 |
| Uganda | Compared, no median printed | 3 |
| Zambia | Compared, no median printed | 1 |
| Zimbabwe | Compared, no median printed | 2 |
Each country, week by week
Median posts a week across each country's news brands, A to Z, all on one scale.
Places
Countries in Africa
| Country | News brands | Median posts a day |
|---|---|---|
| Cameroon | 1 | No median |
| Côte d'Ivoire | 1 | No median |
| Ethiopia | 1 | No median |
| Ghana | 2 | No median |
| Kenya | 17 | 35.1 |
| Nigeria | 5 | 16.2 |
| Senegal | 1 | No median |
| South Africa | 20 | 16.4 |
| Tanzania | 1 | No median |
| Uganda | 3 | No median |
| Zambia | 1 | No median |
| Zimbabwe | 2 | No median |
Median posts a day across the news brands of each place in Africa, A to Z, 29 June 2026 to 20 September 2026. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Brand by brand
Every news brand in Africa, side by side
Each dot is one news brand in Africa, placed by the measure you choose, with the median and middle half across them. 29 June 2026 to 20 September 2026.
Our count
Posts a day on each news brand's Facebook Page.
- Median in Africa: 25.5 a day
- Middle half in Africa: 13.9 to 48.2
Point at a dot, or tab to the dots and use the arrow keys (they move A to Z), to see which news brand it is. Press Enter to open its page. The table below lists every one, A to Z.
The news brands
Every news brand in Africa
Each news brand's own figures. Sort by any column, and choose which columns to show. Being counted says nothing about which tools a newsroom uses.
Columns
News brands in Africa, A to Z: their figures, 29 June 2026 to 20 September 2026. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
| Addis Fortune | Ethiopia | 100k to 1m | 11.9 | 471 | 9 | 25 | 98% | 10% | 65% |
|---|---|---|---|---|---|---|---|---|---|
| Africa Uncensored | Kenya | Under 100k | 2.1 | 306 | 14 | 25 | 96% | 45% | 68% |
| BBC News Afaan Oromoo | Kenya | 1m to 10m | 32.5 | 75,075 | 1,387 | 2,128 | 80% | 28% | 90% |
| BBC News Amharic | Kenya | 1m to 10m | 26.9 | 12,993 | 254 | 640 | 53% | 25% | 90% |
| BBC News Gahuza | Kenya | 100k to 1m | 18 | 8,307 | 204 | 538 | 86% | 32% | 49% |
| BBC News Somali | Kenya | 1m to 10m | 35.1 | 25,047 | 149 | 748 | 98% | 24% | 65% |
| BBC News Swahili | Kenya | 1m to 10m | 38.4 | 63,816 | 706 | 5,341 | 95% | 24% | 63% |
| BBC News Tigrinya | Kenya | 100k to 1m | 16 | 4,019 | 54 | 176 | 59% | 25% | 85% |
| Beeld | South Africa | 100k to 1m | 13.7 | 3,838 | 62 | 610 | 41% | 26% | 48% |
| Briefly News | South Africa | 1m to 10m | 121 | 70,856 | 129 | 12,949 | 94% | 25% | 36% |
| Business Daily Africa | Kenya | 100k to 1m | 63.2 | 332 | 2 | 22 | 22% | 20% | 53% |
| Business Day | South Africa | 100k to 1m | 16.4 | 2,308 | 14 | 666 | 52% | 9% | 75% |
