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The posting benchmark

Springfield News-Leader on Facebook, beside its peers

How Springfield News-Leader's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 97 peers: news publishers in the United States with 50k to 500k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

Springfield News-Leader: 20.6 a day

Median in United States: at least 26.6 a day

That is 6 fewer a day than the median in United States.

Place the dots by

Posts a day71st/98Photos and video46th/98Evening posts6th/31Weekend day9th/31
Engagement per post57th/98Engagement a day40th/98Per 1,000 followers47th/98Comments per post58th/98Comments a day61st/98

Springfield News-Leader, United States

71stof 98

Rank among its peers, highest first, posts a day

Springfield News-Leader posted 20.6 times a day to Facebook, 35% less than the median of 97 news publishers in the United States with 50k to 500k followers, 29 June to 20 September 2026.

Its first gap: posts a day

10.9 more posts a day would reach its peers' median. What it would take

See all nine measures

Springfield News-Leader's 97 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Springfield News-Leader beside 97 peers

Springfield News-Leader and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day20.671st of 9831.5
Photos and video60%46th of 9858%
Evening posts29%6th of 3124%
Weekend day81%9th of 3171.8%
Engagement per post757th of 989
Engagement a day3,35340th of 982,915
Engagement per 1,000 followers0.05447th of 980.052
Comments per post1958th of 9824
Comments a day38161st of 98664

What it would take

What would reaching the median of its peers take?

10.9more posts a day

77 a week, to reach the median of its peers: 31.5 a day, against 20.6 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video, evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Springfield News-Leader's Facebook posts drew 381 comments a day, 43% less than the median of 97 news publishers in the United States with 50k to 500k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Springfield News-Leader's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Springfield News-Leader posted, beside its peers

Its own posts beside its 97 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Springfield News-Leader
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Springfield News-Leader, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DaySpringfield News-LeaderMedian of its peers
Monday 29 June1625
Tuesday 30 June1827
Wednesday 1 July2033
Thursday 2 July1930
Friday 3 July2427
Saturday 4 July2021
Sunday 5 July1820
Monday 6 July1726
Tuesday 7 July2129
Wednesday 8 July2330
Thursday 9 July2331
Friday 10 July2328
Saturday 11 July2323
Sunday 12 July2224
Monday 13 July1728
Tuesday 14 July2329
Wednesday 15 July2434
Thursday 16 July2333
Friday 17 July2330
Saturday 18 July2323
Sunday 19 July1623
Monday 20 July1526
Tuesday 21 July2129
Wednesday 22 July2431
Thursday 23 July2431
Friday 24 July2331
Saturday 25 July2325
Sunday 26 July1822
Monday 27 July1528
Tuesday 28 July2334
Wednesday 29 July2233
Thursday 30 July2235
Friday 31 July2232
Saturday 1 August1826
Sunday 2 August1521
Monday 3 August1529
Tuesday 4 August2235
Wednesday 5 August2335
Thursday 6 August2433
Friday 7 August2236
Saturday 8 August2325
Sunday 9 August1522
Monday 10 August1430
Tuesday 11 August2232
Wednesday 12 August2434
Thursday 13 August2133
Friday 14 August2234
Saturday 15 August2127
Sunday 16 August1421
Monday 17 August1530
Tuesday 18 August2032
Wednesday 19 August2037
Thursday 20 August2133
Friday 21 August2232
Saturday 22 August2429
Sunday 23 August1721
Monday 24 August1730
Tuesday 25 August2631
Wednesday 26 August2333
Thursday 27 August1934
Friday 28 August2236
Saturday 29 August2229
Sunday 30 August1525
Monday 31 August1530
Tuesday 1 September2433
Wednesday 2 September2335
Thursday 3 September2132
Friday 4 September2234
Saturday 5 September2527
Sunday 6 September1723
Monday 7 September921
Tuesday 8 September1628
Wednesday 9 September2136
Thursday 10 September2237
Friday 11 September2035
Saturday 12 September2328
Sunday 13 September2223
Monday 14 September1929
Tuesday 15 September2436
Wednesday 16 September2536
Thursday 17 September2735
Friday 18 September2334
Saturday 19 September2330
Sunday 20 September2528

Share of posts by local hour

Show the figures as a table
Share of posts by Springfield News-Leader in each local hour, beside the median of its peers.
Local hourSpringfield News-LeaderMedian of its peers
00:003%1.2%
01:000%1.3%
02:002%0.4%
03:000%1%
04:000.1%0.6%
05:004.8%4.3%
06:005.1%5.1%
07:005.1%5.2%
08:005.2%5.3%
09:005%5.7%
10:007.3%5.6%
11:005.1%5.8%
12:004.7%4.8%
13:004.8%6%
14:004.6%5.7%
15:004.9%5.7%
16:004.8%5.6%
17:004.3%5.5%
18:004.6%5.2%
19:008.3%5.1%
20:004.1%4.7%
21:004.3%4.3%
22:003.8%3.7%
23:004.1%2.2%

Posts a day by weekday

Show the figures as a table
Posts a day by Springfield News-Leader on each local weekday, beside the median of its peers.
WeekdaySpringfield News-LeaderMedian of its peers
Monday19.730.4
Tuesday22.330.1
Wednesday22.632
Thursday22.230.7
Friday22.330.6
Saturday21.825.1
Sunday13.521.5

What it posted

Show the figures as a table
Share of each format among posts by Springfield News-Leader, and the median across its peers.
FormatSpringfield News-LeaderIts peers, median
Photo43%54%
Video or reel17%2%
Album0%0%
Link40%43%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Springfield News-Leader, 18:00 to midnight: 29%
  • Median of its peers, 18:00 to midnight: 24%
  • On a weekend day, Springfield News-Leader posted 81% of a weekday's posts. The median of its peers: 71.8%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Springfield News-Leader's peers are 97 news publishers in the United States with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 97 peers, A to Z.

The peers

Its 97 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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