Skip to content

The posting benchmark

Guardian US on Facebook, beside its peers

How Guardian US's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 92 peers: news publishers, digital-native newsrooms and news agencies in the Americas with 300k to 3m followers.

Country
United States
Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

Guardian US: 34.2 a day

Median in United States: at least 26.6 a day

That is 7.6 more a day than the median in United States.

Place the dots by

Posts a day61st/93Photos and video52nd/93Evening postsWeekend day
Engagement per post19th/93Engagement a day14th/93Per 1,000 followers20th/93Comments per post5th/93Comments a day11th/93

Guardian US, United States

61stof 93

Rank among its peers, highest first, posts a day

Guardian US posted 34.2 times a day to Facebook. The median of its 92 peers: 40.4.

The comments its posts draw

6,191 comments a day, 3.0 times the median of its peers. What it would take

Peers: 92 news publishers, digital-native newsrooms and news agencies in the Americas with 300k to 3m followers, 12 weeks to 20 September 2026.

See all nine measures

Guardian US's 92 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Guardian US beside 92 peers

Guardian US and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day34.261st of 9340.4
Photos and video61%52nd of 9367%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank69%
Engagement per post8619th of 9323
Engagement a day33,87514th of 9310,864
Engagement per 1,000 followers0.09920th of 930.038
Comments per post1815th of 9349
Comments a day6,19111th of 932,056

The comments

The comments its posts draw

6,191comments a day

on its Facebook posts, 3.0 times the median of its peers (2,056)

Spread evenly over 24 hours, that is 258 an hour, about 4 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Guardian US beside its 92 peers

  • Guardian US: 6,191 a day
  • Median of its peers: 2,056
  • 90th percentile of its peers: 7,080
  • Middle half of its peers: 1,050 to 3,869
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Posts a day

    34.2 now; the median of its peers 40.4

    6.2 more a day, 44 a week

  • Photos and video

    61% of its posts; the median of its peers 67%

    12 more of its 239 posts a week as photos or video: 147 now, 159 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

Contact us

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Guardian US's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Guardian US posted, beside its peers

Its own posts beside its 92 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Guardian US
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Guardian US, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayGuardian USMedian of its peers
Monday 29 June3639
Tuesday 30 June3441.5
Wednesday 1 July3545
Thursday 2 July3341
Friday 3 July3843
Saturday 4 July3135.5
Sunday 5 July2833
Monday 6 July3639
Tuesday 7 July3642
Wednesday 8 July3343.5
Thursday 9 July3542.5
Friday 10 July3241
Saturday 11 July3037
Sunday 12 July3334
Monday 13 July3639
Tuesday 14 July3442
Wednesday 15 July3543
Thursday 16 July3444
Friday 17 July3443.5
Saturday 18 July3236.5
Sunday 19 July3632
Monday 20 July3837
Tuesday 21 July3640.5
Wednesday 22 July3542
Thursday 23 July3641
Friday 24 July3641
Saturday 25 July3335.5
Sunday 26 July3331.5
Monday 27 July3638
Tuesday 28 July3241
Wednesday 29 July3742
Thursday 30 July3541.5
Friday 31 July3440
Saturday 1 August3235
Sunday 2 August2930.5
Monday 3 August3936
Tuesday 4 August3741.5
Wednesday 5 August3542
Thursday 6 August3641.5
Friday 7 August3340.5
Saturday 8 August3534
Sunday 9 August2729.5
Monday 10 August3638
Tuesday 11 August3643
Wednesday 12 August3742
Thursday 13 August3443
Friday 14 August3744
Saturday 15 August3236
Sunday 16 August3133
Monday 17 August3738
Tuesday 18 August3543
Wednesday 19 August3545
Thursday 20 August3744
Friday 21 August3344
Saturday 22 August3533
Sunday 23 August3333
Monday 24 August3538.5
Tuesday 25 August3945
Wednesday 26 August3847
Thursday 27 August3444
Friday 28 August3642.5
Saturday 29 August3235
Sunday 30 August3332.5
Monday 31 August3640.5
Tuesday 1 September3544.5
Wednesday 2 September3447
Thursday 3 September3744
Friday 4 September3545
Saturday 5 September3237.5
Sunday 6 September2533.5
Monday 7 September1936
Tuesday 8 September3442.5
Wednesday 9 September3446.5
Thursday 10 September3647.5
Friday 11 September3444
Saturday 12 September3237
Sunday 13 September3133
Monday 14 September3639.5
Tuesday 15 September3646
Wednesday 16 September3847
Thursday 17 September3345.5
Friday 18 September3843.5
Saturday 19 September3137
Sunday 20 September3435

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Guardian US, and the median across its peers.
FormatGuardian USIts peers, median
Photo61%64%
Video or reel0%8%
Album0%1%
Link39%27%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Guardian US's peers are 92 news publishers, digital-native newsrooms and news agencies in the Americas with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 92 peers, A to Z.

The peers

Its 92 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us