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The posting benchmark

Tallahassee Democrat on Facebook, beside its peers

How Tallahassee Democrat's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 107 peers: news publishers in the United States with 50k to 500k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

Tallahassee Democrat: 24.9 a day

Median in United States: at least 26.6 a day

That is 1.7 fewer a day than the median in United States.

Place the dots by

Posts a day63rd/108Photos and video22nd/108Evening postsWeekend day
Engagement per post17th/108Engagement a day53rd/108Per 1,000 followers15th/108Comments per post45th/108Comments a day54th/108

Tallahassee Democrat, United States

63rdof 108

Rank among its peers, highest first, posts a day

Tallahassee Democrat posted 24.9 times a day to Facebook. The median of its 107 peers: 31.7.

Its first gap: posts a day

6.8 more posts a day would reach its peers' median. What it would take

Peers: 107 news publishers in the United States with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

Tallahassee Democrat's 107 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Tallahassee Democrat beside 107 peers

Tallahassee Democrat and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day24.963rd of 10831.7
Photos and video87%22nd of 10859%
Evening postsNot countedNo rank25%
Weekend dayNot countedNo rank73%
Engagement per post2417th of 1089.5
Engagement a day3,01953rd of 1082,956
Engagement per 1,000 followers0.1515th of 1080.052
Comments per post3045th of 10824
Comments a day74854th of 108741

What it would take

What would reaching the median of its peers take?

6.8more posts a day

48 a week, to reach the median of its peers: 31.7 a day, against 24.9 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Tallahassee Democrat's posts drew 748 comments a day. The median of its peers: 741.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Tallahassee Democrat's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Tallahassee Democrat posted, beside its peers

Its own posts beside its 107 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Tallahassee Democrat
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Tallahassee Democrat, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayTallahassee DemocratMedian of its peers
Monday 29 June2127
Tuesday 30 June1929
Wednesday 1 July2333
Thursday 2 July1930
Friday 3 July2429
Saturday 4 July2121
Sunday 5 July1820
Monday 6 July2126
Tuesday 7 July2430
Wednesday 8 July2330
Thursday 9 July2631
Friday 10 July2728
Saturday 11 July2224
Sunday 12 July2224
Monday 13 July1928
Tuesday 14 July2530
Wednesday 15 July2634
Thursday 16 July2433
Friday 17 July2430
Saturday 18 July2223
Sunday 19 July2222
Monday 20 July2027
Tuesday 21 July2231
Wednesday 22 July2332
Thursday 23 July2634
Friday 24 July2531
Saturday 25 July2226
Sunday 26 July2222
Monday 27 July1928
Tuesday 28 July2434
Wednesday 29 July2534
Thursday 30 July2335
Friday 31 July2332
Saturday 1 August1826
Sunday 2 August1821
Monday 3 August1929
Tuesday 4 August2335
Wednesday 5 August2535
Thursday 6 August3033
Friday 7 August2236
Saturday 8 August2326
Sunday 9 August2221
Monday 10 August2229
Tuesday 11 August2632
Wednesday 12 August2834
Thursday 13 August2334
Friday 14 August2434
Saturday 15 August2827
Sunday 16 August2221
Monday 17 August2330
Tuesday 18 August3132
Wednesday 19 August3637
Thursday 20 August3533
Friday 21 August2932
Saturday 22 August3229
Sunday 23 August2221
Monday 24 August3030
Tuesday 25 August2833
Wednesday 26 August2833
Thursday 27 August2634
Friday 28 August2536
Saturday 29 August3329
Sunday 30 August2522
Monday 31 August2430
Tuesday 1 September2934
Wednesday 2 September2836
Thursday 3 September2634
Friday 4 September2936
Saturday 5 September2627
Sunday 6 September2223
Monday 7 September2221
Tuesday 8 September2629
Wednesday 9 September3036
Thursday 10 September3138
Friday 11 September2335
Saturday 12 September2528
Sunday 13 September2022
Monday 14 September2829
Tuesday 15 September3638
Wednesday 16 September3236
Thursday 17 September2535
Friday 18 September2735
Saturday 19 September3029
Sunday 20 September3027

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Tallahassee Democrat, and the median across its peers.
FormatTallahassee DemocratIts peers, median
Photo64%55%
Video or reel23%3%
Album0%0%
Link13%42%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 25%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Tallahassee Democrat's peers are 107 news publishers in the United States with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 107 peers, A to Z.

The peers

Its 107 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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