The posting benchmark
Springfield News-Leader on Facebook, beside its peers
How Springfield News-Leader's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 97 peers: news publishers in the United States with 50k to 500k followers.
- Country
- United States
- Sub-region
- North America
- Region
- Americas
- Kind
- Publisher, digital-native or agency
- Followers
- 100k to 1m
Within United States
Springfield News-Leader: 20.6 a day
Median in United States: at least 26.6 a day
That is 6 fewer a day than the median in United States.
Place the dots by
Springfield News-Leader, United States
71stof 98
Rank among its peers, highest first, posts a day
Springfield News-Leader posted 20.6 times a day to Facebook, 35% less than the median of 97 news publishers in the United States with 50k to 500k followers, 29 June to 20 September 2026.
Its first gap: posts a day
10.9 more posts a day would reach its peers' median. What it would take
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
At a glance
Springfield News-Leader beside 97 peers
| Measure | Figure | Rank among its peers, highest first | Median of its peers |
|---|---|---|---|
| Posts a day | 20.6 | 71st of 98 | 31.5 |
| Photos and video | 60% | 46th of 98 | 58% |
| Evening posts | 29% | 6th of 31 | 24% |
| Weekend day | 81% | 9th of 31 | 71.8% |
| Engagement per post | 7 | 57th of 98 | 9 |
| Engagement a day | 3,353 | 40th of 98 | 2,915 |
| Engagement per 1,000 followers | 0.054 | 47th of 98 | 0.052 |
| Comments per post | 19 | 58th of 98 | 24 |
| Comments a day | 381 | 61st of 98 | 664 |
What it would take
What would reaching the median of its peers take?
10.9more posts a day
77 a week, to reach the median of its peers: 31.5 a day, against 20.6 now
Arithmetic on the figures above, rounded up. It isn't a forecast.
The other measures, in posts
- At or above the median of its peers on photos and video, evening posts and a weekend day.
Posting
Posts from your own stories, in the hours you choose
Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.
Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.
Today's queue on The Port Arden Post's Facebook channel.
Publishing · The Port Arden Post
FICTIONAL NEWSROOM
Today · Tue 6 Oct
- 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
- 12:30Opinion: The ferry fare rise is the wrong fix
- 14:00Night markets return to the Greyport waterfront this Friday
Comments
The comments that come with them
Springfield News-Leader's Facebook posts drew 381 comments a day, 43% less than the median of 97 news publishers in the United States with 50k to 500k followers, 29 June to 20 September 2026.
Posts you publish through Sence go out to a comment section Sence is already watching.
When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.
Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.
Contact usSence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.
Head to head
Put it beside up to three news brands
Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Springfield News-Leader's.
Type its name, then choose it.
Or one of its peers in its own country
Day by day
How Springfield News-Leader posted, beside its peers
Posts each day
- Springfield News-Leader
- Median of its peers
- Middle half of its peers' posts a day
Show the figures as a table
| Day | Springfield News-Leader | Median of its peers |
|---|---|---|
| Monday 29 June | 16 | 25 |
| Tuesday 30 June | 18 | 27 |
| Wednesday 1 July | 20 | 33 |
| Thursday 2 July | 19 | 30 |
| Friday 3 July | 24 | 27 |
| Saturday 4 July | 20 | 21 |
| Sunday 5 July | 18 | 20 |
| Monday 6 July | 17 | 26 |
| Tuesday 7 July | 21 | 29 |
| Wednesday 8 July | 23 | 30 |
| Thursday 9 July | 23 | 31 |
| Friday 10 July | 23 | 28 |
| Saturday 11 July | 23 | 23 |
| Sunday 12 July | 22 | 24 |
| Monday 13 July | 17 | 28 |
