The posting benchmark
News brands in Latin America on Facebook
Our count of public Facebook posts from 29 June 2026 to 20 September 2026 holds 87 news brands in Latin America, from 10 countries. Here are its countries and news brands side by side, each beside the median in Latin America.
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
At a glance
- Median posts a day
- 58.6
- Median engagement a day
- 15,319
- Median engagement per post
- 28
- Total engagement, 12 weeks to 20 September 2026
- 357 million
Engagement is reactions, comments and shares. Each median is across the news brands in Latin America; the total adds up all of their posts.
The map
How often news brands post in Latin America, country by country
Median posts a day across the news brands we compared in each country, 29 June 2026 to 20 September 2026. A country shows a median only where we compared at least five Facebook Pages from at least three owners, none owning more than half. The shades run across Latin America's own range, from its lowest country median to its highest.
Median posts a day
- Under 55
- 55 to 72
- 72 to 95
- 95 to 130
- 130 or more
- Compared, no median printed
- Not in the comparison
Point at a country, or tab to it, to read its median; choose it to open its page.
Show the figures as a table
| Country | Median posts a day | News brands |
|---|---|---|
| Argentina | 166 | 9 |
| Brazil | 41.3 | 14 |
| Chile | Compared, no median printed | 3 |
| Colombia | 75.1 | 11 |
| Costa Rica | Compared, no median printed | 3 |
| Ecuador | Compared, no median printed | 1 |
| Guatemala | Compared, no median printed | 1 |
| Honduras | Compared, no median printed | 2 |
| Mexico | 41.7 | 35 |
| Peru | Compared, no median printed | 8 |
Each country, week by week
Median posts a week across each country's news brands, A to Z, all on one scale.
Places
Countries in Latin America
| Country | News brands | Median posts a day |
|---|---|---|
| Argentina | 9 | 166 |
| Brazil | 14 | 41.2 |
| Chile | 3 | No median |
| Colombia | 11 | 75.1 |
| Costa Rica | 3 | No median |
| Ecuador | 1 | No median |
| Guatemala | 1 | No median |
| Honduras | 2 | No median |
| Mexico | 35 | 41.7 |
| Peru | 8 | No median |
Median posts a day across the news brands of each place in Latin America, A to Z, 29 June 2026 to 20 September 2026. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Brand by brand
Every news brand in Latin America, side by side
Each dot is one news brand in Latin America, placed by the measure you choose, with the median and middle half across them. 29 June 2026 to 20 September 2026.
Our count
Posts a day on each news brand's Facebook Page.
- Median in Latin America: 58.6 a day
- Middle half in Latin America: 34.1 to 107
Point at a dot, or tab to the dots and use the arrow keys (they move A to Z), to see which news brand it is. Press Enter to open its page. The table below lists every one, A to Z.
The news brands
Every news brand in Latin America
Each news brand's own figures. Sort by any column, and choose which columns to show. Being counted says nothing about which tools a newsroom uses.
Columns
News brands in Latin America, A to Z: their figures, 29 June 2026 to 20 September 2026. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
