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The posting benchmark

El Sudcaliforniano on Facebook, beside its peers

How El Sudcaliforniano's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 14 peers: news publishers in Mexico with 30k to 300k followers.

Country
Mexico
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Mexico

El Sudcaliforniano: 32.2 a day

Median in Mexico: 41.7 a day

That is 9.5 fewer a day than the median in Mexico.

Place the dots by

Posts a day10th/15Photos and video10th/15Evening postsWeekend day
Engagement per post10th/15Engagement a day9th/15Per 1,000 followers8th/15Comments per post8th/15Comments a day9th/15

El Sudcaliforniano, Mexico

10thof 15

Rank among its peers, highest first, posts a day

El Sudcaliforniano posted 32.2 times a day to Facebook. The median of its 14 peers: 36.1.

Its first gap: posts a day

3.9 more posts a day would reach its peers' median. What it would take

Peers: 14 news publishers in Mexico with 30k to 300k followers, 12 weeks to 20 September 2026.

See all nine measures

El Sudcaliforniano's 14 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

El Sudcaliforniano beside 14 peers

El Sudcaliforniano and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day32.210th of 1536.1
Photos and video55%10th of 1566%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post510th of 1512
Engagement a day2,0759th of 152,934
Engagement per 1,000 followers0.0508th of 150.056
Comments per post9.18th of 1511
Comments a day2929th of 15353

What it would take

What would reaching the median of its peers take?

3.9more posts a day

28 a week, to reach the median of its peers: 36.1 a day, against 32.2 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    55% of its posts; the median of its peers 66%

    24 more of its 225 posts a week as photos or video: 124 now, 148 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

El Sudcaliforniano's posts drew 292 comments a day. The median of its peers: 353.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside El Sudcaliforniano's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How El Sudcaliforniano posted, beside its peers

Its own posts beside its 14 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • El Sudcaliforniano
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by El Sudcaliforniano, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayEl SudcalifornianoMedian of its peers
Monday 29 June3434
Tuesday 30 June3136
Wednesday 1 July3445
Thursday 2 July3233
Friday 3 July3140.5
Saturday 4 July2831
Sunday 5 July3036
Monday 6 July3946
Tuesday 7 July3440
Wednesday 8 July3337.5
Thursday 9 July2935
Friday 10 July3535
Saturday 11 July3030.5
Sunday 12 July2830
Monday 13 July3236
Tuesday 14 July3637.5
Wednesday 15 July3438.5
Thursday 16 July3134
Friday 17 July2734.5
Saturday 18 July3130
Sunday 19 July3032
Monday 20 July3432
Tuesday 21 July3233.5
Wednesday 22 July3134
Thursday 23 July2734
Friday 24 July3234.5
Saturday 25 July3132.5
Sunday 26 July3027.5
Monday 27 July3133
Tuesday 28 July3235.5
Wednesday 29 July2635
Thursday 30 July3734.5
Friday 31 July3036.5
Saturday 1 August3734
Sunday 2 August3031.5
Monday 3 August3332.5
Tuesday 4 August3236
Wednesday 5 August3135
Thursday 6 August2737
Friday 7 August3037.5
Saturday 8 August3934
Sunday 9 August3229.5
Monday 10 August3634
Tuesday 11 August3136.5
Wednesday 12 August3338.5
Thursday 13 August2842
Friday 14 August3836.5
Saturday 15 August3234
Sunday 16 August2529.5
Monday 17 August2835
Tuesday 18 August3738
Wednesday 19 August2937.5
Thursday 20 August3040
Friday 21 August2837.5
Saturday 22 August3134
Sunday 23 August3431.5
Monday 24 August3934.5
Tuesday 25 August4340.5
Wednesday 26 August4436.5
Thursday 27 August4038.5
Friday 28 August3438
Saturday 29 August2933
Sunday 30 August3131.5
Monday 31 August3737
Tuesday 1 September3340
Wednesday 2 September3638
Thursday 3 September2742
Friday 4 September3540
Saturday 5 September3431.5
Sunday 6 September3029
Monday 7 September3637.5
Tuesday 8 September3740.5
Wednesday 9 September3437
Thursday 10 September2637.5
Friday 11 September3435.5
Saturday 12 September2932.5
Sunday 13 September3032
Monday 14 September3134.5
Tuesday 15 September3435.5
Wednesday 16 September3339
Thursday 17 September2434
Friday 18 September2936.5
Saturday 19 September2933
Sunday 20 September3722

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by El Sudcaliforniano, and the median across its peers.
FormatEl SudcalifornianoIts peers, median
Photo21.3%23%
Video or reel11%9%
Album23%33%
Link23%8%
Text only22%27%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place El Sudcaliforniano's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

El Sudcaliforniano's peers are 14 news publishers in Mexico with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 14 peers, A to Z.

The peers

Its 14 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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