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The posting benchmark

The Daily Memphian on Facebook, beside its peers

How The Daily Memphian's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 95 peers: news publishers in the United States with 20k to 200k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within United States

The Daily Memphian: 20.2 a day

Median in United States: at least 26.6 a day

That is 6.4 fewer a day than the median in United States.

Place the dots by

Posts a day49th/96Photos and video70th/96Evening posts16th/40Weekend day24th/40
Engagement per post72nd/96Engagement a day52nd/96Per 1,000 followers75th/96Comments per post69th/96Comments a day58th/96

The Daily Memphian, United States

49thof 96

Rank among its peers, highest first, posts a day

The Daily Memphian posted 20.2 times a day to Facebook. The median of its 95 peers: 20.4.

Its first gap: posts a day

0.2 more posts a day would reach its peers' median. What it would take

Peers: 95 news publishers in the United States with 20k to 200k followers, 12 weeks to 20 September 2026.

See all nine measures

The Daily Memphian's 95 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Daily Memphian beside 95 peers

The Daily Memphian and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day20.249th of 9620.4
Photos and video13%70th of 9643%
Evening posts25%16th of 4023%
Weekend day67%24th of 4074%
Engagement per post272nd of 966
Engagement a day61452nd of 96780
Engagement per 1,000 followers0.03575th of 960.071
Comments per post4.769th of 9612
Comments a day9558th of 96176

What it would take

What would reaching the median of its peers take?

0.2more posts a day

2 a week, to reach the median of its peers: 20.4 a day, against 20.2 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    13% of its posts; the median of its peers 43%

    44 more of its 141 posts a week as photos or video: 18 now, 62 at the median
  • Weekend day

    A weekend day: 67% of a weekday's posts; the median of its peers 74%

    4 more posts a weekend: 3 on Saturday and 1 on Sunday
  • At or above the median of its peers on evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Daily Memphian's Facebook posts drew 95 comments a day, 46% less than the median of 95 news publishers in the United States with 20k to 200k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Daily Memphian's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Daily Memphian posted, beside its peers

Its own posts beside its 95 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Daily Memphian
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Daily Memphian, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Daily MemphianMedian of its peers
Monday 29 June2117
Tuesday 30 June2319
Wednesday 1 July2320
Thursday 2 July2320
Friday 3 July1919
Saturday 4 July1014
Sunday 5 July1614
Monday 6 July2317
Tuesday 7 July2321
Wednesday 8 July2323
Thursday 9 July2323
Friday 10 July2022
Saturday 11 July1417
Sunday 12 July1516
Monday 13 July1519
Tuesday 14 July2122
Wednesday 15 July2123
Thursday 16 July2222
Friday 17 July2222
Saturday 18 July1117
Sunday 19 July1615
Monday 20 July1817
Tuesday 21 July2121
Wednesday 22 July2321
Thursday 23 July2021
Friday 24 July1822
Saturday 25 July1515
Sunday 26 July1712
Monday 27 July1916
Tuesday 28 July2122
Wednesday 29 July2222
Thursday 30 July1921
Friday 31 July2021
Saturday 1 August1717
Sunday 2 August1315
Monday 3 August1918
Tuesday 4 August1922
Wednesday 5 August2322
Thursday 6 August1923
Friday 7 August3320
Saturday 8 August1417
Sunday 9 August1615
Monday 10 August1817
Tuesday 11 August2021
Wednesday 12 August2422
Thursday 13 August2520
Friday 14 August2221
Saturday 15 August2118
Sunday 16 August1514
Monday 17 August2018
Tuesday 18 August2020
Wednesday 19 August2221
Thursday 20 August2321
Friday 21 August2521
Saturday 22 August1318
Sunday 23 August1914
Monday 24 August2118
Tuesday 25 August2122
Wednesday 26 August2722
Thursday 27 August2120
Friday 28 August2021
Saturday 29 August1720
Sunday 30 August1915
Monday 31 August2419
Tuesday 1 September2622
Wednesday 2 September2823
Thursday 3 September2622
Friday 4 September2320
Saturday 5 September1220
Sunday 6 September1716
Monday 7 September1615
Tuesday 8 September2019
Wednesday 9 September2522
Thursday 10 September2222
Friday 11 September3222
Saturday 12 September1422
Sunday 13 September1916
Monday 14 September2218
Tuesday 15 September1922
Wednesday 16 September2923
Thursday 17 September2522
Friday 18 September2123
Saturday 19 September1122
Sunday 20 September2217

Share of posts by local hour

Show the figures as a table
Share of posts by The Daily Memphian in each local hour, beside the median of its peers.
Local hourThe Daily MemphianMedian of its peers
00:000%0.1%
01:000%0.1%
02:000%0%
03:000%0%
04:000%0%
05:0010%3.7%
06:005.7%4.5%
07:004.2%5.7%
08:006.2%6.1%
09:005.6%6.4%
10:005.4%6.3%
11:005.5%6.6%
12:004.9%5.3%
13:006.2%6.5%
14:005.6%6%
15:005.1%6.2%
16:005%5.9%
17:005.7%5.8%
18:005.3%5.5%
19:004.4%5.3%
20:004.4%4.9%
21:004.1%3.9%
22:004.2%3.7%
23:002.5%1.5%

Posts a day by weekday

Show the figures as a table
Posts a day by The Daily Memphian on each local weekday, beside the median of its peers.
WeekdayThe Daily MemphianMedian of its peers
Monday22.219.7
Tuesday22.622.3
Wednesday22.822.5
Thursday24.121.7
Friday19.822.3
Saturday14.216.6
Sunday15.712.4

What it posted

Show the figures as a table
Share of each format among posts by The Daily Memphian, and the median across its peers.
FormatThe Daily MemphianIts peers, median
Photo4%38%
Video or reel2%2%
Album6%0%
Link87%60%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Daily Memphian, 18:00 to midnight: 25%
  • Median of its peers, 18:00 to midnight: 23%
  • On a weekend day, The Daily Memphian posted 67% of a weekday's posts. The median of its peers: 74%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Daily Memphian's peers are 95 news publishers in the United States with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 95 peers, A to Z.

The peers

Its 95 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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