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The posting benchmark

Daily Mail Australia on Facebook, beside its peers

How Daily Mail Australia's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 109 peers: news publishers, digital-native newsrooms and news agencies worldwide with 2m to 20m followers.

Country
Australia
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Australia

Daily Mail Australia: 106 a day

Median in Australia: 20.9 a day

That is 85.1 more a day than the median in Australia.

Place the dots by

Posts a day50th/110Photos and video9th/110Evening postsWeekend day
Engagement per post28th/110Engagement a day29th/110Per 1,000 followers34th/110Comments per post24th/110Comments a day20th/110

Daily Mail Australia, Australia

50thof 110

Rank among its peers, highest first, posts a day

Daily Mail Australia posted 106 times a day to Facebook. The median of its 109 peers: 95.7.

The comments its posts draw

19,683 comments a day, 2.7 times the median of its peers. What it would take

Peers: 109 news publishers, digital-native newsrooms and news agencies worldwide with 2m to 20m followers, 12 weeks to 20 September 2026.

See all nine measures

Daily Mail Australia's 109 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Daily Mail Australia beside 109 peers

Daily Mail Australia and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day10650th of 11095.7
Photos and videoover 99%9th of 11049%
Evening postsNot countedNo rank29%
Weekend dayNot countedNo rank78%
Engagement per post14928th of 11067
Engagement a day100,06029th of 11060,759
Engagement per 1,000 followers0.02434th of 1100.012
Comments per post18524th of 11078
Comments a day19,68320th of 1107,200

The comments

The comments its posts draw

19,683comments a day

on its Facebook posts, 2.7 times the median of its peers (7,200)

Spread evenly over 24 hours, that is 820 an hour, about 14 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Daily Mail Australia beside its 109 peers

  • Daily Mail Australia: 19,683 a day
  • Median of its peers: 7,200
  • 90th percentile of its peers: 25,856
  • Middle half of its peers: 3,735 to 17,598
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on posts a day and photos and video.
  • No local-time figure for evening posts and a weekend day.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Daily Mail Australia's.

Type its name, then choose it.

Or one of its peers

Day by day

How Daily Mail Australia posted, beside its peers

Its own posts beside its 109 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Daily Mail Australia
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Daily Mail Australia, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDaily Mail AustraliaMedian of its peers
Monday 29 June12798
Tuesday 30 June13199
Wednesday 1 July123102
Thursday 2 July125100
Friday 3 July13798
Saturday 4 July6983
Sunday 5 July7478
Monday 6 July126103
Tuesday 7 July104102
Wednesday 8 July12298
Thursday 9 July11292
Friday 10 July8791
Saturday 11 July5678
Sunday 12 July7175
Monday 13 July12196
Tuesday 14 July13998
Wednesday 15 July137107
Thursday 16 July12998
Friday 17 July12198
Saturday 18 July8180
Sunday 19 July7179
Monday 20 July13798
Tuesday 21 July12999
Wednesday 22 July125103
Thursday 23 July123104
Friday 24 July10797
Saturday 25 July7384
Sunday 26 July8373
Monday 27 July12797
Tuesday 28 July127104
Wednesday 29 July140106
Thursday 30 July117106
Friday 31 July8793
Saturday 1 August6978
Sunday 2 August8072
Monday 3 August10494
Tuesday 4 August11796
Wednesday 5 August115106
Thursday 6 August10499
Friday 7 August89100
Saturday 8 August6374
Sunday 9 August8074
Monday 10 August12799
Tuesday 11 August128101
Wednesday 12 August125103
Thursday 13 August12496
Friday 14 August9193
Saturday 15 August8776
Sunday 16 August8468
Monday 17 August13597
Tuesday 18 August13298
Wednesday 19 August13197
Thursday 20 August11798
Friday 21 August11697
Saturday 22 August8074
Sunday 23 August6072
Monday 24 August12090
Tuesday 25 August12698
Wednesday 26 August13799
Thursday 27 August114100
Friday 28 August11294
Saturday 29 August6372
Sunday 30 August6872
Monday 31 August102102
Tuesday 1 September12098
Wednesday 2 September119103
Thursday 3 September103103
Friday 4 September118108
Saturday 5 September6176
Sunday 6 September7778
Monday 7 September13398
Tuesday 8 September145101
Wednesday 9 September121109
Thursday 10 September11799
Friday 11 September107105
Saturday 12 September7476
Sunday 13 September3884
Monday 14 September121108
Tuesday 15 September134102
Wednesday 16 September131107
Thursday 17 September109102
Friday 18 September11396
Saturday 19 September7478
Sunday 20 September8177

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Daily Mail Australia, and the median across its peers.
FormatDaily Mail AustraliaIts peers, median
Photo78%39%
Video or reel22%12%
Album0%1%
Link1%48%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 29%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Daily Mail Australia's peers are 109 news publishers, digital-native newsrooms and news agencies worldwide with 2m to 20m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 109 peers, A to Z.

The peers

Its 109 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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