| A Gazeta | Brazil | 1m to 10m | 126 | 15,319 | 13 | 4,014 | 31% | Not counted | Not counted |
|---|---|---|---|---|---|---|---|---|---|
| ADN | Colombia | 100k to 1m | 1.8 | 93 | 21 | 12 | 100% | 47% | 11% |
| ADN Radio Chile | Chile | 1m to 10m | 140 | 89,752 | 122 | 20,899 | 75% | 34% | 69% |
| América Noticias (América TV) | Peru | 1m to 10m | 67 | 45,651 | 37 | 4,977 | 28% | 35% | 56% |
| Blu Radio | Colombia | 1m to 10m | 75.1 | 150,040 | 574 | 27,971 | 97% | 29% | 60% |
| CAMBIO | Colombia | 100k to 1m | 64.4 | 16,903 | 34 | 2,793 | 24% | 26% | 95% |
| Canal N | Peru | 1m to 10m | 94 | 43,665 | 44 | 8,965 | 65% | 41% | 25% |
| Caracol Radio | Colombia | 1m to 10m | 89.1 | 104,090 | 72 | 16,935 | 79% | 31% | 47% |
| CBN | Brazil | 1m to 10m | 31.4 | 2,125 | 16 | 925 | 19% | Not counted | Not counted |
| Citytv | Colombia | 1m to 10m | 95.2 | 47,326 | 95 | 7,161 | 99% | 30% | 76% |
| Clarín | Argentina | 1m to 10m | 149 | 103,680 | 102 | 19,244 | 77% | 27% | 68% |
| Correo | Peru | 1m to 10m | 175 | 18,925 | 6 | 3,962 | 22% | 24% | 80% |
| Depor | Peru | 1m to 10m | 60.3 | 27,976 | 9 | 2,168 | 27% | 25% | 128% |
| Diario de Querétaro | Mexico | 100k to 1m | 46.2 | 5,544 | 13 | 1,094 | 46% | Not counted | Not counted |
| Diario de Xalapa | Mexico | 100k to 1m | 32 | 1,386 | 5 | 168 | 52% | Not counted | Not counted |
| Diario del Sur | Mexico | 100k to 1m | 34.6 | 5,482 | 30 | 660 | 56% | Not counted | Not counted |
| Diário Gaúcho | Brazil | 100k to 1m | 5.5 | 149 | 16 | 13 | 19% | Not counted | Not counted |
| Ecuavisa | Ecuador | 1m to 10m | 79.5 | 73,916 | 228 | 11,208 | over 99% | 29% | 70% |
| El Comercio | Peru | 1m to 10m | 246 | 37,975 | 17 | 7,974 | 13% | 29% | 85% |
| El Cronista | Argentina | 100k to 1m | 80.3 | 26,587 | 7 | 6,126 | 68% | 23% | 39% |
| El Espectador | Colombia | 1m to 10m | 253 | 97,152 | 39 | 18,650 | 67% | 24% | 73% |
| El Financiero | Costa Rica | 100k to 1m | 33.7 | 2,821 | 12 | 597 | 46% | 20.7% | 98% |
| El Heraldo (Honduras) | Honduras | 1m to 10m | 113 | 25,036 | 12 | 3,050 | 53% | 29% | 78% |
| El Heraldo de Chihuahua | Mexico | 100k to 1m | 62 | 10,947 | 38 | 1,804 | 56% | Not counted | Not counted |
| El Heraldo de Juárez | Mexico | 100k to 1m | 36.6 | 863 | 1 | 128 | 12% | Not counted | Not counted |
| El Imparcial | Mexico | 1m to 10m | 89.6 | 73,248 | 108 | 8,646 | 89% | Not counted | Not counted |
| El Occidental | Mexico | 100k to 1m | 56.5 | 6,889 | 5 | 774 | 46% | Not counted | Not counted |
| El Sol de Cuernavaca | Mexico | 100k to 1m | 45.6 | 4,728 | 17 | 599 | 62% | Not counted | Not counted |
| El Sol de Durango | Mexico | 100k to 1m | 40.2 | 7,068 | 38 | 809 | 87% | Not counted | Not counted |
| El Sol de Hermosillo | Mexico | 100k to 1m | 31.1 | 4,843 | 33 | 647 | 78% | Not counted | Not counted |
| El Sol de Hidalgo | Mexico | 100k to 1m | 23.5 | 1,944 | 10 | 199 | 84% | Not counted | Not counted |
| El Sol de Irapuato | Mexico | 100k to 1m | 32.5 | 3,052 | 19 | 376 | 71.7% | Not counted | Not counted |
| El Sol de la Laguna | Mexico | 100k to 1m | 37.7 | 13,387 | 95 | 1,697 | 96% | Not counted | Not counted |
| El Sol de León | Mexico | 100k to 1m | 41.7 | 1,543 | 4 | 211 | 42% | Not counted | Not counted |
