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The posting benchmark

Naples Daily News on Facebook, beside its peers

How Naples Daily News's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 94 peers: news publishers in the United States with 100k to 1m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

Naples Daily News: 36.7 a day

Median in United States: at least 26.6 a day

That is 10.1 more a day than the median in United States.

Place the dots by

Posts a day40th/95Photos and video79th/95Evening postsWeekend day
Engagement per post90th/95Engagement a day87th/95Per 1,000 followers91st/95Comments per post90th/95Comments a day85th/95

Naples Daily News, United States

40thof 95

Rank among its peers, highest first, posts a day

Naples Daily News posted 36.7 times a day to Facebook. The median of its 94 peers: 33.9.

Its first gap: photos and video

64 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 94 news publishers in the United States with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

Naples Daily News's 94 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Naples Daily News beside 94 peers

Naples Daily News and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day36.740th of 9533.9
Photos and video41%79th of 9565%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank73%
Engagement per post390th of 9513
Engagement a day1,37487th of 954,483
Engagement per 1,000 followers0.01291st of 950.052
Comments per post8.890th of 9533
Comments a day32485th of 951,165

What it would take

What would reaching the median of its peers take?

Naples Daily News's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

64more posts a week

as photos or video, of its 257 a week: 105 now, 169 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 257 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • At or above the median of its peers on posts a day.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Naples Daily News's posts drew 324 comments a day. The median of its peers: 1,165.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Naples Daily News's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Naples Daily News posted, beside its peers

Its own posts beside its 94 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Naples Daily News
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Naples Daily News, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayNaples Daily NewsMedian of its peers
Monday 29 June3431.5
Tuesday 30 June3734
Wednesday 1 July3836
Thursday 2 July3735
Friday 3 July3932
Saturday 4 July3826
Sunday 5 July2423
Monday 6 July3230.5
Tuesday 7 July3934.5
Wednesday 8 July3937
Thursday 9 July4238
Friday 10 July4437.5
Saturday 11 July4130
Sunday 12 July2625.5
Monday 13 July3331
Tuesday 14 July3936
Wednesday 15 July4339
Thursday 16 July4038
Friday 17 July4135.5
Saturday 18 July3728.5
Sunday 19 July2525
Monday 20 July2931
Tuesday 21 July3935
Wednesday 22 July4037.5
Thursday 23 July4236.5
Friday 24 July3936.5
Saturday 25 July3927.5
Sunday 26 July1124
Monday 27 July2930.5
Tuesday 28 July4038.5
Wednesday 29 July4237
Thursday 30 July3937
Friday 31 July4237
Saturday 1 August2928.5
Sunday 2 August2123.5
Monday 3 August3131.5
Tuesday 4 August3937
Wednesday 5 August4036
Thursday 6 August4236
Friday 7 August3737
Saturday 8 August3929
Sunday 9 August2722.5
Monday 10 August3331
Tuesday 11 August4037
Wednesday 12 August4136.5
Thursday 13 August4037.5
Friday 14 August3838.5
Saturday 15 August4028
Sunday 16 August1923
Monday 17 August3333.5
Tuesday 18 August4236.5
Wednesday 19 August4440
Thursday 20 August3938.5
Friday 21 August4538
Saturday 22 August4531.5
Sunday 23 August1923.5
Monday 24 August3233.5
Tuesday 25 August4337.5
Wednesday 26 August4038
Thursday 27 August3937
Friday 28 August4238
Saturday 29 August3831.5
Sunday 30 August1726
Monday 31 August3435
Tuesday 1 September4138.5
Wednesday 2 September4240.5
Thursday 3 September4039
Friday 4 September3837
Saturday 5 September4829.5
Sunday 6 September1627
Monday 7 September1723.5
Tuesday 8 September3332.5
Wednesday 9 September4438.5
Thursday 10 September4340
Friday 11 September4537
Saturday 12 September4429.5
Sunday 13 September1925
Monday 14 September3733
Tuesday 15 September4640.5
Wednesday 16 September4639.5
Thursday 17 September4338.5
Friday 18 September4438
Saturday 19 September5331
Sunday 20 September3329

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Naples Daily News, and the median across its peers.
FormatNaples Daily NewsIts peers, median
Photo28%61%
Video or reel12%5%
Album0%0%
Link59%34%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Naples Daily News's peers are 94 news publishers in the United States with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 94 peers, A to Z.

The peers

Its 94 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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