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The posting benchmark

Pensacola News Journal on Facebook, beside its peers

How Pensacola News Journal's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 94 peers: news publishers in the United States with 100k to 1m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

Pensacola News Journal: 23.2 a day

Median in United States: at least 26.6 a day

That is 3.4 fewer a day than the median in United States.

Place the dots by

Posts a day68th/95Photos and video33rd/95Evening postsWeekend day
Engagement per post24th/95Engagement a day56th/95Per 1,000 followers20th/95Comments per post48th/95Comments a day63rd/95

Pensacola News Journal, United States

68thof 95

Rank among its peers, highest first, posts a day

Pensacola News Journal posted 23.2 times a day to Facebook, 32% less than the median of 94 news publishers in the United States with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: posts a day

10.9 more posts a day would reach its peers' median. What it would take

See all nine measures

Pensacola News Journal's 94 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Pensacola News Journal beside 94 peers

Pensacola News Journal and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day23.268th of 9534.1
Photos and video81%33rd of 9565%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank73%
Engagement per post2524th of 9513
Engagement a day3,39356th of 954,483
Engagement per 1,000 followers0.1120th of 950.050
Comments per post3248th of 9533
Comments a day75063rd of 951,165

What it would take

What would reaching the median of its peers take?

10.9more posts a day

77 a week, to reach the median of its peers: 34.1 a day, against 23.2 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Pensacola News Journal's Facebook posts drew 750 comments a day, 36% less than the median of 94 news publishers in the United States with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Pensacola News Journal's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Pensacola News Journal posted, beside its peers

Its own posts beside its 94 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Pensacola News Journal
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Pensacola News Journal, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayPensacola News JournalMedian of its peers
Monday 29 June2332
Tuesday 30 June1934
Wednesday 1 July2336.5
Thursday 2 July1935
Friday 3 July2433
Saturday 4 July2127
Sunday 5 July2023.5
Monday 6 July2231
Tuesday 7 July2235.5
Wednesday 8 July2537.5
Thursday 9 July2538.5
Friday 10 July2338
Saturday 11 July2430.5
Sunday 12 July2326
Monday 13 July2331.5
Tuesday 14 July2536.5
Wednesday 15 July2539
Thursday 16 July2238
Friday 17 July2336.5
Saturday 18 July2330.5
Sunday 19 July2325
Monday 20 July1831
Tuesday 21 July2435
Wednesday 22 July2438
Thursday 23 July2437
Friday 24 July2337
Saturday 25 July2329
Sunday 26 July2324
Monday 27 July1830.5
Tuesday 28 July2439
Wednesday 29 July2637.5
Thursday 30 July2437
Friday 31 July2337
Saturday 1 August1929
Sunday 2 August1923.5
Monday 3 August2131.5
Tuesday 4 August2337.5
Wednesday 5 August2236.5
Thursday 6 August2636.5
Friday 7 August2137
Saturday 8 August2229
Sunday 9 August2123.5
Monday 10 August2431
Tuesday 11 August2437
Wednesday 12 August2537
Thursday 13 August2338
Friday 14 August2438.5
Saturday 15 August2328
Sunday 16 August2123
Monday 17 August2133.5
Tuesday 18 August2337.5
Wednesday 19 August2540.5
Thursday 20 August2339
Friday 21 August2238
Saturday 22 August2732
Sunday 23 August2123.5
Monday 24 August2233.5
Tuesday 25 August2538.5
Wednesday 26 August2538.5
Thursday 27 August2237
Friday 28 August2038
Saturday 29 August2432
Sunday 30 August2026
Monday 31 August2135
Tuesday 1 September2539
Wednesday 2 September2641
Thursday 3 September2439
Friday 4 September2237.5
Saturday 5 September2730
Sunday 6 September2127
Monday 7 September1823.5
Tuesday 8 September2533
Wednesday 9 September2739
Thursday 10 September2540
Friday 11 September2237.5
Saturday 12 September2530
Sunday 13 September2325
Monday 14 September2133
Tuesday 15 September3241
Wednesday 16 September2740
Thursday 17 September2539
Friday 18 September2539
Saturday 19 September2731
Sunday 20 September3029

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Pensacola News Journal, and the median across its peers.
FormatPensacola News JournalIts peers, median
Photo59%61%
Video or reel21.4%5%
Album0%0%
Link19%35%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Pensacola News Journal's peers are 94 news publishers in the United States with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 94 peers, A to Z.

The peers

Its 94 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us