| Tuesday 14 July | 23 | 29 |
| Wednesday 15 July | 24 | 34 |
| Thursday 16 July | 23 | 33 |
| Friday 17 July | 23 | 30 |
| Saturday 18 July | 23 | 23 |
| Sunday 19 July | 16 | 23 |
| Monday 20 July | 15 | 26 |
| Tuesday 21 July | 21 | 29 |
| Wednesday 22 July | 24 | 31 |
| Thursday 23 July | 24 | 31 |
| Friday 24 July | 23 | 31 |
| Saturday 25 July | 23 | 25 |
| Sunday 26 July | 18 | 22 |
| Monday 27 July | 15 | 28 |
| Tuesday 28 July | 23 | 34 |
| Wednesday 29 July | 22 | 33 |
| Thursday 30 July | 22 | 35 |
| Friday 31 July | 22 | 32 |
| Saturday 1 August | 18 | 26 |
| Sunday 2 August | 15 | 21 |
| Monday 3 August | 15 | 29 |
| Tuesday 4 August | 22 | 35 |
| Wednesday 5 August | 23 | 35 |
| Thursday 6 August | 24 | 33 |
| Friday 7 August | 22 | 36 |
| Saturday 8 August | 23 | 25 |
| Sunday 9 August | 15 | 22 |
| Monday 10 August | 14 | 30 |
| Tuesday 11 August | 22 | 32 |
| Wednesday 12 August | 24 | 34 |
| Thursday 13 August | 21 | 33 |
| Friday 14 August | 22 | 34 |
| Saturday 15 August | 21 | 27 |
| Sunday 16 August | 14 | 21 |
| Monday 17 August | 15 | 30 |
| Tuesday 18 August | 20 | 32 |
| Wednesday 19 August | 20 | 37 |
| Thursday 20 August | 21 | 33 |
| Friday 21 August | 22 | 32 |
| Saturday 22 August | 24 | 29 |
| Sunday 23 August | 17 | 21 |
| Monday 24 August | 17 | 30 |
| Tuesday 25 August | 26 | 31 |
| Wednesday 26 August | 23 | 33 |
| Thursday 27 August | 19 | 34 |
| Friday 28 August | 22 | 36 |
| Saturday 29 August | 22 | 29 |
| Sunday 30 August | 15 | 25 |
| Monday 31 August | 15 | 30 |
| Tuesday 1 September | 24 | 33 |
| Wednesday 2 September | 23 | 35 |
| Thursday 3 September | 21 | 32 |
| Friday 4 September | 22 | 34 |
| Saturday 5 September | 25 | 27 |
| Sunday 6 September | 17 | 23 |
| Monday 7 September | 9 | 21 |
| Tuesday 8 September | 16 | 28 |
| Wednesday 9 September | 21 | 36 |
| Thursday 10 September | 22 | 37 |
| Friday 11 September | 20 | 35 |
| Saturday 12 September | 23 | 28 |
| Sunday 13 September | 22 | 23 |
| Monday 14 September | 19 | 29 |
| Tuesday 15 September | 24 | 36 |
| Wednesday 16 September | 25 | 36 |
| Thursday 17 September | 27 | 35 |
| Friday 18 September | 23 | 34 |
| Saturday 19 September | 23 | 30 |
| Sunday 20 September | 25 | 28 |
Share of posts by local hour
Show the figures as a table
| Local hour | Springfield News-Leader | Median of its peers |
|---|---|---|
| 00:00 | 3% | 1.2% |
| 01:00 | 0% | 1.3% |
| 02:00 | 2% | 0.4% |
| 03:00 | 0% | 1% |
| 04:00 | 0.1% | 0.6% |
| 05:00 | 4.8% | 4.3% |
| 06:00 | 5.1% | 5.1% |
| 07:00 | 5.1% | 5.2% |
| 08:00 | 5.2% | 5.3% |
| 09:00 | 5% | 5.7% |
| 10:00 | 7.3% | 5.6% |
| 11:00 | 5.1% | 5.8% |
| 12:00 | 4.7% | 4.8% |
| 13:00 | 4.8% | 6% |
| 14:00 | 4.6% | 5.7% |
| 15:00 | 4.9% | 5.7% |
| 16:00 | 4.8% | 5.6% |
| 17:00 | 4.3% | 5.5% |
| 18:00 | 4.6% | 5.2% |
| 19:00 | 8.3% | 5.1% |
| 20:00 | 4.1% | 4.7% |
| 21:00 | 4.3% | 4.3% |
| 22:00 | 3.8% | 3.7% |
| 23:00 | 4.1% | 2.2% |
Posts a day by weekday
Show the figures as a table
| Weekday | Springfield News-Leader | Median of its peers |
|---|---|---|
| Monday | 19.7 | 30.4 |
| Tuesday | 22.3 | 30.1 |
| Wednesday | 22.6 | 32 |
| Thursday | 22.2 | 30.7 |
| Friday | 22.3 | 30.6 |
| Saturday | 21.8 | 25.1 |
| Sunday | 13.5 | 21.5 |
What it posted
Show the figures as a table
| Format | Springfield News-Leader | Its peers, median |
|---|---|---|
| Photo | 43% | 54% |
| Video or reel | 17% | 2% |
| Album | 0% | 0% |
| Link | 40% | 43% |
| Text only | 0% | 0% |
| Other | 0% | 0% |
The detail
When it posts, and who it's compared with
When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
- Springfield News-Leader, 18:00 to midnight: 29%
- Median of its peers, 18:00 to midnight: 24%
- On a weekend day, Springfield News-Leader posted 81% of a weekday's posts. The median of its peers: 71.8%.
