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The posting benchmark

Lansing State Journal on Facebook, beside its peers

How Lansing State Journal's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 107 peers: news publishers in the United States with 50k to 500k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

Lansing State Journal: 20.8 a day

Median in United States: at least 26.6 a day

That is 5.8 fewer a day than the median in United States.

Place the dots by

Posts a day77th/108Photos and video37th/108Evening postsWeekend day
Engagement per post33rd/108Engagement a day68th/108Per 1,000 followers29th/108Comments per post67th/108Comments a day70th/108

Lansing State Journal, United States

77thof 108

Rank among its peers, highest first, posts a day

Lansing State Journal posted 20.8 times a day to Facebook, 34% less than the median of 107 news publishers in the United States with 50k to 500k followers, 29 June to 20 September 2026.

Its first gap: posts a day

10.9 more posts a day would reach its peers' median. What it would take

See all nine measures

Lansing State Journal's 107 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Lansing State Journal beside 107 peers

Lansing State Journal and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day20.877th of 10831.7
Photos and video77%37th of 10859%
Evening postsNot countedNo rank25%
Weekend dayNot countedNo rank73%
Engagement per post1433rd of 1089.5
Engagement a day1,92168th of 1083,000
Engagement per 1,000 followers0.09429th of 1080.052
Comments per post1867th of 10825
Comments a day37470th of 108748

What it would take

What would reaching the median of its peers take?

10.9more posts a day

77 a week, to reach the median of its peers: 31.7 a day, against 20.8 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Lansing State Journal's Facebook posts drew 374 comments a day, 50% less than the median of 107 news publishers in the United States with 50k to 500k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Lansing State Journal's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Lansing State Journal posted, beside its peers

Its own posts beside its 107 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Lansing State Journal
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Lansing State Journal, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayLansing State JournalMedian of its peers
Monday 29 June1927
Tuesday 30 June1729
Wednesday 1 July2033
Thursday 2 July2130
Friday 3 July2329
Saturday 4 July1921
Sunday 5 July1720
Monday 6 July2026
Tuesday 7 July2030
Wednesday 8 July2430
Thursday 9 July2331
Friday 10 July2328
Saturday 11 July2224
Sunday 12 July2424
Monday 13 July2128
Tuesday 14 July2330
Wednesday 15 July2434
Thursday 16 July2333
Friday 17 July2330
Saturday 18 July2223
Sunday 19 July1522
Monday 20 July1727
Tuesday 21 July2031
Wednesday 22 July2332
Thursday 23 July2234
Friday 24 July2431
Saturday 25 July2226
Sunday 26 July1922
Monday 27 July1628
Tuesday 28 July2334
Wednesday 29 July2234
Thursday 30 July2135
Friday 31 July2232
Saturday 1 August2026
Sunday 2 August1821
Monday 3 August1929
Tuesday 4 August2235
Wednesday 5 August2135
Thursday 6 August2533
Friday 7 August2036
Saturday 8 August2226
Sunday 9 August1522
Monday 10 August1629
Tuesday 11 August2132
Wednesday 12 August2234
Thursday 13 August2034
Friday 14 August2134
Saturday 15 August2327
Sunday 16 August1621
Monday 17 August1730
Tuesday 18 August1932
Wednesday 19 August2137
Thursday 20 August2335
Friday 21 August2332
Saturday 22 August2229
Sunday 23 August1621
Monday 24 August1930
Tuesday 25 August2033
Wednesday 26 August2433
Thursday 27 August1934
Friday 28 August2136
Saturday 29 August2229
Sunday 30 August1823
Monday 31 August2030
Tuesday 1 September2034
Wednesday 2 September2436
Thursday 3 September2334
Friday 4 September2036
Saturday 5 September2327
Sunday 6 September2023
Monday 7 September1621
Tuesday 8 September1929
Wednesday 9 September2136
Thursday 10 September2238
Friday 11 September2135
Saturday 12 September2228
Sunday 13 September2022
Monday 14 September1829
Tuesday 15 September2438
Wednesday 16 September2336
Thursday 17 September2335
Friday 18 September2335
Saturday 19 September2230
Sunday 20 September2428

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Lansing State Journal, and the median across its peers.
FormatLansing State JournalIts peers, median
Photo61%55%
Video or reel15%3%
Album1%0%
Link23%42%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 25%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Lansing State Journal's peers are 107 news publishers in the United States with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 107 peers, A to Z.

The peers

Its 107 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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