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The posting benchmark

News brands in North America on Facebook

Our count of public Facebook posts from 29 June 2026 to 20 September 2026 holds 209 news brands in North America, from three countries. Here are its countries and news brands side by side, each beside the median in North America.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Find your newsroom

Type its name, then choose it to open its page.

Every news brand, A to Z

At a glance

Median posts a day
at least 26.7
Median engagement a day
at least 2,884
Median engagement per post
10
Total engagement, 12 weeks to 20 September 2026
at least 208 million

Engagement is reactions, comments and shares. Each median is across the news brands in North America; the total adds up all of their posts.

The map

How often news brands post in North America, country by country

Median posts a day across the news brands we compared in each country, 29 June 2026 to 20 September 2026. A country shows a median only where we compared at least five Facebook Pages from at least three owners, none owning more than half. The shades run across North America's own range, from its lowest country median to its highest.

Median posts a day

  • Under 10
  • 10 to 20
  • 20 to 30
  • 30 to 50
  • 50 or more
  • Compared, no median printed
  • Not in the comparison

Point at a country, or tab to it, to read its median; choose it to open its page.

Show the figures as a table
Median posts a day by country, A to Z, 29 June 2026 to 20 September 2026
CountryMedian posts a dayNews brands
JamaicaCompared, no median printed2
Puerto RicoCompared, no median printed2
United Statesat least 26.6205

Each country, week by week

Median posts a week across each country's news brands, A to Z, all on one scale.

Places

Countries in North America

Countries in North America
CountryNews brandsMedian posts a day
Jamaica2No median
Puerto Rico2No median
United States20526.2

Median posts a day across the news brands of each place in North America, A to Z, 29 June 2026 to 20 September 2026. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Brand by brand

Every news brand in North America, side by side

Each dot is one news brand in North America, placed by the measure you choose, with the median and middle half across them. 29 June 2026 to 20 September 2026.

Our count

Place the dots by

Posts a day on each news brand's Facebook Page.

  • Median in North America: at least 26.7 a day
  • Middle half in North America: 15.6 to 39.7

Point at a dot, or tab to the dots and use the arrow keys (they move A to Z), to see which news brand it is. Press Enter to open its page. The table below lists every one, A to Z.

209 news brands in North America, placed by posts a day, with the median and middle half across them. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Canada:

Meta has blocked news for people in Canada on Facebook and Instagram since August 2023.

Meta, "Changes to news availability on our platforms in Canada" · Aug 2023

So Canadian Pages are listed but left out of every median.

The news brands

Every news brand in North America

Each news brand's own figures. Sort by any column, and choose which columns to show. Being counted says nothing about which tools a newsroom uses.

Columns
Show these columns

News brands in North America, A to Z: their figures, 29 June 2026 to 20 September 2026. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

The median news brand

The median news brand in North America

Medians across the 209 news brands we compared in North America, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are each news brand's local time.

Posts each day

  • Median in North America
  • Middle half in North America
Show the figures as a table
Median posts each day across news brands in North America, with the middle half of them shaded, 29 June 2026 to 20 September 2026.
DayMedian in North AmericaMiddle half in North America
Monday 29 June2615 to 37
Tuesday 30 June2918 to 41
Wednesday 1 July3019 to 42
Thursday 2 July3019 to 41
Friday 3 July2716 to 40
Saturday 4 July2010 to 35
Sunday 5 July187 to 31
Monday 6 July2616 to 38
Tuesday 7 July2919 to 41
Wednesday 8 July2919 to 44
Thursday 9 July3019 to 42
Friday 10 July2818 to 42
Saturday 11 July2211 to 37
Sunday 12 July229 to 34
Monday 13 July2715 to 38
Tuesday 14 July2919 to 44
Wednesday 15 July3019 to 44
Thursday 16 July3019 to 44
Friday 17 July2819 to 44
Saturday 18 July2211 to 38
Sunday 19 July208 to 34
Monday 20 July2615 to 37
Tuesday 21 July2918 to 42
Wednesday 22 July3019 to 43
Thursday 23 July3019 to 43
Friday 24 July2918 to 42
Saturday 25 July2211 to 37
Sunday 26 July198 to 32
Monday 27 July2815 to 38
Tuesday 28 July3218 to 44
Wednesday 29 July3119 to 44
Thursday 30 July3017 to 43
Friday 31 July2818 to 42
Saturday 1 August2210 to 36
Sunday 2 August199 to 30
Monday 3 August2715 to 37
Tuesday 4 August3219 to 44
Wednesday 5 August3319 to 44
Thursday 6 August3219 to 42
Friday 7 August3119 to 42
Saturday 8 August2211 to 37
Sunday 9 August197 to 32
Monday 10 August2815 to 38
Tuesday 11 August3018 to 43
Wednesday 12 August3319 to 42
Thursday 13 August2818 to 44
Friday 14 August2918 to 44
Saturday 15 August2411 to 35
Sunday 16 August208 to 31
Monday 17 August2915 to 38
Tuesday 18 August3119 to 43
Wednesday 19 August3319 to 45
Thursday 20 August3319 to 44
Friday 21 August2819 to 45
Saturday 22 August2413 to 37
Sunday 23 August188 to 32
Monday 24 August2815 to 39
Tuesday 25 August3119 to 46
Wednesday 26 August3219 to 47
Thursday 27 August3217 to 44
Friday 28 August3218 to 43
Saturday 29 August2413 to 39
Sunday 30 August198 to 33
Monday 31 August2815 to 41
Tuesday 1 September3119 to 45
Wednesday 2 September3319 to 46
Thursday 3 September3119 to 46
Friday 4 September3218 to 45
Saturday 5 September2413 to 39
Sunday 6 September218 to 32
Monday 7 September1910 to 36
Tuesday 8 September2816 to 41
Wednesday 9 September3419 to 45
Thursday 10 September3319 to 47
Friday 11 September3220 to 45
Saturday 12 September2514 to 39
Sunday 13 September209 to 34
Monday 14 September2915 to 39
Tuesday 15 September3419 to 46
Wednesday 16 September3319 to 47
Thursday 17 September3320 to 46
Friday 18 September3219 to 46
Saturday 19 September2514 to 40
Sunday 20 September2410 to 35

Share of posts by local hour

Show the figures as a table
Median share of posts in each local hour across news brands in North America.
Local hourMedian share
00:000.1%
01:000.2%
02:000.1%
03:000%
04:000.1%
05:003%
06:004.7%
07:005.4%
08:005.8%
09:006%
10:006.1%
11:006.4%
12:005.8%
13:006.3%
14:006.2%
15:006.1%
16:006%
17:006%
18:005.6%
19:005%
20:004.8%
21:004.3%
22:003.7%
23:002.3%

Posts a day by weekday

Show the figures as a table
Median posts a day on each local weekday across news brands in North America.
WeekdayMedian posts a day
Monday25.4
Tuesday28.6
Wednesday26.4
Thursday27.6
Friday25.9
Saturday19.3
Sunday14.6

What they posted

Show the figures as a table
Median share of each format among posts by news brands in North America.
FormatMedian in North America
Photo52%
Video or reel4%
Album0%
Link44%
Text only0%
Other0%

Places

Countries and regions

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