| El Sol de México | Mexico | 100k to 1m | 69.7 | 20,286 | 11 | 2,114 | 79% | Not counted | Not counted |
| El Sol de Parral | Mexico | 100k to 1m | 44.6 | 6,005 | 27 | 851 | 51% | Not counted | Not counted |
| El Sol de Puebla | Mexico | 1m to 10m | 54.8 | 26,323 | 89 | 2,726 | 63% | Not counted | Not counted |
| El Sol de San Juan del Río | Mexico | 100k to 1m | 34.4 | 3,349 | 23 | 385 | 42% | Not counted | Not counted |
| El Sol de San Luis | Mexico | 100k to 1m | 33.4 | 3,485 | 18 | 467 | 60% | Not counted | Not counted |
| El Sol de Tampico | Mexico | 100k to 1m | 56 | 23,158 | 23 | 1,809 | 53% | Not counted | Not counted |
| El Sol de Tijuana | Mexico | 100k to 1m | 64.9 | 4,788 | 5 | 649 | 33% | Not counted | Not counted |
| El Sol de Tlaxcala | Mexico | 100k to 1m | 41.7 | 6,897 | 38 | 582 | 83% | Not counted | Not counted |
| El Sol de Toluca | Mexico | 100k to 1m | 34.4 | 9,776 | 44 | 1,080 | 88% | Not counted | Not counted |
| El Sol de Tulancingo | Mexico | 100k to 1m | 15.5 | 1,392 | 14 | 125 | 89% | Not counted | Not counted |
| El Sol de Zacatecas | Mexico | 100k to 1m | 35.5 | 1,467 | 4 | 194 | 69% | Not counted | Not counted |
| El Sol del Centro | Mexico | 100k to 1m | 37.5 | 2,383 | 9 | 331 | 87% | Not counted | Not counted |
| El Sudcaliforniano | Mexico | 100k to 1m | 32.2 | 2,075 | 5 | 292 | 55% | Not counted | Not counted |
| EL TIEMPO | Colombia | 1m to 10m | 118 | 288,930 | 514 | 41,184 | 99% | 30% | 87% |
| Estadão | Brazil | 1m to 10m | 84.3 | 69,921 | 67 | 17,598 | 67% | Not counted | Not counted |
| ESTO | Mexico | 100k to 1m | 75.4 | 45,258 | 53 | 4,335 | 97% | Not counted | Not counted |
| Extra | Brazil | 1m to 10m | 51.1 | 3,664 | 26 | 730 | 6% | Not counted | Not counted |
| Folha de S.Paulo | Brazil | 1m to 10m | 94.1 | 63,610 | 53 | 19,175 | 36.7% | Not counted | Not counted |
| Frontera (Tijuana) | Mexico | 1m to 10m | 83.2 | 79,792 | 78 | 10,943 | 88% | Not counted | Not counted |
| g1 | Brazil | Over 10m | 134 | 352,420 | 273 | 46,492 | 77% | Not counted | Not counted |
| Gestión | Peru | 1m to 10m | 82.3 | 8,135 | 7 | 1,554 | 12% | 13% | 37.4% |
| GloboNews | Brazil | 1m to 10m | 19.5 | 44,678 | 415 | 7,208 | 97% | Not counted | Not counted |
| GZH (GaúchaZH: Zero Hora + Rádio Gaúcha) | Brazil | 1m to 10m | 29.9 | 23,740 | 264 | 5,322 | 88% | Not counted | Not counted |
| Infobae | Argentina | 1m to 10m | 235 | 206,520 | 110 | 30,940 | 74% | 29% | 72.1% |
| KienyKe | Colombia | 100k to 1m | 58.6 | 22,213 | 9 | 2,320 | 79% | 26% | 87% |
| La Crónica (Mexicali) | Mexico | 1m to 10m | 90.1 | 48,950 | 57 | 5,901 | 90% | Not counted | Not counted |
| La Cuarta | Chile | 100k to 1m | 55 | 3,300 | 14 | 1,140 | under 1% | 30% | 70% |
| LA NACION | Argentina | 1m to 10m | 205 | 80,122 | 17 | 12,582 | 17% | 34% | 70% |
| La Nación (Costa Rica) | Costa Rica | 1m to 10m | 262 | 58,081 | 28 | 14,079 | 46% | 26% | 74% |
| La Prensa | Mexico | 100k to 1m | 47.1 | 8,444 | 7 | 1,064 | 31% | Not counted | Not counted |
| La Prensa (Honduras) | Honduras | 1m to 10m | 149 | 66,789 | 43 | 6,388 | 75% | 28% | 81% |
| La Teja | Costa Rica | 100k to 1m | 111 | 38,800 | 87 | 8,378 | 82% | 28% | 97% |
| La Tercera | Chile | 1m to 10m | 65 | 5,976 | 11 | 1,563 | 4% | 22% | 124% |
| La Voz de la Frontera | Mexico | 100k to 1m | 44.6 | 6,862 | 30 | 1,030 | 62% | Not counted | Not counted |