| BusinessDay (Nigeria) | Nigeria | 100k to 1m | 39.9 | 3,071 | 15 | 440 | 98% | 22% | 44% |
| Citizen TV Kenya / Citizen Digital | Kenya | 1m to 10m | 167 | 148,010 | 200 | 19,294 | 69% | 34% | 60% |
| CRTV | Cameroon | 1m to 10m | 37.6 | 12,014 | 46 | 833 | over 99% | 38% | 85% |
| Daily Dispatch | South Africa | 100k to 1m | 15.4 | 2,646 | 10 | 643 | 25% | 23% | 52% |
| Daily Maverick | South Africa | 100k to 1m | 27.1 | 4,976 | 31 | 1,255 | 88% | 14% | 29% |
| Daily Monitor | Uganda | 1m to 10m | 32.1 | 6,235 | 49 | 920 | 30% | 23% | 60% |
| Daily Nation | Kenya | 1m to 10m | 117 | 25,049 | 35 | 4,079 | 31% | 21.2% | 83% |
| Daily Sun | South Africa | 1m to 10m | 27.4 | 10,999 | 33 | 948 | 42% | 22% | 50% |
| Diamond Fields Advertiser | South Africa | 100k to 1m | 10.7 | 1,782 | 43 | 182 | 90% | 8% | 45% |
| Die Burger | South Africa | 100k to 1m | 20.1 | 8,378 | 131 | 932 | 60% | 45% | 46% |
| IOL | South Africa | 1m to 10m | 74.1 | 43,020 | 88 | 8,346 | 99% | 16% | 37.1% |
| Isolezwe | South Africa | 1m to 10m | 24.5 | 27,880 | 486 | 4,844 | 62% | 23% | 86% |
| Isolezwe lesiXhosa | South Africa | 100k to 1m | 16 | 2,883 | 43 | 704 | 54% | 30% | 99% |
| K24 TV | Kenya | 1m to 10m | 130 | 84,947 | 86 | 9,598 | 57% | 20% | 73% |
| Legit.ng | Nigeria | 1m to 10m | 205 | 122,920 | 100 | 13,159 | 70% | 21.3% | 60% |
| Netwerk24 | South Africa | 100k to 1m | 15.5 | 3,685 | 70 | 529 | 43% | 25% | 47% |
| News24 | South Africa | 1m to 10m | 3.5 | 62 | 5 | 5 | 29% | 9% | 8% |
| NewsDay (Zimbabwe) | Zimbabwe | 100k to 1m | 16.3 | 3,616 | 14 | 901 | 81% | 18% | 45% |
| NTV Kenya | Kenya | 1m to 10m | 130 | 89,547 | 90 | 12,213 | 80% | 36% | 75% |
| NTV Uganda | Uganda | 1m to 10m | 26.8 | 10,468 | 53 | 1,153 | 65% | 34% | 75% |
| People Daily | Kenya | 100k to 1m | 84 | 716 | 4 | 98 | 27% | 23% | 77% |
| Pulse Côte d'Ivoire | Côte d'Ivoire | 100k to 1m | 4.9 | 799 | 27 | 62 | 70% | 11% | 12% |
| Pulse Ghana | Ghana | 1m to 10m | 27.9 | 7,027 | 29 | 716 | 72.4% | 15% | 47% |
| Pulse Kenya | Kenya | 1m to 10m | 14 | 1,231 | 15 | 150 | 46% | 13% | 56% |
| Pulse Nigeria | Nigeria | 1m to 10m | 16.2 | 96,895 | 2,614 | 5,240 | over 99% | 36% | 106% |
| Pulse Senegal | Senegal | 100k to 1m | 13.1 | 20,584 | 253 | 1,296 | 97% | 35% | 65% |
| Pulse Uganda | Uganda | 100k to 1m | 6.6 | 2,019 | 76 | 277 | 40% | 12% | 76% |
| Punch | Nigeria | 1m to 10m | 219 | 108,990 | 104 | 21,516 | 97% | 17% | 69% |
| Rapport | South Africa | 100k to 1m | 6 | 6,375 | 485 | 1,202 | 98% | 20.7% | 220% |
| Son | South Africa | 100k to 1m | 14.3 | 6,753 | 117 | 615 | 27% | 20% | 57% |
| Sowetan | South Africa | 1m to 10m | 56.3 | 10,120 | 12 | 1,337 | 26% | 14% | 40% |
| Sports Brief Nigeria | Nigeria | 100k to 1m | 2.7 | 73 | 5 | 14 | over 99% | 18% | 90% |
