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The posting benchmark

News brands in the Americas on Facebook

Our count of public Facebook posts from 29 June 2026 to 20 September 2026 holds 296 news brands in the Americas, from 13 countries. Here are its countries and news brands side by side, each beside the median in the Americas.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Find your newsroom

Type its name, then choose it to open its page.

Every news brand, A to Z

At a glance

Median posts a day
at least 34
Median engagement a day
at least 3,969
Median engagement per post
14
Total engagement, 12 weeks to 20 September 2026
at least 565 million

Engagement is reactions, comments and shares. Each median is across the news brands in the Americas; the total adds up all of their posts.

The map

How often news brands post in the Americas, country by country

Median posts a day across the news brands we compared in each country, 29 June 2026 to 20 September 2026. A country shows a median only where we compared at least five Facebook Pages from at least three owners, none owning more than half. The shades run across the Americas's own range, from its lowest country median to its highest.

Median posts a day

  • Under 38
  • 38 to 55
  • 55 to 80
  • 80 to 120
  • 120 or more
  • Compared, no median printed
  • Not in the comparison

Point at a country, or tab to it, to read its median; choose it to open its page.

Show the figures as a table
Median posts a day by country, A to Z, 29 June 2026 to 20 September 2026
CountryMedian posts a dayNews brands
Argentina1669
Brazil41.314
ChileCompared, no median printed3
Colombia75.111
Costa RicaCompared, no median printed3
EcuadorCompared, no median printed1
GuatemalaCompared, no median printed1
HondurasCompared, no median printed2
JamaicaCompared, no median printed2
Mexico41.735
PeruCompared, no median printed8
Puerto RicoCompared, no median printed2
United Statesat least 26.6205

Each country, week by week

Median posts a week across each country's news brands, A to Z, all on one scale.

Places

Countries and sub-regions in the Americas

Countries in the Americas
CountryNews brandsMedian posts a day
Argentina9166
Brazil1441.2
Chile3No median
Colombia1175.1
Costa Rica3No median
Ecuador1No median
Guatemala1No median
Honduras2No median
Jamaica2No median
Mexico3541.7
Peru8No median
Puerto Rico2No median
United States20526.2

Median posts a day across the news brands of each place in the Americas, A to Z, 29 June 2026 to 20 September 2026. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Sub-regions in the Americas
Sub-regionNews brandsMedian posts a day
Latin America8758.6
North America Canada note20926.4

Median posts a day across the news brands of each place in the Americas, A to Z, 29 June 2026 to 20 September 2026. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Brand by brand

Every news brand in the Americas, side by side

Each dot is one news brand in the Americas, placed by the measure you choose, with the median and middle half across them. 29 June 2026 to 20 September 2026.

Our count

Place the dots by

Posts a day on each news brand's Facebook Page.

  • Median in the Americas: at least 34 a day
  • Middle half in the Americas: 19.8 to 47.6

Point at a dot, or tab to the dots and use the arrow keys (they move A to Z), to see which news brand it is. Press Enter to open its page. The table below lists every one, A to Z.

296 news brands in the Americas, placed by posts a day, with the median and middle half across them. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Canada:

Meta has blocked news for people in Canada on Facebook and Instagram since August 2023.

Meta, "Changes to news availability on our platforms in Canada" · Aug 2023

So Canadian Pages are listed but left out of every median.

The news brands

Every news brand in the Americas

Each news brand's own figures. Sort by any column, and choose which columns to show. Being counted says nothing about which tools a newsroom uses.

Columns
Show these columns

News brands in the Americas, A to Z: their figures, 29 June 2026 to 20 September 2026. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

The median news brand

The median news brand in the Americas

Medians across the 296 news brands we compared in the Americas, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are each news brand's local time.