| La Voz del Interior | Argentina | 1m to 10m | 122 | 58,299 | 58 | 10,986 | 89% | 24% | 69% |
| LN+ (La Nación Más) | Argentina | 1m to 10m | 34.4 | 54,727 | 177 | 9,678 | 99% | 39% | 76% |
| Milenio | Mexico | 1m to 10m | 306 | 280,030 | 79 | 27,058 | 97% | Not counted | Not counted |
| Nexo Jornal | Brazil | 100k to 1m | 12.7 | 26 | 1 | 3.3 | 3% | Not counted | Not counted |
| Noticias Caracol | Colombia | Over 10m | 133 | 316,350 | 401 | 34,352 | 99% | 29% | 89% |
| O Globo | Brazil | 1m to 10m | 103 | 60,759 | 75 | 18,068 | 16% | Not counted | Not counted |
| Ojo | Peru | 1m to 10m | 10.7 | 1,097 | 11 | 153 | 16% | 17% | 61% |
| Olé | Argentina | 1m to 10m | 166 | 338,260 | 104 | 29,677 | 43% | 40% | 107% |
| Pioneiro | Brazil | 100k to 1m | 20.4 | 683 | 10 | 106 | 1% | Not counted | Not counted |
| Portafolio | Colombia | 100k to 1m | 26.1 | 3,347 | 18 | 556 | 23% | 11% | 54% |
| Radio Mitre | Argentina | 1m to 10m | 403 | 68,953 | 28 | 15,239 | 85% | 29% | 87% |
| República | Guatemala | 100k to 1m | 10.4 | 3,476 | 34 | 592 | 94% | 16% | 80% |
| TN (Todo Noticias) | Argentina | Over 10m | 341 | 295,660 | 165 | 37,353 | 64% | 26% | 96% |
| Tribuna de San Luis | Mexico | 100k to 1m | 24.1 | 3,949 | 49 | 374 | 77% | Not counted | Not counted |
| Trome | Peru | 1m to 10m | 147 | 33,028 | 15 | 3,735 | 13% | 23% | 83% |
| UOL | Brazil | 1m to 10m | 238 | 14,468 | 11 | 5,523 | under 1% | Not counted | Not counted |
| Valor Econômico | Brazil | 1m to 10m | 7.1 | 644 | 5 | 109 | 78% | Not counted | Not counted |
| W Radio Colombia | Colombia | 1m to 10m | 13.4 | 6,148 | 96 | 1,744 | 97% | 41% | 10% |
| W Radio México | Mexico | 1m to 10m | 32.8 | 1,797 | 6 | 305 | 78% | Not counted | Not counted |
The median news brand
The median news brand in Latin America
Medians across the 87 news brands we compared in Latin America, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are each news brand's local time.
Posts each day
- Median in Latin America
- Middle half in Latin America
Show the figures as a table
| Day | Median in Latin America | Middle half in Latin America |
|---|---|---|
| Monday 29 June | 56 | 32.5 to 110 |
| Tuesday 30 June | 65 | 34.5 to 121 |
| Wednesday 1 July | 70 | 42 to 129 |
| Thursday 2 July | 59 | 33 to 110 |
| Friday 3 July | 56 | 35 to 114 |
| Saturday 4 July | 51 | 28 to 102 |
| Sunday 5 July | 47 | 29 to 96 |
| Monday 6 July | 67 | 37.5 to 124 |
| Tuesday 7 July | 64 | 37.5 to 118 |
| Wednesday 8 July | 59 | 34 to 121 |
| Thursday 9 July | 61 | 35 to 107 |
| Friday 10 July | 60 | 32.5 to 111 |
| Saturday 11 July | 47 | 30 to 78 |
| Sunday 12 July | 43 | 26.5 to 83.5 |
| Monday 13 July | 52 | 33 to 96.5 |
| Tuesday 14 July | 63 | 35 to 116 |
| Wednesday 15 July | 63 | 34.5 to 120 |
| Thursday 16 July | 59 | 34 to 105 |
| Friday 17 July | 53 | 33 to 114 |
| Saturday 18 July | 47 | 30.5 to 85 |
| Sunday 19 July | 50 | 29 to 87 |
| Monday 20 July | 56 | 32 to 110 |
| Tuesday 21 July | 61 | 34.5 to 128 |
| Wednesday 22 July | 67 | 33.5 to 121 |
| Thursday 23 July | 56 | 34 to 122 |
| Friday 24 July | 54 | 32 to 115 |
| Saturday 25 July | 48 | 28.5 to 87.5 |
| Sunday 26 July | 43 | 27.5 to 78.5 |
| Monday 27 July | 55 | 32 to 121 |