| Sunday Times (South Africa) | South Africa | 100k to 1m | 28.5 | 801 | 4 | 214 | 20.6% | 12% | 202% |
| Taifa Leo | Kenya | 100k to 1m | 12.7 | 5,579 | 139 | 684 | 99% | 18% | 61% |
| The Citizen (Tanzania) | Tanzania | 100k to 1m | 25.5 | 1,155 | 3 | 100 | 31% | 19% | 60% |
| The EastAfrican | Kenya | Under 100k | 3.6 | 38 | 4 | 5.2 | 39% | 24% | 63% |
| The Herald (Gqeberha) | South Africa | 100k to 1m | 25.5 | 2,331 | 17 | 488 | 19% | 31% | 48% |
| The NewsHawks | Zimbabwe | 100k to 1m | 0.4 | 56 | 30 | 17 | 97% | 12% | 16% |
| TimesLIVE | South Africa | 1m to 10m | 85.7 | 20,376 | 18 | 4,310 | 16% | 14% | 71.6% |
| Tuko | Kenya | 1m to 10m | 260 | 140,250 | 172 | 17,131 | 45% | 21.2% | 56% |
| Volksblad | South Africa | 100k to 1m | 13.3 | 1,354 | 25 | 181 | 41% | 27% | 47% |
| YEN.com.gh | Ghana | 1m to 10m | 179 | 33,875 | 26 | 2,702 | 39% | 17% | 35% |
| ZNBC | Zambia | 1m to 10m | 40.1 | 67,277 | 498 | 7,339 | 90% | 38% | 97% |
The median news brand
The median news brand in Africa
Medians across the 55 news brands we compared in Africa, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are each news brand's local time.
Posts each day
- Median in Africa
- Middle half in Africa
Show the figures as a table
| Day | Median in Africa | Middle half in Africa |
|---|---|---|
| Monday 29 June | 28 | 14.5 to 56 |
| Tuesday 30 June | 31 | 17 to 73 |
| Wednesday 1 July | 25 | 13 to 72.5 |
| Thursday 2 July | 23 | 12.5 to 63.5 |
| Friday 3 July | 24 | 8.5 to 46.5 |
| Saturday 4 July | 15 | 5 to 42.5 |
| Sunday 5 July | 15 | 7.5 to 43 |
| Monday 6 July | 24 | 11 to 54 |
| Tuesday 7 July | 23 | 13.5 to 58 |
| Wednesday 8 July | 21 | 11 to 56.5 |
| Thursday 9 July | 25 | 13.5 to 63 |
| Friday 10 July | 23 | 12.5 to 55.5 |
| Saturday 11 July | 15 | 5.5 to 35.5 |
| Sunday 12 July | 16 | 5 to 35.5 |
| Monday 13 July | 20 | 10.5 to 52.5 |
| Tuesday 14 July | 20 | 11 to 48 |
| Wednesday 15 July | 22 | 12.5 to 69 |
| Thursday 16 July | 21 | 12 to 54 |
| Friday 17 July | 17 | 12 to 51.5 |
| Saturday 18 July | 15 | 8 to 42 |
| Sunday 19 July | 18 | 6.5 to 38.5 |
| Monday 20 July | 20 | 12.5 to 48.5 |
| Tuesday 21 July | 24 | 11 to 60 |
| Wednesday 22 July | 23 | 14 to 55 |
| Thursday 23 July | 21 | 11 to 52.5 |
| Friday 24 July | 23 | 11 to 57.5 |
| Saturday 25 July | 16 | 7 to 37.5 |
| Sunday 26 July | 14 | 4 to 35 |
| Monday 27 July | 23 | 10.5 to 51.5 |
| Tuesday 28 July | 20 | 9 to 66 |
| Wednesday 29 July | 22 | 13 to 70.5 |
| Thursday 30 July | 25 | 14 to 56 |
| Friday 31 July | 26 | 14 to 53 |
| Saturday 1 August | 16 | 4.5 to 35.5 |
| Sunday 2 August | 14 | 7 to 34 |
| Monday 3 August | 25 | 14.5 to 52.5 |
| Tuesday 4 August | 28 | 11 to 71 |
| Wednesday 5 August | 27 | 15 to 63.5 |
| Thursday 6 August | 27 | 14 to 61 |
| Friday 7 August | 30 | 15.5 to 55.5 |
