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The posting benchmark

Reno Gazette Journal on Facebook, beside its peers

How Reno Gazette Journal's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 97 peers: news publishers in the United States with 50k to 500k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

Reno Gazette Journal: 19.6 a day

Median in United States: at least 26.6 a day

That is 7 fewer a day than the median in United States.

Place the dots by

Posts a day76th/98Photos and video34th/98Evening postsWeekend day
Engagement per post28th/98Engagement a day56th/98Per 1,000 followers24th/98Comments per post54th/98Comments a day59th/98

Reno Gazette Journal, United States

76thof 98

Rank among its peers, highest first, posts a day

Reno Gazette Journal posted 19.6 times a day to Facebook, 38% less than the median of 97 news publishers in the United States with 50k to 500k followers, 29 June to 20 September 2026.

Its first gap: posts a day

11.9 more posts a day would reach its peers' median. What it would take

See all nine measures

Reno Gazette Journal's 97 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Reno Gazette Journal beside 97 peers

Reno Gazette Journal and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day19.676th of 9831.5
Photos and video74%34th of 9858%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank71.8%
Engagement per post1528th of 989
Engagement a day2,22256th of 982,915
Engagement per 1,000 followers0.1124th of 980.052
Comments per post2054th of 9824
Comments a day39959th of 98664

What it would take

What would reaching the median of its peers take?

11.9more posts a day

84 a week, to reach the median of its peers: 31.5 a day, against 19.6 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Reno Gazette Journal's Facebook posts drew 399 comments a day, 40% less than the median of 97 news publishers in the United States with 50k to 500k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Reno Gazette Journal's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Reno Gazette Journal posted, beside its peers

Its own posts beside its 97 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Reno Gazette Journal
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Reno Gazette Journal, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayReno Gazette JournalMedian of its peers
Monday 29 June1725
Tuesday 30 June1727
Wednesday 1 July2133
Thursday 2 July1830
Friday 3 July2327
Saturday 4 July1721
Sunday 5 July1720
Monday 6 July1626
Tuesday 7 July2229
Wednesday 8 July2330
Thursday 9 July2231
Friday 10 July2228
Saturday 11 July2223
Sunday 12 July2224
Monday 13 July1928
Tuesday 14 July2329
Wednesday 15 July2134
Thursday 16 July2333
Friday 17 July2130
Saturday 18 July2223
Sunday 19 July1023
Monday 20 July1426
Tuesday 21 July2029
Wednesday 22 July2131
Thursday 23 July2031
Friday 24 July2331
Saturday 25 July2025
Sunday 26 July622
Monday 27 July1228
Tuesday 28 July2134
Wednesday 29 July2133
Thursday 30 July2135
Friday 31 July1932
Saturday 1 August1826
Sunday 2 August1521
Monday 3 August1329
Tuesday 4 August2135
Wednesday 5 August2035
Thursday 6 August2333
Friday 7 August2036
Saturday 8 August2225
Sunday 9 August1722
Monday 10 August1730
Tuesday 11 August2132
Wednesday 12 August2234
Thursday 13 August1933
Friday 14 August2134
Saturday 15 August2327
Sunday 16 August1421
Monday 17 August1330
Tuesday 18 August1932
Wednesday 19 August1937
Thursday 20 August2233
Friday 21 August2032
Saturday 22 August2229
Sunday 23 August1821
Monday 24 August1830
Tuesday 25 August2031
Wednesday 26 August2133
Thursday 27 August2034
Friday 28 August1936
Saturday 29 August2329
Sunday 30 August1725
Monday 31 August1930
Tuesday 1 September2033
Wednesday 2 September2235
Thursday 3 September2332
Friday 4 September2334
Saturday 5 September2227
Sunday 6 September2123
Monday 7 September1821
Tuesday 8 September1928
Wednesday 9 September2136
Thursday 10 September2037
Friday 11 September1935
Saturday 12 September2228
Sunday 13 September1923
Monday 14 September1829
Tuesday 15 September2236
Wednesday 16 September2236
Thursday 17 September2235
Friday 18 September2234
Saturday 19 September2230
Sunday 20 September1928

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Reno Gazette Journal, and the median across its peers.
FormatReno Gazette JournalIts peers, median
Photo58%54%
Video or reel16%2%
Album0%0%
Link26%43%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Reno Gazette Journal's peers are 97 news publishers in the United States with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 97 peers, A to Z.

The peers

Its 97 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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