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The posting benchmark

The Des Moines Register on Facebook, beside its peers

How The Des Moines Register's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 94 peers: news publishers in the United States with 100k to 1m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

The Des Moines Register: 36.8 a day

Median in United States: at least 26.6 a day

That is 10.2 more a day than the median in United States.

Place the dots by

Posts a day39th/95Photos and video45th/95Evening postsWeekend day
Engagement per post29th/95Engagement a day26th/95Per 1,000 followers23rd/95Comments per post36th/95Comments a day37th/95

The Des Moines Register, United States

39thof 95

Rank among its peers, highest first, posts a day

The Des Moines Register posted 36.8 times a day to Facebook. The median of its 94 peers: 33.9.

Peers: 94 news publishers in the United States with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

The Des Moines Register's 94 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Des Moines Register beside 94 peers

The Des Moines Register and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day36.839th of 9533.9
Photos and video67%45th of 9565%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank73%
Engagement per post2329th of 9513
Engagement a day7,92426th of 954,261
Engagement per 1,000 followers0.09023rd of 950.050
Comments per post4236th of 9532
Comments a day1,55337th of 951,143

What it would take

At or above the median of its peers on posts a day

The Des Moines Register posts at or above the median of its peers: 36.8 a day, against their 33.9.

In posts, measure by measure

  • At or above the median of its peers on posts a day and photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Des Moines Register's Facebook posts drew 1,553 comments a day, 36% more than the median of 94 news publishers in the United States with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Des Moines Register's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Des Moines Register posted, beside its peers

Its own posts beside its 94 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Des Moines Register
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Des Moines Register, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Des Moines RegisterMedian of its peers
Monday 29 June3231.5
Tuesday 30 June3934
Wednesday 1 July3736
Thursday 2 July3535
Friday 3 July3832
Saturday 4 July3526
Sunday 5 July3023
Monday 6 July3330.5
Tuesday 7 July3734.5
Wednesday 8 July3837
Thursday 9 July3738.5
Friday 10 July3738
Saturday 11 July3730
Sunday 12 July2625.5
Monday 13 July3431
Tuesday 14 July3836
Wednesday 15 July3839
Thursday 16 July3738
Friday 17 July3835.5
Saturday 18 July3828.5
Sunday 19 July3525
Monday 20 July3731
Tuesday 21 July3535
Wednesday 22 July3837.5
Thursday 23 July3936.5
Friday 24 July3936.5
Saturday 25 July3727.5
Sunday 26 July3623.5
Monday 27 July3130
Tuesday 28 July3739
Wednesday 29 July3737.5
Thursday 30 July3737
Friday 31 July3637
Saturday 1 August3828.5
Sunday 2 August2522.5
Monday 3 August3031.5
Tuesday 4 August3637.5
Wednesday 5 August3436.5
Thursday 6 August3736
Friday 7 August3437
Saturday 8 August3729
Sunday 9 August3622.5
Monday 10 August3231
Tuesday 11 August3637
Wednesday 12 August3637
Thursday 13 August3937.5
Friday 14 August4138
Saturday 15 August4228
Sunday 16 August4123
Monday 17 August4133
Tuesday 18 August4336.5
Wednesday 19 August4340
Thursday 20 August4238.5
Friday 21 August4138
Saturday 22 August4231.5
Sunday 23 August4323
Monday 24 August4033
Tuesday 25 August4037.5
Wednesday 26 August3838.5
Thursday 27 August3537
Friday 28 August3638
Saturday 29 August3531.5
Sunday 30 August2226
Monday 31 August3535
Tuesday 1 September3639
Wednesday 2 September3841
Thursday 3 September3839
Friday 4 September3837
Saturday 5 September4329.5
Sunday 6 September3926.5
Monday 7 September2223.5
Tuesday 8 September3432.5
Wednesday 9 September4038.5
Thursday 10 September4140
Friday 11 September3737.5
Saturday 12 September3929.5
Sunday 13 September4024.5
Monday 14 September3533
Tuesday 15 September3641
Wednesday 16 September3740
Thursday 17 September4138.5
Friday 18 September4238
Saturday 19 September4131
Sunday 20 September3929

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Des Moines Register, and the median across its peers.
FormatThe Des Moines RegisterIts peers, median
Photo56%61%
Video or reel11%5%
Album0%0%
Link33%35%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Des Moines Register's peers are 94 news publishers in the United States with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 94 peers, A to Z.

The peers

Its 94 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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