| Saturday 8 August | 21 | 6 to 31 |
| Sunday 9 August | 19 | 7 to 30.5 |
| Monday 10 August | 23 | 12.5 to 53 |
| Tuesday 11 August | 26 | 15.5 to 65 |
| Wednesday 12 August | 27 | 14 to 70 |
| Thursday 13 August | 26 | 15.5 to 59.5 |
| Friday 14 August | 26 | 15 to 53.5 |
| Saturday 15 August | 20 | 7.5 to 42.5 |
| Sunday 16 August | 19 | 7 to 40 |
| Monday 17 August | 29 | 15 to 61.5 |
| Tuesday 18 August | 26 | 14.5 to 70 |
| Wednesday 19 August | 28 | 15.5 to 69.5 |
| Thursday 20 August | 30 | 15.5 to 83.5 |
| Friday 21 August | 30 | 16 to 49 |
| Saturday 22 August | 18 | 7 to 32.5 |
| Sunday 23 August | 17 | 8 to 38.5 |
| Monday 24 August | 27 | 15 to 61.5 |
| Tuesday 25 August | 27 | 15 to 70.5 |
| Wednesday 26 August | 30 | 16 to 66.5 |
| Thursday 27 August | 27 | 15 to 81.5 |
| Friday 28 August | 26 | 13.5 to 60 |
| Saturday 29 August | 16 | 8 to 36 |
| Sunday 30 August | 17 | 10 to 38 |
| Monday 31 August | 25 | 13 to 64 |
| Tuesday 1 September | 27 | 14.5 to 68.5 |
| Wednesday 2 September | 25 | 14 to 76.5 |
| Thursday 3 September | 27 | 14.5 to 65 |
| Friday 4 September | 26 | 14.5 to 47 |
| Saturday 5 September | 15 | 7 to 34.5 |
| Sunday 6 September | 17 | 8 to 45.5 |
| Monday 7 September | 29 | 17.5 to 62.5 |
| Tuesday 8 September | 25 | 15 to 67.5 |
| Wednesday 9 September | 24 | 15.5 to 71.5 |
| Thursday 10 September | 29 | 14.5 to 64 |
| Friday 11 September | 26 | 17 to 53.5 |
| Saturday 12 September | 16 | 7.5 to 33 |
| Sunday 13 September | 17 | 8.5 to 39.5 |
| Monday 14 September | 26 | 16 to 57.5 |
| Tuesday 15 September | 33 | 14 to 73.5 |
| Wednesday 16 September | 30 | 16 to 68.5 |
| Thursday 17 September | 29 | 15 to 78.5 |
| Friday 18 September | 31 | 12.5 to 64 |
| Saturday 19 September | 15 | 9.5 to 41 |
| Sunday 20 September | 20 | 6.5 to 38 |
Share of posts by local hour
Show the figures as a table
| Local hour | Median share |
|---|---|
| 00:00 | 0.4% |
| 01:00 | 0.1% |
| 02:00 | 0% |
| 03:00 | 0% |
| 04:00 | 0.1% |
| 05:00 | 0.4% |
| 06:00 | 2.5% |
| 07:00 | 4.7% |
| 08:00 | 5.3% |
| 09:00 | 6.8% |
| 10:00 | 7.5% |
| 11:00 | 7.2% |
| 12:00 | 7.7% |
| 13:00 | 7.5% |
| 14:00 | 7.4% |
| 15:00 | 7% |
| 16:00 | 7% |
| 17:00 | 5.9% |
| 18:00 | 5.5% |
| 19:00 | 5.1% |
| 20:00 | 4.4% |
| 21:00 | 3.7% |
| 22:00 | 2.7% |
| 23:00 | 1.1% |
Posts a day by weekday
Show the figures as a table
| Weekday | Median posts a day |
|---|---|
| Monday | 26.4 |
| Tuesday | 27.7 |
| Wednesday | 28.1 |
| Thursday | 27.6 |
| Friday | 26.8 |
| Saturday | 16.8 |
| Sunday | 17.3 |
What they posted
Show the figures as a table
| Format | Median in Africa |
|---|---|
| Photo | 44% |
| Video or reel | 11% |
| Album | 2% |
| Link | 43% |
| Text only | 0% |
| Other | 0% |
Places
Countries and regions
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