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Who is it compared with?Where each of its peers is based, and every one of them by name.
Springfield News-Leader's peers are 97 news publishers in the United States with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 97 peers, A to Z.
The peers
Its 97 peers, A to Z
- Arizona Daily StarUnited States
- Arkansas Democrat-GazetteUnited States
- Asbury Park PressUnited States
- Asheville Citizen-TimesUnited States
- Barron'sUnited States
- Beaumont EnterpriseUnited States
- Boston HeraldUnited States
- Burlington Free PressUnited States
- Chattanooga Times Free PressUnited States
- Connecticut PostUnited States
- Daily BreezeUnited States
- Daily CameraUnited States
- Daily PressUnited States
- Dayton Daily NewsUnited States
- Delaware County Daily TimesUnited States
- Deseret NewsUnited States
- Duluth News TribuneUnited States
- East Bay TimesUnited States
- el Nuevo HeraldUnited States
- Florida TodayUnited States
- Forsyth County NewsUnited States
- Fort Worth Star-TelegramUnited States
- Hartford CourantUnited States
- Houston ChronicleUnited States
- Idaho StatesmanUnited States
- InForum / The Forum of Fargo-MoorheadUnited States
- Journal-NewsUnited States
- Lansing State JournalUnited States
- Las Vegas Review-JournalUnited States
- lehighvalleylive.comUnited States
- Lexington Herald-LeaderUnited States
- Lincoln Journal StarUnited States
- Long Beach Press-TelegramUnited States
- Los Angeles Daily NewsUnited States
- MassLiveUnited States
- Miami HeraldUnited States
- Milwaukee Journal SentinelUnited States
- Naples Daily NewsUnited States
- New Haven RegisterUnited States
- NYup.comUnited States
- Omaha World-HeraldUnited States
- Orange County RegisterUnited States
- Orlando SentinelUnited States
- Pensacola News JournalUnited States
- Richmond Times-DispatchUnited States
- San Antonio Express-NewsUnited States
- San Francisco ChronicleUnited States
- South Florida Sun SentinelUnited States
- Springfield News-SunUnited States
- St. Louis Post-DispatchUnited States
- St. Paul Pioneer PressUnited States
- Staten Island Advance / SILive.comUnited States
- Tallahassee DemocratUnited States
- Tampa Bay TimesUnited States
- The Baltimore SunUnited States
- The Buffalo NewsUnited States
- The Charlotte ObserverUnited States
- The ColumbianUnited States
- The Daily AdvertiserUnited States
- The Denver PostUnited States
- The Des Moines RegisterUnited States
- The Desert SunUnited States
- The Detroit NewsUnited States
- The Fresno BeeUnited States
- The Greenville NewsUnited States
- The Indianapolis StarUnited States
- The Journal News / lohudUnited States
- The Kansas City StarUnited States
- The LedgerUnited States
- The Lowell SunUnited States
- The Macomb DailyUnited States
- The Mercury NewsUnited States
- The Monroe NewsUnited States
- The Morning CallUnited States
- The News & ObserverUnited States
- The News Journal / Delaware OnlineUnited States
- The Palm Beach PostUnited States
- The Philadelphia InquirerUnited States
- The Press DemocratUnited States
- The Press-EnterpriseUnited States
- The Providence JournalUnited States
- The Roanoke TimesUnited States
- The Sacramento BeeUnited States
- The San Diego Union-TribuneUnited States
- The Seattle TimesUnited States
- The Sentinel-RecordUnited States
- The Spokesman-ReviewUnited States
- The StateUnited States
- The Sun (San Bernardino)United States
- The Virginian-PilotUnited States
- Times Herald (Port Huron)United States
- Times UnionUnited States
- TribLIVE / Pittsburgh Tribune-ReviewUnited States
- Tulsa WorldUnited States
- Winston-Salem JournalUnited States
- Wisconsin State JournalUnited States
- Yakima Herald-RepublicUnited States
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