| Tuesday 28 July | 62 | 34.5 to 128 |
| Wednesday 29 July | 62 | 33.5 to 136 |
| Thursday 30 July | 59 | 35 to 121 |
| Friday 31 July | 55 | 33 to 128 |
| Saturday 1 August | 47 | 30.5 to 83.5 |
| Sunday 2 August | 43 | 27.5 to 78.5 |
| Monday 3 August | 55 | 32 to 110 |
| Tuesday 4 August | 55 | 35 to 126 |
| Wednesday 5 August | 60 | 34 to 130 |
| Thursday 6 August | 61 | 34 to 120 |
| Friday 7 August | 54 | 35 to 126 |
| Saturday 8 August | 47 | 30.5 to 82 |
| Sunday 9 August | 41 | 27 to 83 |
| Monday 10 August | 57 | 34 to 111 |
| Tuesday 11 August | 55 | 37 to 124 |
| Wednesday 12 August | 60 | 35.5 to 110 |
| Thursday 13 August | 56 | 37 to 117 |
| Friday 14 August | 58 | 34.5 to 112 |
| Saturday 15 August | 48 | 31 to 76 |
| Sunday 16 August | 40 | 28 to 75.5 |
| Monday 17 August | 50 | 29.5 to 104 |
| Tuesday 18 August | 60 | 35.5 to 124 |
| Wednesday 19 August | 61 | 35.5 to 115 |
| Thursday 20 August | 55 | 34.5 to 119 |
| Friday 21 August | 54 | 35.5 to 105 |
| Saturday 22 August | 46 | 29 to 77.5 |
| Sunday 23 August | 41 | 30.5 to 72.5 |
| Monday 24 August | 52 | 33 to 98.5 |
| Tuesday 25 August | 61 | 37.5 to 123 |
| Wednesday 26 August | 58 | 36.5 to 113 |
| Thursday 27 August | 60 | 37.5 to 119 |
| Friday 28 August | 50 | 36.5 to 118 |
| Saturday 29 August | 49 | 31.5 to 81 |
| Sunday 30 August | 44 | 28.5 to 78 |
| Monday 31 August | 52 | 35 to 105 |
| Tuesday 1 September | 59 | 35 to 119 |
| Wednesday 2 September | 61 | 36 to 123 |
| Thursday 3 September | 61 | 37 to 126 |
| Friday 4 September | 55 | 35.5 to 128 |
| Saturday 5 September | 45 | 31 to 102 |
| Sunday 6 September | 46 | 29 to 82.5 |
| Monday 7 September | 50 | 35.5 to 99 |
| Tuesday 8 September | 62 | 39 to 119 |
| Wednesday 9 September | 61 | 38 to 124 |
| Thursday 10 September | 60 | 33.5 to 115 |
| Friday 11 September | 56 | 37 to 124 |
| Saturday 12 September | 47 | 32 to 94.5 |
| Sunday 13 September | 44 | 30 to 90 |
| Monday 14 September | 52 | 34 to 118 |
| Tuesday 15 September | 60 | 35.5 to 136 |
| Wednesday 16 September | 61 | 36.5 to 120 |
| Thursday 17 September | 55 | 34 to 118 |
| Friday 18 September | 56 | 36.5 to 126 |
| Saturday 19 September | 47 | 31 to 87.5 |
| Sunday 20 September | 38 | 23 to 84.5 |
Share of posts by local hour
Show the figures as a table
| Local hour | Median share |
|---|---|
| 00:00 | 1.2% |
| 01:00 | 0.8% |
| 02:00 | 0.5% |
| 03:00 | 0.5% |
| 04:00 | 0.7% |
| 05:00 | 1.4% |
| 06:00 | 2.8% |
| 07:00 | 4.6% |
| 08:00 | 5.1% |
| 09:00 | 5.8% |
| 10:00 | 6.3% |
| 11:00 | 6.4% |
| 12:00 | 6.3% |
| 13:00 | 5.7% |
| 14:00 | 5.6% |
| 15:00 | 6% |
| 16:00 | 6.2% |
| 17:00 | 6.1% |
| 18:00 | 5.9% |
| 19:00 | 5.6% |
| 20:00 | 5.1% |
| 21:00 | 4.8% |
| 22:00 | 3.7% |
| 23:00 | 2.9% |
Posts a day by weekday
Show the figures as a table
| Weekday | Median posts a day |
|---|---|
| Monday | 108 |
| Tuesday | 112 |
| Wednesday | 111 |
| Thursday | 106 |
| Friday | 108 |
| Saturday | 78 |
| Sunday | 75 |
What they posted
Show the figures as a table
| Format | Median in Latin America |
|---|---|
| Photo | 37.2% |
| Video or reel | 16% |
| Album | 6% |
| Link | 39% |
| Text only | 3% |
| Other | 0% |
Places
Countries and regions
Other sub-regions in the Americas
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