Posts each day

  • Median in the Americas
  • Middle half in the Americas
Show the figures as a table
Median posts each day across news brands in the Americas, with the middle half of them shaded, 29 June 2026 to 20 September 2026.
DayMedian in the AmericasMiddle half in the Americas
Monday 29 June3217 to 49
Tuesday 30 June3419 to 52.5
Wednesday 1 July3720 to 56
Thursday 2 July3519 to 54
Friday 3 July3319 to 49
Saturday 4 July2712 to 43
Sunday 5 July2411.8 to 38
Monday 6 July3317 to 52
Tuesday 7 July3620 to 52
Wednesday 8 July3520 to 52.3
Thursday 9 July3621 to 55
Friday 10 July3519.8 to 50.5
Saturday 11 July2814 to 44
Sunday 12 July2611 to 41
Monday 13 July3217 to 47
Tuesday 14 July3620 to 56
Wednesday 15 July3721 to 56
Thursday 16 July35.521.8 to 56
Friday 17 July34.520 to 52.3
Saturday 18 July28.514 to 44.3
Sunday 19 July26.511 to 42.3
Monday 20 July3117 to 47
Tuesday 21 July3520 to 52
Wednesday 22 July3620 to 51.3
Thursday 23 July3621 to 50
Friday 24 July3420 to 50
Saturday 25 July2714 to 43
Sunday 26 July24.59 to 41
Monday 27 July3116 to 46.3
Tuesday 28 July3620.8 to 51.5
Wednesday 29 July3620 to 51
Thursday 30 July3720 to 52.3
Friday 31 July3620 to 53.3
Saturday 1 August2813 to 45
Sunday 2 August2411 to 38.3
Monday 3 August3217 to 46
Tuesday 4 August3720 to 51
Wednesday 5 August3621 to 55
Thursday 6 August3621 to 52
Friday 7 August36.520 to 50.5
Saturday 8 August2914.8 to 43
Sunday 9 August2411 to 38
Monday 10 August3217 to 48
Tuesday 11 August3721 to 51
Wednesday 12 August3722 to 52.3
Thursday 13 August3620 to 53.3
Friday 14 August3620 to 52
Saturday 15 August2914 to 44
Sunday 16 August2410.8 to 40
Monday 17 August3318 to 46.3
Tuesday 18 August3719 to 52.3
Wednesday 19 August3820 to 56
Thursday 20 August3721 to 52
Friday 21 August3621 to 51
Saturday 22 August3015 to 45
Sunday 23 August259.75 to 40
Monday 24 August3318 to 48
Tuesday 25 August3721.8 to 51.3
Wednesday 26 August37.521 to 54
Thursday 27 August3720 to 55
Friday 28 August36.520 to 50
Saturday 29 August3215.8 to 47
Sunday 30 August2612 to 41
Monday 31 August3419 to 49
Tuesday 1 September3721 to 54
Wednesday 2 September3822 to 56.3
Thursday 3 September3821 to 54
Friday 4 September3720 to 53.3
Saturday 5 September3116 to 46
Sunday 6 September2711.8 to 42
Monday 7 September28.514 to 45.3
Tuesday 8 September34.519 to 51
Wednesday 9 September3821 to 53.5
Thursday 10 September3821 to 54
Friday 11 September3721 to 53
Saturday 12 September3016 to 45
Sunday 13 September2712 to 42
Monday 14 September3418 to 50.3
Tuesday 15 September3921 to 55.3
Wednesday 16 September38.522 to 53.3
Thursday 17 September3721 to 54
Friday 18 September3821 to 52.3
Saturday 19 September3116.8 to 47
Sunday 20 September2714 to 40

Share of posts by local hour

Show the figures as a table
Median share of posts in each local hour across news brands in the Americas.
Local hourMedian share
00:000.8%
01:000.3%
02:000.2%
03:000.1%
04:000.1%
05:002%
06:004.2%
07:005.1%
08:005.5%
09:006%
10:006.2%
11:006.5%
12:006.1%
13:006.2%
14:005.8%
15:006.2%
16:006.3%
17:006.2%
18:005.7%
19:005.2%
20:004.9%
21:004.4%
22:003.7%
23:002.3%

Posts a day by weekday

Show the figures as a table
Median posts a day on each local weekday across news brands in the Americas.
WeekdayMedian posts a day
Monday34
Tuesday36.5
Wednesday36.4
Thursday35.8
Friday35.1
Saturday26.4
Sunday24.3

What they posted

Show the figures as a table
Median share of each format among posts by news brands in the Americas.
FormatMedian in the Americas
Photo52%
Video or reel6%
Album1%
Link42%
Text only0%
Other0%

Places

Countries and regions

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